Microsoft tries new Zune ad push
Aiming to have a new message for the holidays, Microsoft on Thursday launched a new advertising campaign for the Zune.
With the tagline "You make it you," the TV, print, and online ads all play off the theme of what would happen if one cracked open a Zune and all of one's digital media spilled out.
(Credit:
Microsoft)
The TV spots, which will start running on cable networks, are directed by Patrick Daughters, while the print spots and banner ads feature "up and coming illustrators" from across the globe, Microsoft said. The new ads are designed to coincide with the expansion of the Zune family, which will include 4GB and 8GB flash versions as well as an 80GB hard drive-based model to go along with its original 30GB size.
The key question for Microsoft is how many of "you" will actually buy its products, rather than one of the new iPods.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina. 
log on and post it.
I would take one if they offered me $100.00
Let me know if your boss is interested?
I would be so embarrassed to have a zune.
iPods are the only way to go.
1st in innovation
revolutionary designs and software.
You want the best, go with iRiver. First to do what Apple copies, most flexible setup out there.
And obviously you have never used a Zune. The device itself is pretty good.
The software, like iTunes, leaves a lot to be desired.
Functionality wise, none can beat the iPod, design wise as well.
Microsoft should just give up this pitiful product and concentrate
its resources on other things, such as, making Windows more
reliable!
Microsoft is simply terrible in product design.
I'm sick of the Apple FUD every time I read anything about Microsoft--it's like the NeoCons of the computer industry for god's sake.
It must just eat you up inside to see people (like me) type this on a Tablet PC running Vista...
I was stinking of getting one.
And right or wrong it is perceived as an iPod wannabe, and those
that buy it are seen as "stuck with a Zune".
- OMG - ENOUGH already!
- by Bored of it November 2, 2007 2:03 PM PDT
- Am I the only one who is SICK of all the fanboy nattering that erupts everytime Microsoft or Apple is mentioned in an article? People...here's a thought: GET THE !@#! OVER IT!
- Like this Reply to this comment
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- If they don't care
- by t8 November 4, 2007 1:50 PM PST
- then they will eventually be snubbed by consumers.
- Like this
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(27 Comments)They're just corporations, and they just make products. One has the majority of the market for desktop computing, one has a majority for portable music devices. One is no less evil than the other. (If you really think Jobs or Ballmer cares what say, you're seriously deluded. They're capitalists: they just care what you do with your money.) If you don't like something, don't buy it!
To get so freaked out about promoting one company over another suggests you want a sad, sad world without any choice at all.
I mean really...with all that's going on in the world, can't you find something more worthwhile to direct your passion at? Seriously....
Google gets it. They would never intentionally annoy customers. They care because they care for the longevity of their business.