October 30, 2009 12:21 PM PDT

Microsoft's store opening garners a crowd

by Ina Fried
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Apparently it's not only Apple that knows how to draw people in for a store opening.

Microsoft managed to draw more than 1,000 people to its Mission Viejo, Calif., store opening, although some were drawn less by Windows 7 and more by Canadian pop star Justin Bieber (above).

(Credit: Microsoft)

Thursday's opening of a Microsoft Store in Mission Viejo, Calif., drew some 1,000 people, according to the Orange County Register. The store is Microsoft's second, after a Scottsdale, Ariz., outlet that opened last week.

Aliso Viejo resident Stefanie Tran waited almost a full day for the opening, according to the paper, although that was mainly to score tickets to a performance by Canadian pop star Justin Bieber at 5 p.m. Thursday. Tickets were given to those first in line at the store.

Beyond the occasional pop star, the store features a video wall, several Surface tabletop computers, as well as the ability to buy Microsoft Signature PCs--computers from Sony, Dell, HP, and others that feature a clean desktop, no "crapware," as well as the complete collection of Windows Live software.

Microsoft Chief Operating Officer Kevin Turner, who oversees the retail effort, was among those on hand for Thursday's opening.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by The_happy_switcher October 30, 2009 12:38 PM PDT
Lining up for the Bieber tix and then heading over to the nearest Apple store.
Reply to this comment
by topgunb2 October 30, 2009 2:17 PM PDT
thats right, to return the junk they bought earlier from apple
by renGek October 30, 2009 2:33 PM PDT
I find it amusing that apple has been trying to keep quiet that the PDAs apple clerks use at their apple stores to help customers are windows based. And that they are now starting to phase it out with iTouch equivalent. Think I'll go to a nearby apple store and harass them about it.
by ca5ter October 30, 2009 2:46 PM PDT
@renGek

When you are poking fun at the Apple employees, keep in mind, that 99% of all Microsoft advertisements are created on a Mac.

The world is big and both systems have place in it.
by Vegaman_Dan October 30, 2009 3:18 PM PDT
If I want to stand in line and be ignored by retail employees who are more interested in who the most current teenage pop idol is, then I'll go to the Apple Store.

if I want to receive customer service and knowledgable staff who want my business for Apple products, I'll go to The Mac Store chain instead. There's a HUGE difference in customer service.

If I want to read childish and inane comments, I'll just read yours, THS.
by slapppy October 30, 2009 5:06 PM PDT
HAHAHA just about sums up the entire scenario there.
by traxx09 November 2, 2009 9:35 AM PST
@ ca5ter

MS hires an ad agency to advertise MS products. MS doesn't tell them what kind of software to use to produce those ads nor could they. If it is 99%, I want to see the actual numbers and research so I can KNOW that this is true and not some number grabbed out of the air.

Apple runs their own stores and provides their employees with the tools needed to do their jobs and run their stores. It's their choice of what kind of hardware and software to give their employees to use. That's quite different than hiring a third party company.

It would be like DeWalt building a hardware store that sells only DeWalt. They hire a construction company to build the store but they can't tell the construction company to not use Makita tools to build it. But once it's built, if they outfit their employees with Makita drills in order to do their job that would show a lack of trust in their own products.
by lazycat202 October 30, 2009 12:59 PM PDT
it's you again; Happy_Switcher. Nothing to do?
Reply to this comment
by topgunb2 October 30, 2009 2:18 PM PDT
@lazycat202, thats his job, he gets a dollar from apple for every dumb post he makes!
by Vegaman_Dan October 30, 2009 3:20 PM PDT
@topgunb2:

Unless you have evidence of THS being bought off or paid to post, then that's just speculation without any truth behind it.

THS has accused me of being paid by Microsoft when it's clear (at least to my bank account) that this is not the case. I called THS on it to provide the evidence- they haven't. To be fair, I would have to ask you to provide the same evidence that THS is being paid to post here.
by baconstang October 30, 2009 3:41 PM PDT
I don't know about those girls going to the Apple store after scoring those tix, but you know they wouldn't have been there but for that. Not a bad idea, bribing people to line up with something that has nothing to do with MS.
by October 30, 2009 1:10 PM PDT
I KNOW these fools were not encouraging people to chant "Micro - Soft! Micro - Soft!" LAME!.

Ugh! Sometimes it's just so hard to defend Microsoft. The company is like that friend you have to keep reminding others "is really a good guy."
Reply to this comment
by renGek October 30, 2009 2:34 PM PDT
I rather have a friend that I have to go "hmmmm is he evil" than one who has everyone mesmerized with shiny objects and then tells them all to leave their wallets and drink the nice fruit punch.
by drmatthewcrandall9 October 30, 2009 1:22 PM PDT
It's pretty sad that MS has to tempt people to stand there by offering free tickets instead of a decent product.

**grins**

As foe buying a "clean" computer...I got one. No bloatware, no crapware, no problems, nice, clean, and fast.

It's a Mac. :D
Reply to this comment
by atriusNY October 30, 2009 2:37 PM PDT
Funny guy.
by Vegaman_Dan October 30, 2009 3:21 PM PDT
Apple was giving away things during their store launches as well. This not new, but Apple did really refine it well.

I suppose this is just another thing that the MSFT store 'copied' from Apple?
by lazycat202 October 31, 2009 5:20 AM PDT
it's called Marketing. Every stores do it! You'd do the same thin. Right?
by Oso_Grande October 30, 2009 1:31 PM PDT
I don't remember Apple giving away concert tickets for their grand opening(s)....
Reply to this comment
by Vegaman_Dan October 30, 2009 3:22 PM PDT
I don't know who this person the tickets is, and if I were given them, I'd decline respectfully.

An interview locally done at the Arizona store opening indicated some of the people there were only in line to get the goodies and were intending to sell them on eBay before the day was out.

That's just sad people would wait in line to do that.
by JFerrari427 October 30, 2009 1:59 PM PDT
Microsoft has money, toooo much of it. Why convince people through innovation, when you can buy peoples attention? I think thats borderline desperate.
Reply to this comment
by alt117 October 30, 2009 10:22 PM PDT
is that why apple spends a half a billion dollars on marketing?
by atriusNY October 30, 2009 2:39 PM PDT
Well, Microsoft is working on their relationship with the consumers.

I don't see any problem with thanking people who are obviously enthusiastic about Microsoft.
Reply to this comment
by biggstuu October 30, 2009 2:48 PM PDT
Their enthusiasm for MS was so overwhelming that justin bieber tix helped consumers show it?
by wixostrix October 30, 2009 3:22 PM PDT
Wow, you people are something else. Almost every event I've ever went to has given away free products, whether it be a sports game, store opening, convention, etc. It's an incentive that I don't see anything wrong with. Microsoft is changing and it's for the good. They are becoming closer to the consumer and are obviously trying to get the younger generation to adopt into their ecosystem. That's a very crucial demographic. iPod wouldn't have been successful without targeting the younger generation, nor would the iPhone, Sidekick, Razr, etc.

People are obviously excited about it regardless of the free stuff. I don't see why there is so much hate.
Reply to this comment
by AppleSuxLeo October 30, 2009 3:55 PM PDT
It sure did...we were on TV.
The big Softie will burn you ANY PC game in their catalog while you shop and print all the inserts too.
No boxes to stock !
Reply to this comment
by AppleSuxLeo October 30, 2009 3:58 PM PDT
New Apple iMacs plagued by choppy Flash video playback?
Having QuickSand problems too...Sux to be Apple lately.
Reply to this comment
by cbscowards October 30, 2009 7:30 PM PDT
Sux even more to be a mindless gobshite posting the same lame anti-Apple comments on evey Cnet story.
by Livermorebrianc October 30, 2009 4:05 PM PDT
All I have to say is Justin who?
Reply to this comment
by kslvn October 30, 2009 4:42 PM PDT
MS should be embarrassed by how shamelessly it copied Apple. So, let me see if I've got this right, if you want a MS computer *without the bloatware* you have to buy it at a MS store? That's hilariously backwards. What an inducement. (All Apple computers come without the bloat. ) I give it about a week before rows of Windows 7 boxes stops being a compelling reason to come to the MS store (not that it really is right now), and about a year-and-a-half before the first store closure.
Reply to this comment
by Livermorebrianc October 30, 2009 4:50 PM PDT
These stores are a perfect example of MS bloat.
by lazycat202 October 31, 2009 5:24 AM PDT
So, let me see if I've got this right, if you want a MS computer *without the bloatware* you have to buy it at a MS store?

stupid comment! How many people did download online? ezzz! clean! I got 5 computers installed with win7. Bloatware??
by Commandoclone87 November 2, 2009 11:09 PM PST
Have you ever went into a store and looked at the brands on the PCs they sell. You see PCs built by Dell, HP, ACER, ASUS, Gateway. Microsoft has no say on what the OEMs pre-install on a PC. Where as Apple is it's own OEM and thus controls the bloatware. I'm still waiting for the true comparison of how many Apple PC's are bought compared to Dell, gateway, etc...

And please note that while Apple does things well, they are really no more original than Microsoft. What "New" never before-seen technology have they invented? PMPs were available long before the Ipod. Tablet PC's with touchscreens have been available for years and Apple is just releasing one. Guess that makes them a copycat. Smartphones, Laptops, All-in-Ones, Touchscreen Displays.... Apple did well on their own version, but did they invent them?

Oh and as for the free stuff, Apple is just as guilty when their stores opened. It's called Marketing and is a side-effect of Capitalism. If you think its wrong, I think there are a few Communist countries you can move too. There they can tell you what to buy, how much it will cost and where to buy it.
by slapppy October 30, 2009 5:08 PM PDT
Pathetic that MS has to draw a crowd by giving away concert tickets.... Can't attract a crowd based on their product offerings. Tells you that people know that MS just copy not innovate.
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by shellcodes_coder October 30, 2009 7:51 PM PDT
went to the 1st Microsoft store, it was great :)
Reply to this comment
by stickfu November 2, 2009 4:22 AM PST
Liar

there are no Microsoft stores outside of the US
by thered19 October 30, 2009 8:39 PM PDT
It seems like my local apple store is packed every time that I go there, and I don't think that they need to give away concert tickets to get people to go. Kind of a sad thing to give away for a store that specializes in technology. I think the fact that the tickets were so irrelevant to the store itself made this seem like a joke.
Reply to this comment
by JustinBeaird October 30, 2009 9:08 PM PDT
I want to go to a Microsoft store and then ask if they have any laptops with ubuntu :)
Reply to this comment
by myles taylor October 30, 2009 10:43 PM PDT
I'm curious as to how many people would have been there without the celebrity.

I still don't get the appeal over a Microsoft store vs Best Buy or some resellers. Microsoft is stabbing all the people who have been outlets for their products in the back.
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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