Microsoft tries new Zune ad push
Aiming to have a new message for the holidays, Microsoft on Thursday launched a new advertising campaign for the Zune.
With the tagline "You make it you," the TV, print, and online ads all play off the theme of what would happen if one cracked open a Zune and all of one's digital media spilled out.
(Credit:
Microsoft)
The TV spots, which will start running on cable networks, are directed by Patrick Daughters, while the print spots and banner ads feature "up and coming illustrators" from across the globe, Microsoft said. The new ads are designed to coincide with the expansion of the Zune family, which will include 4GB and 8GB flash versions as well as an 80GB hard drive-based model to go along with its original 30GB size.
The key question for Microsoft is how many of "you" will actually buy its products, rather than one of the new iPods.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina. 





- OMG - ENOUGH already!
- by Bored of it November 2, 2007 2:03 PM PDT
- Am I the only one who is SICK of all the fanboy nattering that erupts everytime Microsoft or Apple is mentioned in an article? People...here's a thought: GET THE !@#! OVER IT!<br /><br />They're just corporations, and they just make products. One has the majority of the market for desktop computing, one has a majority for portable music devices. One is no less evil than the other. (If you really think Jobs or Ballmer cares what say, you're seriously deluded. They're capitalists: they just care what you do with your money.) If you don't like something, don't buy it! <br /><br />To get so freaked out about promoting one company over another suggests you want a sad, sad world without any choice at all.<br /><br />I mean really...with all that's going on in the world, can't you find something more worthwhile to direct your passion at? Seriously....
- Like this Reply to this comment
-
-
- If they don't care
- by t8 November 4, 2007 1:50 PM PST
- then they will eventually be snubbed by consumers.<br /><br />Google gets it. They would never intentionally annoy customers. They care because they care for the longevity of their business.
- Like this
-
(27 Comments)