• On CHOW: Does drinking ice water burn calories?
February 2, 2010 9:03 AM PST

Windows 7 market share tops 10 percent

by Ina Fried

Windows 7 hit another milestone this past weekend, with the operating system accounting for 1 in 10 computers accessing the Web, according to Net Applications.

Market share for a new Windows release often peaks on a weekend day, when consumer use is highest, then trends down again when the work week begins. Nonetheless, Windows 7 use has been trending quickly upward.

In less than a month on the market, Windows 7 had reached the 4 percent milestone--a level it took Windows Vista some seven months to reach. Windows 7 was launched on October 22.

Microsoft said as part of last week's earnings report that it shipped a record number of copies of Windows during the December quarter. "We are thrilled by the consumer reception to Windows 7 and by business enthusiasm to adopt Windows 7," Chief Operating Officer Kevin Turner said in a statement.

Not surprisingly, the highest usage of Windows 7 is in the Redmond, Wash., area, where more than 15 percent of PCs are using the operating system.

One of the key questions, though, is whether Windows 7 will help Microsoft regain market share lost to Apple in recent years. So far, while Windows 7 use has grown quickly, market share for both Microsoft and Apple have remained relatively steady, according to Net Applications. As of January, all Windows versions accounted for 92.02 percent of devices accessing the Web, compared with 5.13 percent market share for the Mac.

In September, ahead of Windows 7's release, Windows had 92.77 percent of the market, compared to 5.12 percent for the Mac.

(Credit: Net Applications)
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

Recent posts from Beyond Binary
Ballmer says Microsoft at work to rival iPad
Ballmer talks up Microsoft's consumer business
Microsoft makes its case to Wall Street
Microsoft touts cloud computing customers
Office for Mac to get conversation view
Livescribe writes digital pen's next chapter
Microsoft keeps eye on Bing's growth chart
Microsoft reflects on Bing's first year
Add a Comment (Log in or register) Showing 1 of 2 pages (54 Comments)
by sanenazok February 2, 2010 9:22 AM PST
These numbers are practically pointless. Everyone should use the computer that suits them, not what the market share happens to be. The only entities that care about this are the computer companies themselves, since their profits are dictated by the numbers, in part.
Reply to this comment
by David Dudley February 2, 2010 9:29 AM PST
It likely matters for any coder who wants to enter the market developing apps for a desktop platform.
3 people like this comment
by druble February 2, 2010 11:18 AM PST
Market Share matters a lot. Whoever puts out the best product gets the market share. Hardware and software developers then turn the the one who holds the market share for development. EG: A company will make a lot more money releasing a Game for Windows than it will for OS X, because there are a lot more people capable of running the software. Virus trends also follow market share. The bigger the target, the more shooters. It really applies to anything. People aim for the big target, because it is easier to hit and harder to miss. with Apple holding a 5% market share the profits are much lower for anyone developing anything exclusivly for it. It sounds like you are unhappy that Windows holds a huge market share, so it must matter to you dispite your comment. And your right, people use the computer that suits them. For the majority of the world, a Windows PC is the top choice. Heck, Windows 7 by itself holds more market share than every Mac OS combined. Developers want to know this so they don't waste their time writing software for a computer no one likes or wants. Rabid fans don't make a system great. The world speaks pretty clearly about this.
7 people like this comment
by Renegade Knight February 2, 2010 9:31 AM PST
"One of the key questions, though, is whether Windows 7 will help Microsoft regain market share lost to Apple in recent years."

No, Apple has momentum. People who have used a Windows machine all their adult life are now thinking about getting a Mac for their next computer.

Apple has started some things that will prove to be annoying to users though, but it hasn't hurt them yet. If Apple starts to assume customer loyalty and try to monitize the momentum by doing anything but making good prodcuts they can lose that.

However for now, Apple is going to keep picking up some market share. We shall see if they resist the temptations that MicroSoft gave in to that's costing them now.
Reply to this comment 2 people like this comment
by solu1978 February 2, 2010 9:43 AM PST
Its funny how you bring Apple in to every article about MS.
16 people like this comment
by Otto Holland February 2, 2010 9:43 AM PST
You have a good and valid point but make no mistake, Windows 7 will out sell OSX by great numbers. I know...I Know...you are an Apple fan boy but tell your story to all the folks buying new computers. I am using WIN 7 since first beta and I also use Apple but most people who asked my opinion, never mentioned Apple. By October, there will be a different tune and you guys are going to be very upset.
3 people like this comment
by zonetruth February 2, 2010 9:47 AM PST
Nice opinion, but it will not be a reality. Apple will continue to have less market share due to 2 things. Price and control. They are too high priced for virtually the same hardware that is offered by other manufacturers. Also, Apple wants to control everything that goes on a computer they make. Meaning, low application development. It ultimately leads to low market share. People that want choice (hardware, applications, etc.) will not choose Apple. Microsoft is not perfect, but is in the driver seat.
9 people like this comment
by renGek February 2, 2010 9:52 AM PST
give up the pipe dream. If apple spending millions upon millions still cannot do better than 5.13 percent of the market, it ain't gonna happen for you. Seen any "hello I'm a pc" commercial lately?

Thats because the money they spent and the return on investment is not enough. Plus, they have to divert their attention to google pummeling them at every corner. The momentum has flattened out.
5 people like this comment
by cloudmatt February 2, 2010 9:56 AM PST
Right *cough*fanboy*cough*. according to the sited source windows 7, just windows 7 accounts for more systems accessing the web than all macs and iPhones combined.

Don't get me wrong I think macs are nice easy to use dependable systems. Apple needs to move serious numbers if they want to really compete against (again according to the sited source for this article) MS with it's 90+%. Apple is doing well for it's self and it's investors but with the closed environment for software and sales they are trying to drain a lake with a teaspoon.
2 people like this comment
by dennisheadley February 2, 2010 10:00 AM PST
I'm a Windows 7 user and have always been a windows user and I see no point to these OS X vs Windows debates. The majority of the computers sold are Windows machines, and Apple does not want or even try, and hasn't for the last 20 years, to get a majority marketshare. They are a boutique shop like Alienware was for PC's. They sell well made computers to a select audience.

PC users slam them for high prices and then through up HP and Dell models as comparison, but if you look at the interior of the Mac Pro models and the hard drive racks and the memory tray and a hundred other little attention to detail items, you can see they are designed on another level to the standard HP and Dell computers they get compared to.

The majority of Windows computers are sold to the Wal-mart and Best Buy crowd who shop foremost by price and then a distant second by features. To this day I will debate to anyone that 80-90% of consumer purchasers would be able to buy a $399 machine with ubuntu installed on it and never miss having windows at all. If it could surf the web, check email, and play some casual games it would meet 100% of all their needs.
5 people like this comment
by dreyersmit February 2, 2010 11:28 AM PST
If you look at South Africa, Apple Mac OSX is steadily losing marketshare...Shame, those I'm a Mac adverts, and general media bias towards Windows aint working.
2 people like this comment
by dennisheadley February 2, 2010 9:33 AM PST
I'm a windows user myself and love windows 7, but there is no way it at 10% of the OS marketshare already. That is a net research firm by traffic on their monitored websites, which is not anywhere near an accurate accounting of computers in use.

There are something like 1.5-2 billion computers in use worldwide and they just announced they had sold 60 million copies of Windows 7 so far. The May 2009 reports had Interent use at an estimated 1.59 billion computers alone making the total number of computers higher than that. Microsoft would need 150-200 million sales of Windows 7 to even reach 10% and that has not happened yet, by their own reports.
Reply to this comment 1 person likes this comment
by dennisheadley February 2, 2010 9:38 AM PST
I realize that this articel is talking about computers accessing the web, but I find it hard to believe that with around 3% of the OS share (60 million) that they have 10% of the internet users overall. Doesn't really make sense or add up.
by cloudmatt February 2, 2010 10:04 AM PST
you might be right there but you should remember there are also still people useing the release candidate or received copies through being a MS partner and even (insert shocked and appalled face here) people useing cracked and hacked versions. These users would show up as windows 7 machines useing the internet but not in the windows 7 sales figures.
by NewsReader_ February 2, 2010 10:15 AM PST
You actually believe that every copy of Windows that hits the internet was paid for? If people actually did buy every copy, whatever bank MS uses would have to use 128 bit computing to count the revenue :-)
4 people like this comment
by dennisheadley February 2, 2010 10:49 AM PST
And you believe that this company or any of the other web research firms actually get an accurate picture by looking that only certain sites that are their clients and report purchasers? Hell they could sit and monitor Facebook all day and say that 10% of th web is using Windows 7 because 10% of Facebook users are. Doesn't change the fact that there are only 350 million facebook users and 1.6 billion internet users as of last years figures. So that means only around 20% of the internet uses facebook and if only 10% is Windows 7 then it really means that Windows 7 is 2% overall of the internet.

Not arguing the success of Windows 7, I love the OS myself, as much as I am arguing the validity of these market researh reports.

It's the same with sale tracking firms like NPD. As a PC gamer i think the NPD report is next to useless and they collect no data from two of the largest retailers and the two biggest digital distribution services for PC games. Not a very acturate picture of the industry at all in my opinion.
1 person likes this comment
by ewsachse February 2, 2010 9:51 AM PST
Microsoft 92.02%
Apple 5.135%

Steve Balmer is sure shaking in his boots from all the users droppping Microsoft products for Apple. NOT!

Maybe CNET should cover the respective products to the percentage of marketshare.
Reply to this comment 7 people like this comment
by chapibol February 2, 2010 11:11 AM PST
right on bud. I'm sick of these ppl over-covering Apple
5 people like this comment
by druble February 2, 2010 11:24 AM PST
Yeah, Great point. CNet and PC World have been crapping Apple down our throats, and clearly 90% + of the world could care less about Apple. I would much rather see articles that relate to the majority of the world instead of the insignificant pop culture slaves. Not all of us are trying to have apple products to be cool and hip. Some of us want real computers that get real work done, not machines that look pretty, cost too much, are made by a company run by a slightly delusional Ego maniac that thinks the world revolves around him. Hmmm, I guess birds of a feather right?
5 people like this comment
by slapppy February 2, 2010 9:53 AM PST
Whats the point of tracking Windows sale? Its automatic on every machine purchased. Specially new ones. Automatic sales, automatic revenue.
Reply to this comment
by schan1123 February 2, 2010 9:55 PM PST
Now how is the any different then an Apple Mac? Not like I can go out and buy a Mac with Windows 7 preinstalled or a PC with Mac OS X preinstalled (legally).
by dblanch369 February 2, 2010 10:13 AM PST
I wish both MS fan boys and Apple fan boys would get some facts clarified :) First of all, those percentages are *worldwide* numbers. Here in the US, OSX enjoys around a 13.5% market share as of Feb. 1st, with Windows 7 itself currently at about 10.5% here in the US. Secondly, it is inevetable that Windows 7 will continue to swap out with XP/Vista market share, and it also likely that OSX market share will likely be in the 15-16% range by years end (and maybe 5.5-6% worldwide).

Disclaimer: I use both Windows 7 and OSX - but I recommend OSX to those who ask my advice. Hands down, I still feel it is a better choice.
Reply to this comment 1 person likes this comment
by cloudmatt February 2, 2010 11:01 AM PST
Not hating but could you site some source? I always find it interesting the second numbers come into discussion someone comes in and states "well that is if you drink (brand X)'s flavor of Kool-aid the real numbers are (astronomically better numbers for brand Y)".
Also and again not in the vain of hate, your statement is basically saying "those percentages are (a much larger sample size) numbers. Here in the (smaller sample size), OSX enjoys around...". In statistics (granted there are lies darn lies and statistics) my teacher always told me that larger sample sizes are more accurate and useful.
1 person likes this comment
by dblanch369 February 2, 2010 11:54 AM PST
Yes cloudmat, I check Statcounters for this info, they allow you to get a country-by-country breakdown for free, unlike net applications which only lets you see worldwide for free, the other stats (like US share) you have to pay for....
1 person likes this comment
by CrashPad63 February 2, 2010 12:10 PM PST
Source for your numbers? Otherwise yours mean nothing.
2 people like this comment
by dblanch369 February 2, 2010 1:04 PM PST
Here's a direct link to what I was referring to: http://gs.statcounter.com/#os-US-weekly-200940-201004
2 people like this comment
by AppleJihadHunter February 2, 2010 6:01 PM PST
@dblanch369
hohoho
step into a small office of 10 people and what you will see?? people are working on PCs. keep multiple that number in a building. Then buildings to buildings!! Good luck!!
or just travel to China and what you would see? full of pirated Windows ;)

"OSX enjoys around a 13.5% market share "! I would think it twice.
2 people like this comment
by cnetguard February 2, 2010 11:02 AM PST
Perhaps equally interesting is the monthly report for January broken down by OS version: http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=10&qptimeframe=M

There we find the market share for Windows 7 at 7.51% and the total Windows market share (not including Win CE and Mobile of course) at 92.03%, so Win 7 had under 8.2% of the Windows market share for that month.

On the other hand, Mac OS X 10.6 (Snow Leopard) had 1.79% while the total for Mac OS X is 5.14%, so Snow Leopard has 34.8% of the Mac OS X market share. That's particularly amazing taking into account that Snow Leopard does not run on PowerPC Macs.

So even though Snow Leopard had a head start of a couple of months over Win 7, it is safe to say that Snow Leopard has been far more successful within the Mac community than Windows 7 has been among Windows users. That's a shocking conclusion if you realize that Windows 7 offers much more evident advantages over its predecessors than Snow Leopard does, as most advantages of the latter are behind the scenes so they may go unnoticed by the less technical users.
Reply to this comment 3 people like this comment
by andacar February 8, 2010 8:43 PM PST
As in other comments, once again raising the "let's please not argue" flag, I thought I'd mention this: Since the total installed number of Windows products is far larger than that of OSX, I don't think you can gauge success quite equally here. 8.2% of Microsoft's share is a whole lot more than 34% of Apple's share. That's like saying more BMW owners have replaced their cars with new ones than Ford owners have. So what? Ford still sold a lot more units. This sounds like a fact from the department of meaningless statistics.
by AndroidFTW February 2, 2010 11:19 AM PST
I`m loving 7. Will buy a new dual core Atom/IonGPU netbook soon with 7.
Areal computer...not an iGimpedPad.
Reply to this comment 2 people like this comment
by shellcodes_coder February 3, 2010 5:51 AM PST
Good choice
2 people like this comment
by Shinespark February 2, 2010 12:10 PM PST
Since much of 7's gains must have come from users of previous Windows OSs, I wonder how many went from XP and how many from Vista. My guess would be most were Vista converts given its reputation, and the fact that people cling to XP like an old girlfriend.

Even more interesting would be the numbers of people who went from Linux or OSX to give Windows 7 a whirl, comparatively small as they may be.
Reply to this comment
by AppleJihadHunter February 2, 2010 6:03 PM PST
I don't think Linux people will convert to "Applists". My 2 cents!
by BlazeEagle February 2, 2010 12:33 PM PST
I have a new PC & ditched Vista & am now running XP. I will be purchasing Windows 7 as soon as funds allow.

I don?t have the funds nor ego & inclination for a Mac. Everything I require a computer for is well suited to Windows.

My PC let?s me work & game to my satisfaction. The money I save from not buying a Mac allows me to buy more computer accessories, apps & games.

The ?debate? between Windows & Mac is immature time wasting nonsense.
Reply to this comment 1 person likes this comment
by cnetguard February 8, 2010 9:42 AM PST
It seems that your PC lets you do everything you need to do except posting apostrophes and quotation marks reliably in internet forums... :-p
by andacar February 8, 2010 8:49 PM PST
Actually cnetguard, I've noticed this problem too, especially in CBS's discussion forum. However, if we have to go down this road, there has been a common problem on the Mac for years if you cut and paste using one of its word processors to some discussion software I've noticed, particularly in online education. Since some of the ASCII codes are different, carriage returns, colons, quote marks and periods don't show up, or else you get weird letter combinations. Go take a course at Art Institutes Online and see for yourself. Careful what you "nya nya" about.
by seven7dust February 2, 2010 1:56 PM PST
Well here's the flaw in comparing OSX and Windows market share

Apple is not even trying to gain a majority market share
which is why they only compete in the low volume ,high profit area of the market or the 1000+$ segment of the market ,it's like comparing BMW to all the Detroit and Japanese manufactures combined !

Market share means nothing , Apple is growing at a scary pace and it's products are consistently rated among the best ,also Macs are the only real Alternative in a M$ only world ,which is a win for us consumers in more ways than one
Reply to this comment
by CrashPad63 February 4, 2010 1:20 PM PST
Yeah right, what for the last 3 years has the switcher ads been about.
by druble February 15, 2010 1:00 PM PST
You also forget something crucial. That is comparing all versions of OS X being used against one version of Windows. How about we make it fair and compare all versions of Windows to all versions of OS X. Also, look how insignificant the rise in OS X's market share is, and look at how fast Windows 7 jumped right up underneath it. Lol, even with the recent slow down that is showing, Windows 7 alone will exceed the entire market share of OS X in a month or two. It already beat out OS X on the world stage, and that is even giving Apple the unfair advantage of allowing all versions of their OS to be compared to a Single version of Windows. No matter how they fudge the numbers, OS X isn't going anywhere and Windows is.
by seven7dust February 2, 2010 1:56 PM PST
Well here's the flaw in comparing OSX and Windows market share

Apple is not even trying to gain a majority market share
which is why they only compete in the low volume ,high profit area of the market or the 1000+$ segment of the market ,it's like comparing BMW to all the Detroit and Japanese manufactures combined !

Market share means nothing , Apple is growing at a scary pace and it's products are consistently rated among the best ,also Macs are the only real Alternative in a M$ only world ,which is a win for us consumers in more ways than one
Reply to this comment 1 person likes this comment
by guest86 February 2, 2010 2:56 PM PST
Why Windows 7??? Waste our time!

I suggest you get Windows XP and save your headache a lot!


Windows XP FTW & Forever!

I dropped support for Vista and 7 due to lousy operating system. I support Windows XP forever for lifetime warranty!

Time to sue Microsoft!
Reply to this comment
by David Dudley February 2, 2010 3:53 PM PST
Except when you buy a Mac or even sometimes, just sometimes, Netbooks with Linux.
Reply to this comment
by David Dudley February 2, 2010 3:54 PM PST
Except when you buy a Mac or even sometimes, just sometimes, Netbooks with Linux.
Reply to this comment
by David Dudley February 2, 2010 3:54 PM PST
Except when you buy a Mac or even sometimes, just sometimes, Netbooks with Linux.
Reply to this comment
by David Dudley February 2, 2010 3:56 PM PST
Mac Mini is sub 1k. Whether or not it sells well or how seriously Apple takes it is a whole other matter, but the device is a sub 1k device so Apple does indeed compete at a lower price point than 1k.
Reply to this comment
by diode303 February 3, 2010 1:08 AM PST
Wow... the amount of insecurity displayed in some of these comments is astounding.

As someone who is about as loyal to my OS as I am to my toaster, I can honestly say I just don't get consumer OS fanboyism.
Use whatever fits your own needs best. Who cares what other people are using! Life's too short. Let developers, investors and the like worry about market share.
Reply to this comment
by shellcodes_coder February 3, 2010 5:52 AM PST
Windows 7 will RULE!!
Reply to this comment 2 people like this comment
by hawkeye_a February 3, 2010 8:31 PM PST
Windows has more market share than the Mac ? Noway.... i'll bet your going to tell me that more people drive Toyotas/Hyundais than BMW/Merc, or that more people eat at McDonalds than a 'real' restaurant, or that more people fly coach than in first-class, or that...... well you get the idea.

Also, i guess it's just my imagination that Apple just had it's most profitable quarter ever... in a recession, while Microsoft, Dell,. etc....were laying off workers and cutting profits.

Now if only those 90% were willing to pay a bit more for the third-rate products they buy, maybe Ballmer could afford to keep his job this year. lol

Enjoy your Toyotas/Hyundais ! :)
Reply to this comment
by andacar February 8, 2010 8:57 PM PST
This argument makes no sense whatsoever. What are you trying to say? Obviously more people buy Toyota than BMW, that's why we say Toyota has more "market share." Profitable quarters have nothing whatsoever to do with it. I could turn that "statistic" around and point out that Dell and Microsoft were selling far more stuff while making a loss than Apple was making a gain. Meaningless.
1 person likes this comment
Showing 1 of 2 pages (54 Comments)
advertisement
CNET River

Netflix delights studios with big checks

The rental service often said that once the streaming-movie business took off, it would mean bigger bucks for the studios. That transition has begun.

Amazon unveils new Kindles

The online retailer will ship a smaller, lighter $189 Kindle with new features on August 27. A Wi-Fi-only version will cost only $139.

About Beyond Binary

During her years at CNET, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.

Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

Add this feed to your online news reader

Beyond Binary topics

Binary Bits

    Follow Ina on Twitter (Twitter name: InaFried)
    advertisement
    Click Here
    advertisement

    Inside CNET News

    Scroll Left Scroll Right