Microsoft still hoping consumers see 'Wow' in Vista
Microsoft is hoping that with some of Vista's wrinkles ironed out, customers will start noticing more of the advantages the year-old operating system has over its predecessor.
In an interview Wednesday morning, Corporate Vice President Mike Nash acknowledged that the initial experience for many consumers was a frustrating one as they found their old software might not work right or that their hardware lacked the proper driver.
But, he insists, the situation is much better now. Not only are the hardware drivers out there, they are readily available.
"You don't have to go on a scavenger hunt," Nash said. "They are on Windows Update."
Just this week, Microsoft said it was releasing three patches that aim to fix some of the most nagging lingering problems with the operating system, including wireless networking woes and USB-related problems that account for 1 percent to 2 percent of all reported crashes.
Microsoft is also toying with a new way of improving its operating system--through its Windows Live online services. For example, the company has offered a photo management program and an e-mail client that essentially replace the versions that are built into Windows. Such a move offers consumers the possibility of a better experience, but without making the kinds of core operating system changes that would force businesses to perform added testing.
"What we've decided is the way to deliver those experiences, whether it's communications or memories, is with Live," Nash said, referring to things like the Windows Live Photo Gallery. "Photos with Vista today is way better than when we shipped Vista a year ago."
By contrast, Microsoft plans to keep its first significant update to Vista itself--Service Pack 1--limited to bug fixes, reliability improvements and so forth
"Service Pack 1 for Vista is not about features," Nash said. "SP1 is about maintenance. Windows 7 is a new version of the operating system."
While mentioning the next version of Windows by its code name, Nash did not offer any new details such as features or timing, although the target has been seen as around 2010.
But there's still the perception issue. While Apple has a new series of ads that poke fun at Vista and the fact that some people are downgrading to XP, Microsoft's Vista-related marketing, at least in prominent ways such as print and TV advertising, has slowed to a trickle, with most of the marketing being done either in-store or online, or through partners.
It's not like I think Microsoft should develop an Apple-specific campaign, but right now the one talking loudest about Vista is Apple. That doesn't sound like a good recipe for Microsoft.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.





MS is netural or business like with their adds. I imgaine they could go negative especially with Apple. State some sales figures, like they have sold more copies of Vista than all Apple OS copies....ever. Or bag on Apple for being overpriced and very closed.
I dont think MS cares about Apple at even now with apples gains, they are still a nat on a rino's arse.
I did a chance to play with a new Zune on a friends Vista notebook today. Very nice upgrade....to the point that the Zune is out of beta. Now if they could only Vista fixed up to the quality of the new Zune software.
Those who believe in the the resurrection and the light (that will shine from eComStation) shall not walk in the darkness (blurred vision of the future - FUD) that comes from Redmond!
But then as you slam your head on your desk trying to get things to work another form of Vista WoW comes up.
A simple example. There is a new error manager. I'm still not sure how it's accessed, but every now and then Vista pops up a window that askes if it should check for solutions to probems. I say yes, it makes some reccomendations none of which work. But it's pretty cool. I have problems that I didn't know I had. I can also see that my Media Center has broken 300 times in less than a year and that none of the solutions fixed the problem. 300+ problems and no solution. WOW.
just accept the fact that it shipped with their machines and live with
it, and a lot who went back to XP like myself.
But Wow? Nope. You could hear the balloon deflating on the
marketing campaign shortly after the critics got a hold of it and it
was released to the wild.
My recommendation is to avoid it
Doug
http://www.w3schools.com/browsers/browsers_os.asp
So while Apple and Linux have both seen huge improvements over the last few years and people really seem not to care for Vista, where are we now?
Well, Apple and Linux are still basically the same at 3.3% - 3.9% and vista is adoption is slow, but inevitable.
Vista has been out long enough that if it was going to cause some kind of a market shift to OSX/Linux we would have seen it by now.
Also, applications are dog-slow on it.
Some say "the hardware needs to catch up w/ the software" but if that is the case, who is going to buy a computer?
My Vista machine is going on eBay soon...
"Catholicism Wow!" PR campaign in the move Dogma.
wow indeed
http://www.itworld.com/Comp/2296/071114leopardmauls/index.html
[i]"Combined with other sales of other operating systems including Tiger, Apple had an overall 60.7 percent share of the market in October -- that's a big jump from the 15.5 percent share it had in September, which was itself the highest share Apple had managed to get so far in 2007.
While some of the kick from the launch has started to wear off, [b]Apple remains in top place in the Japanese operating system market in November. For the week of Nov. 6 to Nov. 12 the single-user license of Leopard had a 40.4 percent share. The nearest competitor was Microsoft's Windows XP Home Edition SP2, which had a 10.5 percent share.[/b]"[/i]
(emphasis mine. mostly to shut up the astroturfers)
Incidentally, Vista is in 5th place there - behind two versions of XP and "OSX Leopard Family" (I'm thinking the 5-pack license thingy?)
Vista will have a long, long, long way to go before they catch up to [i]that[/i].
I would have no qualms about using Vista on a new machine.
- Vista is and always will be...
-
by Heebee Jeebies
November 14, 2007 2:48 PM PST
- Total and utter crap.
-
Reply to this comment
View
reply
-
-
See all 138 Comments >>Robert