As an eagle-eyed CNET reader noted, Amazon is selling some TV shows for the same price that Apple plans to charge for rentals.
A number of ABC and Fox shows, including hits like "Glee," are available on Amazon's service for 99 cents per episode--the same price as Apple's coming rental option. But with Amazon, the episodes can be downloaded or streamed and do not expire.
Other shows, such as AMC's Mad Men, still fetch $1.99 on Amazon's site.
Here's what Amazon says of the rights that come with videos sold on its site, including the 99-cent TV shows.
While Amazon only offers downloads to Windows machines and TiVo boxes, purchased shows can be streamed on a wider array of devices, including Macs, PCs or TVs connected to compatible devices from, among others, Samsung, Vizio, Sony, Panasonic, and Roku.
Apple announced the 99-cent video rental option earlier on Wednesday. For now it is in the U.S. only and is limited to certain programs from Fox and ABC. Apple sells a much wider array of TV shows, typically charging $1.99 for standard-definition and $2.99 for HD episodes.