Microsoft is looking to take advertisers for a ride.
The software maker on Monday announced plans to offer new kinds of interactive ads that tie into Kinect, the soon-to-debut Xbox attachment that lets gamers take action without the need for a controller, thanks to a motion sensing camera.
Redmond announced three initial advertisers--Chevrolet, Sprint, and T-Mobile--that will advertise within the Kinect Sports, Kinect Adventures, and Kinect Joy Ride games. With Chevy, for example, users will be able to test-drive a car from within Kinect Joy Ride.
"With Kinect for Xbox 360, we are removing the last barrier to interactive television--the controller," Microsoft general manager Mark Kroese said in a statement. The campaigns will kick off when Kinect hits the market on November 4.
Both analysts and Microsoft executives have talked about the potential for Kinect to be a huge money maker for the company. Top games exec Don Mattrick said recently that he expects to sell more than 3 million Kinect units this holiday season.