At Apple, thin is in--sometimes too much
It's one thing to lose a gadget and know where you lost it. It's another thing to have the thing seemingly vanish.
Such was the experience I had last December with the iPod Touch I had shelled out $400 for just a couple months earlier. I had it one night and went to look for it the next day and it was gone. For weeks, I thought it might be somewhere in my house or the friend's house I was at that night. But it never turned up either place.
Missing: One iPod Touch, last seen somewhere around here...
(Credit: Apple)Newsweek's Steven Levy recently had a similar experience with a MacBook Air he had on loan from Apple.
Now, it's not that losing tech products is anything new. I'm sure the value of cell phones, cameras and other gadgets left in taxis alone would be enough to build a lot of schools and libraries.
The only thing that I think Apple's products have added to the mix is a thinness that makes it possible to lose the things without even knowing you have lost them.
It's not the first time the thinness of Apple's products has wreaked havoc in my household. There was an incident a couple years back where an iPod Nano was left in a back pocket of some jeans and went through the washing machine. It's still a sore subject, so I won't go into details. Suffice to say, it is the cleanest, whitest, nonfunctioning Nano you've ever seen.
Now, I'm not blaming Apple. And I freely (or expensively) admit that I am more forgetful than most. I just think that the next time you see the ad and lust that the MacBook Air is small enough to fit in a manila envelope, remember one thing: it is small enough to fit in a manila envelope.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina. 



Don't buy Apple products. . . you'll be stopped at airports.
Don't buy Apple products. . . complete strangers will want to
play with them.
etc. etc. etc.
Sure, no one actually says, "Don't buy Apple products". But what
is the point of all these cautionary tales if not to warn people
away from buying the products they are being cautioned about?
work perfectly ever since.
dont buy gold or diamonds because they are small and expensive....
product. I saw it as a word to the wise when one does buy this
product. I think people who buy laptops because of their
diminutive size would be stoked to hear that they have to be
concerned about losing them.
other manufacture? Maybe staff loves testing Apple products that
they "misplace them" so they get to keep them.
Sachin
Sachin
Oh noes, my laptop is over an inch high and won't fit into an envelop... what will all my hip friends think of me and my lack of trendy thin electronics!
I criticize CNet plenty, but in this case, you got exactly what was promised, so you can only blame yourself for your lost lifespan.
He doesn't want media types enjoying computing products that work. They might start to expect it and point out that everything MSFT products is an abject failure in comparison.
Is it Microsoft's fault anytime a game from EA crashes because EA released the game when it wasn't ready?
I criticize CNet plenty, but in this case you got exactly what was promised, so you can only blame yourself for your lost lifespan.
However, I think it speaks to the declining level of their readership that THIS is the kind of article that stimulates comments.
"I once ate popcorn while watching TV. The TV was a plasma TV."
ok, do I get paid for that? again, where do I sign up for this job?
sheesh
How about coffee cups, pens, rings, earrings, clippers, tacks, remote controls, documents at word, a thumb drive....
Come-on.
Be fair. People always want to use the popular kid, and smash them, to make their point.
As a writer you appear okay, but as a thinker, you have some ways to go.
- Clearly, a new i-Product is needed!!!
- by JeffW42 March 14, 2008 9:01 AM PDT
- Apple must build the i-Rack; a place to put ALL the i-Products for safe keeping. The i-Rack needs to be stable, secure, and inexpensive...
- Like this Reply to this comment
-
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