March 16, 2010 8:42 AM PDT
Microsoft wooing developers to Windows Phone (video)
LAS VEGAS--Although Windows Phone 7 Series devices won't hit the market until the end of the year, Microsoft has already started its sales pitch to developers.
At the Mix10 trade show on Monday, Microsoft detailed how programmers can write software for the phone using Silverlight and XNA and made available test versions of the tools for writing code.
In a video interview, Joe Belfiore and Scott Guthrie talked about the approach that Microsoft is taking with regard to design, multitasking and the company's effort to make things simpler than they have been in the past.
Here's the video interview:
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina. 
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And since there is now a plug in for visual studio 2010 for phone 7. Its just a hop and skip away from porting a whole lot of .net apps to phone 7. Then when phone 7 is launched they can proclaim having 10,000,000 apps (or something ridiculous like that even if most of the apps is of no interest to end users).
Thats a whole lot of publicity and press and you can be sure share prices will rise.
"He also announces that all the developer tools for Windows Phone--Visual Studio 2010 Express for Windows Phone, Expression Blend 4 for Windows Phone, and XNA Game Studio 4.0 for Windows Phone--are available now, free" -- "He" being Guthrie.
source: http://news.cnet.com/8301-13860_3-20000443-56.html?tag=mncol;title
- by RompStar_420 March 16, 2010 11:19 AM PDT
- whatever, Windows 7 too little too late.
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- by Super2online March 16, 2010 11:39 AM PDT
- I think you meant to say, "Windows Phone 7". Windows 7 is kicking booty and taking.... everyone else out back and shooting them!
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- by renGek March 16, 2010 12:17 PM PDT
- There really is no such thing as too little too late for MS. That IS their usual business strategy. They let someone else figure it all out, they emulate it and adjust bits and pieces of it to make it better and then they yank the business away from the competitors. Its what they've done their entire lives and most of it has been extremely successful...windows os from mac, word from wordperect, excel from lotus 123, IE from netscape, .net from java etc...
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- by fudbuster77 March 16, 2010 12:44 PM PDT
- @RompStar_420:
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- by ToddWBeaver March 16, 2010 2:16 PM PDT
- The announcement is pre-emptive. The phones won't be on the market until near the end of the year.
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(12 Comments)Underestimating MS is a big mistake.
As much as it may be popular to say that it's too little, too late, remember that this was the same thing being said about the iPhone. Being first to market isn't necessarily the best solution. Sometimes you hang back, let the market develop and determine what it is people want without having those first gen mistakes.
It's worked for Apple for years to great success. I can't really blame Microsoft from following that example themselves.
Now how am I supposed to develop for that? Just run an emulator with Visual Studio?