Mojave experiment gets a Web site
Microsoft has created a teaser site for its Mojave project.
(Credit: CNET News)REDMOND, Wash.--Evidently spurred on by the reception it got at Thursday's financial analysts meeting, Microsoft has decided to move ahead with plans to turn the Mojave project into a full-fledged Windows Vista marketing effort.
As first reported by CNET News, Microsoft last week interviewed XP users who were skeptical of Vista and showed them what it called a secret new version of Windows, "Mojave." It was in fact Vista. The results, according to Microsoft executives, were almost universally positive, with participants expressing surprise when told it was actually Vista they had been using.
For now, Microsoft has put up a teaser site, with plans to show the actual video footage next week. (As I mentioned before, Mojave was something put together in the past couple of weeks by internal Microsoft people and is not the larger advertising campaign coming from new ad agency Crispin Porter and Bogusky.)
Although the video was compelling and entertaining, at least some of the people I talked to who saw the video at Thursday's analyst meeting also stressed that early demos of Vista also looked good. The video, necessarily, doesn't show what it is like to, say, install software or hook Vista up to a home network. My guess is the participants didn't have to endure frequent User Account Control notifications either.
Still, it represents a more aggressive Microsoft that wants to go on the offensive with its Vista marketing. Earlier on Friday, Microsoft's Windows Vista Team Blog got unusually combative over this week's Forrester study that was critical of Vista's adoption among large businesses.
"Forrester Gets Schizophrenic on Windows Vista," read the headline of the posting from Windows team member Chris Flores.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina. 
According to logs, it took you 10 minutes to write that sentence, and 20 minutes to go through when you cliked on the submit button on your Vista computer.
It took you 45min and you still couldn't get your spelling right. Macs come with a spell-check, so that makes you incompetent.
can you believe im actually doing more than one thing in this life that takes up my time.
you must be a mac using prius driving sheep trying to be cool and fit in. Fact is mac's dont do anything a pc can't. all the people I know that use a mac either have bootcamp or a seperate pc so ms hate away, it makes you feel good.
Yeah....right. In your dreams.
Good one
Oh, and they can also be sold used for 50x the value of an equivalent PC of the same age.
So if Apple increases their market share, why would everything come crumbling down around me? Does Apple's market share have a direct correlation to entropy??? You should accept the fact that entropy is inevitable...OS has nothing to do with it.
Seriously, I'm sure Vista's a fine OS ...for the small segment of hardware powerful enough to run it, ...with components that have adequate driver support. Was Vista released before it was ready - or simply before the hardware was ready for IT?
All I know is I'm writing this on the PC equivalent of an old K-Car, a Sempron with 1GB RAM & Ubuntu8. It does what I need & little more. It will never run Vista & I'm ok with that.
I wonder what would happen if one of these "users" snuck in a benchmarking program on a geek stick?
Gee, I wonder if the participants of the negative variety will be allowed to be seen. I know we will see the positive. I don't mean negative as, "It sucks!" BUT negative as "It's better, but I really wish it did..."
Also, most other Operating systems, even XP with small tweaks when it came out, are capable of running on much older hardware. Especially when the changes in actual functionality are trivial. Hence why OS X leopard and Ubuntu Hardy install on much older machines (I cannot personally speak for OS X however, so if anyone has real world experience, i defer to you). It's the old Groves giveth, Gates taketh (except now it's otellini and ballmer). MS needs to learn that they cannot keep depending on "moore's law" (it's not a law, it's a trend) and cpu clock speed to sustain their upgrades. XP was probably the last time they could do that. For now, they are going to have to do massive amounts of work to support parallelism in their OS. When they can support 1000 way NUMA architectures (an entry level super computer), which Darwin and Linux (especially Linux, see IBM road runner), then I'll say they are catching up to parallelism. When the same kernel source code (not a CE fork) can build on and run on a small ARM CPU with 100MHz to 400 MHz, then I'll have even more respect for them. I really think MS's dependency on 16 bit in the 90's (when the most popular windows was really running on 16 bit kernels) and their hesitancy to add true security until this decade are really coming back to haunt them. Because of this, they have not been able to keep up on OS kernel development. Min win should have happened a decade ago, or at least 5 years ago. Ahh well, i won't mind MS falling behind until market shares for other OS's catch up. Diversity is a good thing (After all, how long will it take for dogs to go extinct if everyone had a purebred chihuahua or a purebred pitbull?) for security, progress, innovation, and standardization. Only a fool would not want file formats that work on every system and can be opened in 100 or 1000 years.
PC: (Same ol' PC, but with dark glasses and fake mustache and beard) And I'm a Mojave.
Crowd of people gather around PC: Ooooooh! Aaaaaaaah!
PC's fake beard falls off. People stare quietly at him, with his mustache hanging askew, for a moment, then turn and walk away--mumbling.
Apple logo.
I love to see the old cola wars analogies brought up. Someone commented "What if they had to drink the whole can." My first experience with Vista, I was mildly impressed. I got to use it all of 10 minutes, so all I saw was the superficial "sweetness," but after using it longer, and having to deal with my Mom's computer with Vista on it, I can't stand it.
How about taking a car for a test drive, then finding out after the first 1000 miles the brakes are giving out, the transmission is nearly shot, and it gets about 5 miles per gallon. And that is what Vista is. A broken down, inefficient piece of junk.
When people are trying Vista for ten minutes they are mainly just seeing the ?bells and whistles,? fancy menus, and some new features. The big problem that the community has with vista is instability and incompatibility along with technical glitches? the list keeps going. So, all those people in San Francisco that thought it was awesome, didn?t have to install a printer with the Demo. Didn?t have to try to upgrade from XP with the demo. Didn?t spend hours trying to get there favorite applications to work with the Demo. Starting to see a trend here?
Another point worth noting. If these ?Subjects? are dumb enough to believe that this demo was a new M$ OS and they didn?t realize after at least 30 seconds it was Vista, then their opinion is worthless to the technical community.
I try to equate these situations to my own working environment. If M$ was an employee of my company he would have been fired a long time ago. You can?t keep screwing up and expect to still have a job. Please, please, please M$ just suck it up and realize Vista is garbage and spend all the advertizing money on a better OS.
NEVER upgrade from one windows OS to another, back up your files and do a clean install. (common sence)
If Vista addressed more memory or a larger hard drive, It might have some value. As it is I will stick with Mac and Linux.
- by irtimmah July 28, 2008 1:49 AM PDT
- Part of any upgrade includes you getting the latest versions of your drivers / software / even hardware.
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- by Lovs2look July 30, 2008 9:31 PM PDT
- So I can't even upgrade my Java software without upgrading my drivers/software/hardware too, oh poop!
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Showing 1 of 2 pages (51 Comments)As for the MAC vs PC people.
What people do on their computers varies from person to person. Apple and Microsoft both have a operating system that allows you to read your email, edit photos, play games etc. Both platforms support the adobe image editing suite, which runs the same functions on the MAC and the PC. Most designers choose MAC for the performance boost of the applications. Most gamers choose the PC for more supported titles and better graphics. There will never be a clear answer to what OS/Company is better, once again everyone uses their systems differently.