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October 19, 2009 5:41 PM PDT

Barnes & Noble's 'Nook' said to cost $259

by Ina Fried
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NEW YORK--Barnes & Noble's forthcoming electronic book reader will be called the Nook and sell for $259, according a report in The Wall Street Journal.

The Journal, citing a forthcoming ad for the product, also says the device will feature the ability to lend electronic books to others as well as a widely reported dual-screen display that features an electronic ink display and a smaller color touch screen.

The bookseller is expected to unveil the device at an event here on Tuesday. Leaked photos of the device cropped up last week. Also, as I noted earlier on Monday, Barnes & Noble has received FCC approval to start selling an electronic book reader.

The field, long dominated by Amazon's Kindle, is quickly becoming more crowded. In addition to a new crop of devices from Sony, a host of others have either announced products or plans for products that combine an e-ink display and wireless connection.

Plastic Logic said on Monday that its larger-screen Que device will be out early next year, while start-up Spring Design announced plans for a device that sounds a whole lot like the Nook, though a spokeswoman told CNET News that the company was not involved with Barnes & Noble's device.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by Mainframe October 19, 2009 6:35 PM PDT
will this reader be worldwide?
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by calixtoes October 19, 2009 7:40 PM PDT
I still doubt those gadget will become mainstream. Let's see
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by celticbrewer October 20, 2009 9:01 AM PDT
Agreed. It seems fine for people who like books but are afraid of computers. But with all the laptops, netbooks, tablets, and smartphones out there, why would you want a device dedicated to ebooks *at that price* when you could get something that does so much more? For $260, I'd just get a netbook and be able to read the books PLUS surf the net and do tons of other things.
by svgtom October 20, 2009 10:18 AM PDT
@celticbrewer

Well, I have a Kindle and I like books. I've also been using computers since 1982 so I'm certainly not afraid of them. There are people like me however who only want and need a dedicated book reader. My reading time is limited to my daily commute. That's the time I've set aside for reading and for nothing else. I currently have no use for a netbook, tablet, or smartphone. I get all the computer time I need at home and at work.
by shitstack October 20, 2009 10:42 AM PDT
The difference between e-readers other devices (notebooks, smart phones, etc) are the screens. The screens use a new technology that limits the refresh rate and thus saves battery power. The technology tells the pixel to turn on or off depending on the data, and then stays that way until the data is changed. This is also why they are only monotone, similar to black and white, but really just black.

I agree, though that the price is way too high right now. I think if they really wanted to put them into the hands of readers, they would offer the device with book credits. So, you pay $200 but you get $200 in book credits to off set the cost.

But, I do think they have a future. The main reason is the publishers see a lower cost in making e-books. No printing, distributing and returns of books. All of this could cut the cost of a book by $2 to $3 dollars, not that the savings will be passed along to consumers, but the profit margin would be higher.

At the end of the day, consumers will need to decide on how many different gadgets they need. We have already seen mp3 players and low-end digital cameras loose their worth because more and more phones are doing that job. Will the same happen with e-readers and tablets? Maybe. However, there might be enough consumers for each standalone market.
by slecalvez October 19, 2009 8:52 PM PDT
I agree, I think these e-readers, including Amazon's Kindle is still a very adopter thing. i love them, and love the idea, but it will take at least 2 more years to become mainstream... at least.
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by rolodexter October 20, 2009 3:27 AM PDT
Kindle, especially since the international support, has a good chance. I myself am jumping in. Just bought the International Kindle.
by john94857 October 19, 2009 10:50 PM PDT
Where can we get more info about the format and DRM aspect of B&N's ebook? That is a critical part of the consideration.

After all, the reason I hesitate to get a Kindle is due to the closed eco-system of the Kindle system, which makes Amazon the gatekeeper in that case. I hope that is not the case with B&N's ebook.

The irony is that Amazon does have an awesome MP3 store that is DRM-free with a large selection and often good prices. Yet that is a completely open format, which is preferrable.

On the note about Amazon, I recently came across an interesting table that details the discounts on Amazon.

It is at http://www.uberi.com

Maybe someone will find it useful too. While you are there, I would suggest checking out the "Amazon Filler Item" among other things there when you get a chance. It's quite amusing.
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by VoiceOfLogic October 20, 2009 3:21 AM PDT
These things are nothing but a waste of time. Hack toys for teens.
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by lissathecocoa November 13, 2009 7:02 PM PST
An electronic device that allows you to store thousands of books on it and carry a virtual library with you wherever you are is a 'waste of time'?
by Ciantar October 20, 2009 4:52 AM PDT
Sorry, I don't think so, this thing is huge. Most other current book readers using similar tech are very light and smaller. The light is a very nice touch, but can't see the point in 3G or a second display.
Everyone has a PC or Mac to connect an e-book device. I already have a Cybook which supports various standards in particular Mobi Pocket, as I have been using a Palm top as a book reader for over 10 years using this format. I also have a Nokia N810, which is a Wifi tablet, this also makes for a good e-book reader. Paid £180 for my cybook and only £128 for my N810. Cybook battery lasts for a very very long time and is what I always use in good light. Even though cybook can read pdf, I tend to convert everything I read to mobi first.
Regards
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by Ciantar October 20, 2009 5:11 AM PDT
Not all books are DRM, look at the gutenberg project, ok these are older books, but that does not make them not worth reading. Once you have a book reader, these are all free. H G Wells, Charles Dickens.
Hans Christine Anderson etc etc. There really is something special about reading these older books, I read Bram Stoker 's Dracular several times. Now going through Jules Verne and all free.
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by cdwilliams1 October 20, 2009 7:02 AM PDT
Looks kind of neat, TERRIBLE name though...
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by lindavs October 20, 2009 9:59 AM PDT
Very smart move of B&N! What blows my mind is that there is no info on the B&N website at all about the upcoming launch of this product. I am sure the international shopper would want this device as well, given the rush for the KIndle. B&N does not ship outside the US, luckily through sites like http://www.USUnlocked.com you can still get your hands on it.
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by dougbugl October 20, 2009 1:51 PM PDT
and with an interesting twist of adding a QVGA color screen to it running a full SmartDevice OS as in Android. It turns the ebook reader into a very nice SmartDevice and because the QVGA screen turns off quickly when in ebook reading mode, the battery life should still be quite good.

The next device will be, IMO, a device using PixelQ's indoor/outdoor screen technology so that one screen does the job currently needing two screens. FYI, PixelQ is the one who made the full sun readable display for the OLPC XO device which also runs in full color mode too. I picture an Android based ebook reader where you swipe sideways and it goes into low power ebook monochrome mode with swipes up and down change pages. Another swipe sideways goes back to full color mode netbook mode.
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by lissathecocoa November 13, 2009 7:07 PM PST
I don't know - I love books AND I love computers, and I am certainly not afraid of them. But I really want an electronic reader. I don't want to pull out my laptop or a netbook every time I want to read a book - I want to hold the device like a book, but have the option to read whatever I want at my fingertips right there. Plus I won't need the storage space for all the books in my tiny NYC apartment. But then again I also love gadgets, and laying down $260 for an electronic reader seems great to me, not a deterrent. I don't see these devices going any lower than about $150 in the near future though. Maybe if they come out with a low-end version with very limited capabilities (no wireless, just download the books on your computer and transfer)?
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During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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