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February 7, 2008 4:00 AM PST

Whatever happened: DirecTV-Microsoft

by Ina Fried

It happens all the time.

Company X and Company Y get together and announce a broad partnership to do a whole bunch of things. Executives smile, shake hands, and talk about all the great things they are going to do together.

Then they go back to their respective cities, little comes of the deal, and everyone forgets it ever happened. Well, in our immense spare time, we're going to look back at some of those deals and try to figure out where things stand.

First up is a deal that Microsoft and DirecTV announced two years ago at the Consumer Electronics Show. According to the press release, the two companies were forming a long-term agreement that would allow digital content to flow between Windows-based PCs, DirecTV set-top boxes, Xbox consoles, and portable media players.

Microsoft CEO Steve Ballmer offered a glowing forecast of what the arrangement would mean for consumers. "This agreement is a significant milestone for consumers and content owners, since it will greatly extend the reach and flexibility of digital entertainment in the home," Ballmer said in a statement at the time. "By integrating our Windows Media platform technologies with the DirecTV service, we have created a pipeline for an incredible variety of premium digital entertainment to move seamlessly and securely throughout the home to anywhere a DirecTV customer wants to enjoy it."

So what has come to market? Absolutely nothing.

In fairness, Microsoft has been working even longer to try to get CableCard support into Vista PCs.

Asked about the DirecTV deal, a Microsoft representative said the two companies are still actively working together but declined further comment on what the two might be doing or when anyone might be able to get their hands on it. Does anyone in Microsoftland want to share more?

Also, give us your thoughts on what deal should be featured in the next edition of "Whatever happened." There are a lot of deals that come to mind: Sun Microsystems' big partnership with Google. Sun's partnership with Microsoft. Heck, even Sun's deal with Enron--or maybe we should pick on someone other than Sun.

Update: Well, in this case my readers know more than I do. See the comments section for what DirecTV is apparently up to. I'll check into it and post more info when I get it.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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Not sure
by rucknrun February 7, 2008 5:00 AM PST
DirectTV now has a media sharing feature built into it's HR20 receivers. Interestingly, Windows Media Player is the worst option to use as a sharing server. I think this is a prime example of the fact that nothing is happening between these companies.
Reply to this comment
You didn't do much research for this article
by larryflowers February 7, 2008 5:28 AM PST
Currently in testing, DirecTV model HDPC-20, designed for VIsta Media Center PC's, provides DirecTV dual tuner capability to the PC thru a USB Cable.
Reply to this comment
Ms Directv
by paulsecic February 7, 2008 10:28 AM PST
are evil.
What happened is this...
by -fjtorres- February 7, 2008 5:30 AM PST
http://www.engadget.com/2008/01/08/directvs-pc-tuner-is-real/

Don't need anybody from MS to tell us that a USB-connected, dual-HD-tuner DirecTV receiver for PCs (and maybe XBOX) is coming sometime this year.

Now, somebody from MS, *might* know more about *when* this year it is coming and somebody from DirecTV might know what it will cost, but from the looks of it, the ffort is quietly on track to deliver exactly what it promised; DirecTV access via Media Center on PCs. Which, when combined with the XBOX 360 and/or Media Center Extender STBs or TVs means a clean integrated Home Media network option that isn't at the mercy of the cablecos and their foot-dragging Cablelabs...

Sounds like a win for consumers, no?
Reply to this comment
Actually -----
by eldernorm February 7, 2008 6:17 AM PST
Actually, it sounds like DirectTV is trying to build something that Microsoft can use.

Microsoft is doing..... nothing. As usual. And I agree that the Media Center system will suck at this. Especially if you add Vista in there as its so full of DRM that anything in your system is likely to kill the system from working.

I think it will get a lot of competition from Apple, with its AppleTV, auto linking, pulling from ANY computer that runs iTunes, direct downloading from iTunes, YouTube, etc. that it will be another Zune. Lots of noise, a few units sold, then .......... silence.

More wasted money down the drain.

And if Microsoft manages to buy Yahoo, there goes 20 billion cash down the drain and a real lack of focus on anything except sales of adverts.

Just a thought.

en
Reply to this comment
Tivo - Comcast
by Talisker 10 February 7, 2008 6:31 AM PST
Tivo announced a deal with Comcast years ago - some sort of plan to offer the Tivo software on Comcast set-top hardware. I think something has been demo'd once or twice since then, but I believe they've missed the initial date by a few years, and reset the date several times since - now are just ignoring it.
Reply to this comment
Comcast/Tivo
by hughvh February 7, 2008 6:37 AM PST
I think there is a trail of Comcast/Tivo in Houston now...
Netlfix and TiVo
by hughvh February 7, 2008 6:37 AM PST
One or two years ago Netflix and Tivo came out with a press release announcing that they would be working together. What happened?
Reply to this comment
Tivo/Netflix/Amazon
by Nfuego February 7, 2008 7:12 AM PST
TiVo and Netflix dropped their deal and TiVo partnered with Amazon instead. The Amazon downloads are good...it all works pretty well.
DirecTV "Kinda" Revealed it's piece at CES2008
by ebonovic February 7, 2008 7:04 AM PST
When we were at CES2008, DirecTV offered us the informational sheet for the HDPC-20.

http://www.dbstalk.com/showthread.php?t=115136&highlight=HDPC-20

In this thread, there is discussion from those that where at CES that got the sheet and talked to the reps. As well as some people close to Microsoft, that have provided some information on what is going on with that side of the equation.

http://www.dbstalk.com for the latest on DirecTV's side of the equation.

http://thegreenbutton.com for the latest on Microsoft's side of the equation.

http://thegreenbutton.com/forums/46/183552/ShowThread.aspx
Reply to this comment
Actually no true
by spookycoolcat February 7, 2008 7:29 AM PST
All the new DirecTv recievers are also now MediaCenter extenders. You can look at your pictures and listen to you music collection on them, plus they are now Viiv compatiable.
Reply to this comment
Only the DVR's
by ebonovic February 7, 2008 7:32 AM PST
They are not FULL Microsoft Media Extenders.

The current HR20/21 series receivers are only compatible with Media Player/Server, for Audio Files and Picture files.... If you have been updated to the very latest software for the HR20/21, then you will also have access to some video file formats (not all).

None of the SD-DVR, or non-dvr products have these features yet.
View reply
Other Ideas
by JimSlik February 7, 2008 7:37 AM PST
If you want to explore a recent issue, some say that Microsoft abandoned Toshiba at the alter regarding HD DVD.

If you want to explore old issues, how about some of the Apple collaborations?
PowerPC - First, there was IBM & Motorola. This became IBM only when Motorola could not deliver (why?). Then IBM was abandoned for Intel when IBM did not deliver for Apple but did deliver for game makers (including Xbox?). Again, why?

Taligent - This was a software collaboration between Apple and IBM. Was there a third party? What happened to this?
Reply to this comment
wrong direction
by nmcphers February 7, 2008 10:52 AM PST
The idea is to explore broad partnership that nothing came from. Or where the end result was no where as exciting and hyped as the announced partnership. What you are suggesting is the exploration of working partnership that died. Two very different concept. The AIM (Apple, IBM, and Motorola) partnership existed for years and produced products. As you stated Motorola could not deliver, so it was IBM only after that. IBM could deliver, but they did not want to invest the resources for continued development for a small market such as Apple. They placed priority on gaming console because there is volume there.
DirecTV has Media Share
by njeske February 7, 2008 7:56 AM PST
You didn't get your facts right for this article. The newer DirecTV boxes have a feature called Media Share that allows you to access photos, videos, and music located on a PC with WMP11 installed and setup for media sharing. They announced an upcoming feature where those same PCs will be able to access DVR content stored on those same DirecTV recievers. I use the Media Share feature almost every day and it works great!
Reply to this comment
Not specifically tied to WMP11
by ebonovic February 7, 2008 8:25 AM PST
The MediaShare feature in the current HR20/21 products, is not "locked" to WMP11

WMP11 is just one of many different media server products you can use to get the functionallity you descirbed.

There are at least three others out there:
Intel ViiV (if your PC is ViiV)
Tversity
Twonky

There are few others, and some options for Apple users as well.

You can also use Microsoft's latest product, the Windows Home Server as a host media server for the HR2* products.
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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