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November 14, 2007 11:04 AM PST

Microsoft still hoping consumers see 'Wow' in Vista

by Ina Fried

Microsoft is hoping that with some of Vista's wrinkles ironed out, customers will start noticing more of the advantages the year-old operating system has over its predecessor.

In an interview Wednesday morning, Corporate Vice President Mike Nash acknowledged that the initial experience for many consumers was a frustrating one as they found their old software might not work right or that their hardware lacked the proper driver.

But, he insists, the situation is much better now. Not only are the hardware drivers out there, they are readily available.

"You don't have to go on a scavenger hunt," Nash said. "They are on Windows Update."

Just this week, Microsoft said it was releasing three patches that aim to fix some of the most nagging lingering problems with the operating system, including wireless networking woes and USB-related problems that account for 1 percent to 2 percent of all reported crashes.

Microsoft is also toying with a new way of improving its operating system--through its Windows Live online services. For example, the company has offered a photo management program and an e-mail client that essentially replace the versions that are built into Windows. Such a move offers consumers the possibility of a better experience, but without making the kinds of core operating system changes that would force businesses to perform added testing.

"What we've decided is the way to deliver those experiences, whether it's communications or memories, is with Live," Nash said, referring to things like the Windows Live Photo Gallery. "Photos with Vista today is way better than when we shipped Vista a year ago."

By contrast, Microsoft plans to keep its first significant update to Vista itself--Service Pack 1--limited to bug fixes, reliability improvements and so forth

"Service Pack 1 for Vista is not about features," Nash said. "SP1 is about maintenance. Windows 7 is a new version of the operating system."

While mentioning the next version of Windows by its code name, Nash did not offer any new details such as features or timing, although the target has been seen as around 2010.

But there's still the perception issue. While Apple has a new series of ads that poke fun at Vista and the fact that some people are downgrading to XP, Microsoft's Vista-related marketing, at least in prominent ways such as print and TV advertising, has slowed to a trickle, with most of the marketing being done either in-store or online, or through partners.

It's not like I think Microsoft should develop an Apple-specific campaign, but right now the one talking loudest about Vista is Apple. That doesn't sound like a good recipe for Microsoft.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

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Add a Comment (Log in or register) Showing 1 of 2 pages (138 Comments)
For the most part
by Maclover1 November 14, 2007 11:57 AM PST
Apples has been the one to go childish with their add campains. Funny but negative....much like US politics sadly.

MS is netural or business like with their adds. I imgaine they could go negative especially with Apple. State some sales figures, like they have sold more copies of Vista than all Apple OS copies....ever. Or bag on Apple for being overpriced and very closed.

I dont think MS cares about Apple at even now with apples gains, they are still a nat on a rino's arse.

I did a chance to play with a new Zune on a friends Vista notebook today. Very nice upgrade....to the point that the Zune is out of beta. Now if they could only Vista fixed up to the quality of the new Zune software.
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For the most part....2
by RompStar_420 November 14, 2007 12:07 PM PST
For the most part Microsoft waits until they see a danger reach a cetain percentage level before they start to attack and talk sh*t. They have called Linux un-american, communist and many other crazy coke sniffing Balmer things. That's a lot worse than making funny comercials which by the way are for the most part, very real.
View all 2 replies
Wouldn't be so quick to say it...
by Penguinisto November 14, 2007 1:49 PM PST
[i]"Or bag on Apple for being overpriced and very closed. I dont think MS cares about Apple at even now with apples gains, they are still a nat on a rino's arse."[/i]

I wouldn't be so fast to say that anymore. Sure, it's only ~6% (or higher) nowadays, but up from what... 1-2% (maybe 3%) just a couple years back? And growing at their jaw-dropping rate?

All it would really take would be for Apple to drop the base price of a Mac Mini to $400 for Christmas season (okay, $399), and their sales would positively explode.

Then I would suspect that MSFT would get worried enough for it to show.

As far as bagging on Apple for being "overpriced and very closed", err... no on both counts. Windows is just as proprietary and closed (I'm willing to bet moreso) as OSX. I can --legally-- download OSX's core (Darwin), in open-source format. Windows has no such analogue (unless of course you want to shell out a metric ton of money and ink on NDAs to buy the rights to peek at their "shared source" program).

Dunno about the Zune. I saw the first commercial last night for it since roughly last year. To those who don't know any better, the ads are incomprehensible.

OTOH, maybe they cleaned their act up? Who knows? That said, they came way too late to the party. They might have had a chance last year -- if the product (and its marketing, and its supporting software) didn't suck worse than the (long since defunct) Dell DJ.

Also, the Zune has one ginormous hurdle - cross-platform compatibility. iTunes comes out for Mac and Windows. Zune's thingy comes out for Vista, maybe XP, and... that's it.

/P
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The Story of "Abel" (OS/2) and His Brother (Windows)!
by Commander_Spock November 14, 2007 11:59 AM PST
Consumers: Where is thy "Brother" (OS/2) Windows?

Those who believe in the the resurrection and the light (that will shine from eComStation) shall not walk in the darkness (blurred vision of the future - FUD) that comes from Redmond!
Reply to this comment
LMAO
by SeizeCTRL November 14, 2007 12:21 PM PST
Have you EVER posted a comment that did not contain at least one mention of OS/2???
View all 2 replies
Vista: A Better OS2 Than OS2
by Stating November 14, 2007 1:23 PM PST
Microsoft's new ad campaign.
View reply
Did you know
by Proustian November 14, 2007 4:15 PM PST
that Jesus actually prefers to use Linux and not OS/2 or Windows?

http://www.linux.com/articles/57358

http://www.ichthux.com/
View reply
WOW vs. WOW
by Renegade Knight November 14, 2007 11:59 AM PST
WoW with Vista comes in two forms. It has some nice tools and the new interface is pretty nice.

But then as you slam your head on your desk trying to get things to work another form of Vista WoW comes up.

A simple example. There is a new error manager. I'm still not sure how it's accessed, but every now and then Vista pops up a window that askes if it should check for solutions to probems. I say yes, it makes some reccomendations none of which work. But it's pretty cool. I have problems that I didn't know I had. I can also see that my Media Center has broken 300 times in less than a year and that none of the solutions fixed the problem. 300+ problems and no solution. WOW.
Reply to this comment
The Wow has Gone and Went
by ppgreat November 14, 2007 12:00 PM PST
Granted there are a few folks out there who like Vista, some who
just accept the fact that it shipped with their machines and live with
it, and a lot who went back to XP like myself.

But Wow? Nope. You could hear the balloon deflating on the
marketing campaign shortly after the critics got a hold of it and it
was released to the wild.
Reply to this comment
a lot who went back to XP
by Maclover1 November 14, 2007 12:18 PM PST
To bad we will never be able to see real numbers. It would be intresting.

I think its only a small amount and most of them are technical. I think more people probably requested XP over Vista, becuase of either hype or fear of change than actually took their new PC back to XP when it came with Vista.
Wrong...
by J_Satch November 14, 2007 12:54 PM PST
...When I booted up my new laptop with Vista and ran it for a little while, I said "Wow, I can't wait to downgrade to XP!". :)
Hmm, "wow".
by Phillep_H November 16, 2007 10:16 AM PST
I've seen a few things that rated a "WOW", alright. Belly flops off the high board, car wrecks, a whole case of eggs that fell off a stack of freight, VISTA . . .
Gawd it never ends...
by RTFM November 14, 2007 12:20 PM PST
Just treat an OS as a tool. You use whatever does the job best for your specific task. I am actively using every major OS out there and personally don't care or have a preference other than having an "industry standard" browser to access my online information.
Reply to this comment
Too slow -
by Silver_2000 November 14, 2007 12:20 PM PST
After supporting Windows for 15 years or so, myself and most of my colleagues have decided that even on the new fast hardware - its just TOO damned slow . Ignoring all the other complaints about it - on a NEW pc with fast processor - fast drive and 3 gb of ram it takes WAY To long to do simple things.
My recommendation is to avoid it
Doug
Reply to this comment
This isn't accurate
by Tinman52 November 14, 2007 1:30 PM PST
The perceptual speed at which a machine acts is subject. With a 6400 processor, 4 GB RAM and an 8800gts vid card, my Vista Business runs fine. I don't think it's was worth upgrading to and I'd hate to try and run it on a less beefy machine. However, as much as I dislike Vista, blindly bashing it isn't terribly reasonable either.
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It matters not really
by Dachi November 14, 2007 12:23 PM PST
Statistics are never perfect, but there are some here:
http://www.w3schools.com/browsers/browsers_os.asp

So while Apple and Linux have both seen huge improvements over the last few years and people really seem not to care for Vista, where are we now?

Well, Apple and Linux are still basically the same at 3.3% - 3.9% and vista is adoption is slow, but inevitable.

Vista has been out long enough that if it was going to cause some kind of a market shift to OSX/Linux we would have seen it by now.
Reply to this comment
Did not know that Linux existed until I got my Dell/Vista computer
by givmebackmymoney November 14, 2007 12:47 PM PST
I was a happy Dell/xp user. A year ago I donated my old computer to a school, ordered a new vista dell machine and have been trying to get the thing to work ever since. I am looking at all my options and I am going to take my time in what ever I do next. One thing for sure is it will not have vista loaded on it.
View reply
Your stats show
by wolivere November 14, 2007 1:13 PM PST
Linux in a steady decline, mac stable and Vista climbing.
I think you're seeing a market shift.
by FellowConspirator November 14, 2007 1:47 PM PST
The stats are a little skewed by the fact that most Linux users
and many Mac users are counted as Windows users. Changing
the agent string on your browser is the only way to get some
sites to show pages to you, so people using those platforms
regularly modify the agent string that identifies the browser and
OS.

Linux is really pretty well entrenched in the US server and Asian
desktop markets. Some governments have also adopted it as the
standard operating system for education and government
(several in Europe, and South America, and also China). It's
dominance isn't challenged by Windows in any of those areas.

The biggest upset is likely to come from Apple. Their growth has
outpaced the industy for the past 3 years straight. European
sales growth is now over 45% and they seem to be on course to
sell 8 million Macs in 2007. For calendar year 2007, Apple
seems to be on course to be the third largest computer vendor
in the US with about 6.5% of the units shipped (compared to Dell
with 28%, and HP with 24.3%). If they follow the same trend
they've been on the past 3 years, their percent of US computer
sales should be around 10% in 2008 and increasing. Mind you,
most Apple sales are to consumers while HP and Dell sales are
to businesses.

Microsoft's "ace-in-the-hole" is really enterprise/institutional
license accounts. They are charged a license even if they don't
use the software. Vista sales have been almost non-existant at
retail (particularly compared to OS X), but volume licenses have
been huge. The problem here is that many of those customers
are complaining that they aren't seeing value for the money they
pay and Microsoft's handling of these customers will decide
whether they can get away with charging for unused licenses the
way they do.
I agree
by close5828 November 14, 2007 1:07 PM PST
I have two notebooks, one is a Core Duo 1.66 w/ 1GB of RAM running Windows XP and the other is a Turion 2Ghz w/ 2GB RAM running Vista--the Vista machine lags horribly behind the XP machine on everything from boot time to shutdown time.

Also, applications are dog-slow on it.

Some say "the hardware needs to catch up w/ the software" but if that is the case, who is going to buy a computer?

My Vista machine is going on eBay soon...
Reply to this comment
Confused
by Tinman52 November 14, 2007 1:22 PM PST
"My Vista machine is going on eBay soon..."

I've been considering going back to XPx64, but why would you sell hardware based on a flawed OS?
More like
by The_happy_switcher November 14, 2007 1:15 PM PST
consumers are seeing and feeling the OW in using vista. What a POS.
Reply to this comment
What a troll...
by whizkid454 November 14, 2007 1:32 PM PST
Shame on you; you haven't done your prayers yet...
View reply
Do you know when Vista performs best?
by The_happy_switcher November 14, 2007 1:19 PM PST
When it's shut off. LOL
Reply to this comment
How wow now?
by Lee in San Diego November 14, 2007 1:23 PM PST
When I saw the headline I immediately thought of Cardinal Glick's
"Catholicism Wow!" PR campaign in the move Dogma.
Reply to this comment
The wow starts, umm sometime
by MSSlayer November 14, 2007 1:51 PM PST
It has years of work before it rises to the level of 'ho-hum'. But even that is better then listening to the retching is causes.
Reply to this comment
I'd prefer XP
by amigabill November 14, 2007 1:56 PM PST
Sorry MS, but I'd prefer a new laptop with XP instead of Vista. I am looking for one, but I am looking for XP, and I'm unhappy that this is so hard to get. I've delayed my purchase because of it, else I'd have bought one a few months ago. I think I know what laptop I want, but I'm waiting for reviews of battery life to come out, and to hear if it can be used with XP and XP drivers reasonably well.
Reply to this comment
Vista versus XP
by bobmartinez November 14, 2007 2:25 PM PST
I just bought two new home laptops, both with XP rather than Vista, and will convwert my work macine from Vista to XP next week.
Typical O/S problem
by dcs42441 November 14, 2007 2:04 PM PST
I'm a reseller and I've been working with Microsoft OS's since DOS v1.0 and here is the truth: Almost every other OS from MS is simply not good. DOS 2.0, 3.0, 4.0 all need a .1 version (2.1 etc.) to fix the many problems. Windows versions ME and Vista fit into that category as well in my opinon. I'm very disappointed in Vista and things either don't work the same or are hard to find for no apparent reason. I guess having a moving waterfall in your background is wonderful but lack of drivers and goofy networking is a high price to pay for it.
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Problem with Vista
by bobmartinez November 14, 2007 2:22 PM PST
The essential problem with Vista is not that the old software might not work right or that the hardware lacks the correct driver (although both of these are real problems), but that the entire look and feel of the operating system has been needlessly changed, imposing a major relearning burden on most of us. If it ain't broke, don't fix it, or at least provide a one click option to revert to the look and feel of XP. Quite simply, I have neither the time not the interest to change to a new interphace metaphor, incolpudiong the new office suite.
Reply to this comment
Once Again About Vista ( again ) Because I'm Tired Of Hearing This
by cross platform November 14, 2007 2:54 PM PST
I'm using Vista right now on my 4 year old P4 3.2 Ghz with 2 gigs of RAM and an Nvidia 7800GS OC.
It works great! My games play about the same and my software works about the same ( IE 7 works better! ). Vista is just an easy target for internet complaints. Sure it was a bit of a trial to upgrade ( I won't kid you about that ) but in the end after upgrading the software and the drivers it works great! Yes I said great! Since I upgraded only a month ago I don't know how it was back in Jan. But now it even works great with MS Office 2002! Yes I said 2002! So when I read stuff like this I realize it's either people just complaining or they didn't do their homework for upgrading. Sorry but it works fine and gets better with each update. I like it better than XP because XP is what it looks and feels like. Old. The fact of the matter is the software that runs on XP was begining to make XP look old. No other software lets a product cycle run for 6 years without an upgrade. MS had to do something. Sorry but just tired of reading the falsehoods that people print about Vista. By the way it's not that different from XP to operate so the learning curve is small. Since I'm still using my office suite from 2002 yours should work fine. Do your homework because XP will be phased out eventually and with good reason. When you have a piece of software that has to work with others eventually reworking things under the hood will be necessary ( rather than just a patch ) to insure smooth operation for new items. That's where the important changes are for Vista. Under the hood. However I like the look of Vista also. It' much easier to find your way around the OS and the search function is much improved ( a personal gripe of mine with XP ). Sorry but I feel very strongly about this as I keep reading things about Vista that are half truths or not truths at all. If I can do it with my 4 year old computer anyone can if their computer isn't too much older. The alternative would be never to upgrade or learn anything new. In following that logic why not just go back to Windows 3.1! Or DOS even! Where I work at a local college I remember when a dept. Was all set to upgrade to Windows 95 from DOS. They were all upset because they had to learn how to use a mouse. Within a week they found out how easy it was and how unfounded their worries were. That's what this reminds me of. Trust me learning a new route to work is more complex than learning how to use Vista.
At the same time...
by Hernys November 14, 2007 4:42 PM PST
You see people switching to Apple or Linux, which differ quite a bit more.
Obviously, you can't please everyone.
To me, switching to Vista was a breeze. It had it's irritating problems (lack of drivers and performance mostly) but the new UI took perhaps 30 seconds to adjust.
Problem with Vista
by bagg44 November 15, 2007 10:52 AM PST
<but that the entire look and feel of the operating system has been needlessly changed, imposing a major relearning burden on most of us. If it ain't broke, don't fix it, or at least provide a one click option to revert to the look and feel of XP.>

Exactly...when you reinvent the wheel, it should still be round.
View reply
WOW!
by McBlayde November 14, 2007 2:35 PM PST
It only took them a year to get it working acceptably.

wow indeed
Reply to this comment
My next OS will be...
by t8 November 14, 2007 4:02 PM PST
My next OS will be Android.
Not in Japan they won't...
by Penguinisto November 14, 2007 2:39 PM PST
Apple holds a 60% market share for October sales in Japan, apparently:

http://www.itworld.com/Comp/2296/071114leopardmauls/index.html

[i]"Combined with other sales of other operating systems including Tiger, Apple had an overall 60.7 percent share of the market in October -- that's a big jump from the 15.5 percent share it had in September, which was itself the highest share Apple had managed to get so far in 2007.

While some of the kick from the launch has started to wear off, [b]Apple remains in top place in the Japanese operating system market in November. For the week of Nov. 6 to Nov. 12 the single-user license of Leopard had a 40.4 percent share. The nearest competitor was Microsoft's Windows XP Home Edition SP2, which had a 10.5 percent share.[/b]"[/i]

(emphasis mine. mostly to shut up the astroturfers)

Incidentally, Vista is in 5th place there - behind two versions of XP and "OSX Leopard Family" (I'm thinking the 5-pack license thingy?)

Vista will have a long, long, long way to go before they catch up to [i]that[/i].
Reply to this comment
One of these days
by PzkwVIb November 14, 2007 2:50 PM PST
You will say a kind work about something Microsoft has done and after realizing it have a heart attack. Your blind partisanship is over the top. You do realize don't you that those who constantly speak in hyperbole are mostly ignored by those with any sense. Linux is an OS with some flaws, OSX has some flaws, XP has some flaws and so does Vista. Your trouble is that you gloss over some flaws and magnify any flaws in MS stuff a hundred fold. I would suggest you cut down on the gratuitous MS bashing but, I suspect, like all zealots, without your hated adversary to rail against, you would have nothing to say.
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And linux completely fails to make the list
by Vegaman_Dan November 14, 2007 7:11 PM PST
I don't see Linux in that list. I know it's not typically sold in retail packages, but Red Hat is. Why isn't that listed in the figures? By your very comments, that would mean that Linux is a failure.

Somehow I doubt that is what you mean though.

Do you have the figures for when Vista was released? I expect there was a sales spike there too. What would you have to say to that? I bet there was one. What does that say about sales? Shiny new objects always generate sales spikes for a time.

This is the basic reality of economics. Only mentioning one side would be rather... well, ignoring / hiding the facts.
View reply
I have had the occasional problem
by PzkwVIb November 14, 2007 2:41 PM PST
But in reality, I had some issues when I went from Windows 2000 to XP. I had many more going from Windows 98 to 2000. Switching OS's always leads to some issues. As a rule however I don't upgrade OS's, just do fresh installs. My HP dv9235 came with Vista and I haven't had any major issues. Some things are a bit pokey(e.g. patch installation, and calling up the event viewer), but it is hardly worth crying over.

I would have no qualms about using Vista on a new machine.
Reply to this comment
You hit the nail on the head...
by mike_pc November 14, 2007 2:44 PM PST
I don't understand why I don't hear this mentioned more as the primary problem with Vista. I work in IT and dread it every time I have to work on a Vista PC, because the interface is too different. It's great that they wanted to spruce up the interface to compete with the Mac, but please, please, please give us the option to turn all that nonsense off. If MS had made an "XP" theme available for Vista, I'd bet it would have been adopted much more quickly. There is too much of a learning curve from XP to Vista. I've heard this complaint from 90% of the end-users I know of that run Vista. MS really missed the boat on this one. We purchased 75+ new PCs this year with Vista licenses on them, and immediately downgraded to XP Pro. Many companies are doing this, so stated Vista sales numbers mean nothing to me. Funny thing is, MS probably has the "real" usage numbers based on Vista activations, but they'll never tell.
Reply to this comment
OK
by Dango517 November 15, 2007 12:15 AM PST
Right click on an open area of desk top> click personalize> choose windows color and appearance> on the bottom right of the screen click, open classic..........> click windows standard or classic in the scroll box. Now it looks just like XP. Other visual settings can be disabled as well. You can roll it back to Windows 95 if you'd like but you can do this in XP as well. Hell don't down load java and adobe and you could be running a DOS era system.

What a waste of hardware to roll back a Vista computer to XP. Running 2 GB RAM on a 512 MB RAM OS? What do you think the losses to your company are for the wasted RAM, graphic capabilities and ethernet up grades you've virtually disabled are?

I'm not sure MS is missing the boat here, whom might it be?
View reply
you hit the nail on the head
by bagg44 November 15, 2007 11:05 AM PST
The biggest issue with O/S upgrades is the UI. Businesses do not have the time or the $ to waste while people learn how to get at the tools they need to do their jobs. It shouldn't be that hard to have an XP UI option in Vista like the Classic Windows option in XP. I think that would go a long way towards end-user acceptance of Vista. The new UI in IE7 does not enhance productivity....don't even get me started on Office 2007...(full disclosure, I still use Lotus SmartSuite...I only use Office because it integrates with my accounting/tax software).

I understand that O/S producers need to make a living...most of us do. But, you can't make a living when you ignore your customers to learn new interfaces. It just doesn't add up.

Everyone have nice holidays wherever your are and whom/whatever greater power you believe in.
Vista is and always will be...
by Heebee Jeebies November 14, 2007 2:48 PM PST
Total and utter crap.

Robert
Reply to this comment
Well...
by Commander_Spock November 14, 2007 3:06 PM PST
... here you have an alternative:

http://www.youtube.com/watch?v=OYecfV3ubP8

W O W!
View reply
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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