Microsoft today detailed a number of the third-party apps that will be available this holiday season in conjunction with the release of Windows Phone 7: Netflix, Twitter, OpenTable, Flixster, and Travelocity have all confirmed plans for their Windows Phone 7 apps.
The software maker also announced plans for its own bid-based mobile ad exchange and said it is ready with a final version of the developer tools for creating Windows Phone 7 applications. Developers looking to have their apps certified for sale in the Windows Phone Marketplace will need to use the final version of the tools, Watson said.
As for the ad exchange, Microsoft's Raj Kapoor said Microsoft has tools that will allow advertisers to target their ads based on demographics, carrier, location, and other factors. Both click to call and click to Web options will be possible, Kapoor said in a blog posting.
"With this launch, Windows Phone 7 app developers can maximize their mobile ad revenue by leveraging the industry's first real-time bidded Mobile Ad Exchange, our superior ad targeting, multiple purchase models and leading resellers including Microsoft's sales force--as well as the large-scale adCenter marketplace," Kapoor said.
The announcements come ahead of the release this fall of the first Windows Phone 7-based phones. Windows Phone 7 is expected to take center stage at a New York event on October 11. Microsoft finalized the Windows Phone 7 operating system earlier this month and devices are expected as early as next month from HTC, Samsung, LG, and possibly others.
Bing also released a free version of its mobile software development kit for use with Windows Phone 7 (which has Bing Maps as its default mapping program) as well as on other phones.