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October 20, 2009 4:00 AM PDT

Windows' new saleswoman talks '7'

by Ina Fried
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In some senses, Tami Reller has one of the toughest jobs in technology. She is tasked with selling Windows 7 in the wake of Windows Vista and amid a relentless assault from Cupertino in which the PC is depicted as slow, virus-ridden, and buggy.

Tami Reller

(Credit: Microsoft)

In another sense, though, her job is getting a lot easier. After three years of trying to muddle through Vista, Microsoft is ready to release Windows 7--a product that, by most accounts, is much better than its predecessor.

A lot has changed since the launch of Vista, including nearly all of the faces at the top of the organizational chart inside of the Windows unit.

The most notable change is the ascension of Steven Sinofsky, who shifted from heading Office development to spearhead Windows 7. He now runs the entire Windows division. More recently, though, Reller was tapped to lead Windows marketing.

In an interview late last week, Reller shared her thoughts on the launch of Windows 7 and fielded some questions about how Microsoft is handling some thorny launch issues, such as the fact that Windows 7 is a less-than-simple upgrade from Windows XP.

Below is an edited transcript of our interview.

Q: The Windows 7 launch is coming up on the 22nd. What do you guys have in store?
Reller: I would first start by saying that the market is ready. I mean, the market is ready for us to launch Windows 7, and we are ready to bring it to market. And I think the "we" includes not only all of us here across the company, but also our OEM partners (original equipment manufacturers) with which we've been working so closely, the retailers, both e-tailers and traditional retailers, which are ready to take this to market. So we are ready for October 22.

How has the relationship with computer makers evolved versus where it was with Vista?
Reller: The relationship, and how we've together engaged and brought Windows 7 to market, has changed. And it's changed in an incredibly productive and positive way. In fact, just yesterday, we had time with the Dell leadership team, and I think it's a very good example of just how, from the very start of the process, we had deep technical engagement, and we had deep business-planning engagement, setting collective goals and just being clear on what each other's priorities were.

We've seen a bunch of computer makers announce Windows 7 models. Are there more rabbits that will be pulled out of the hat, or have we seen the most exciting PCs we're going to see at launch?
Reller: You'll see a few more new PCs, for sure, in all categories, whether they're gaming machines, new notebooks, or new Netbooks.

What do you see as the key feature or selling point of Windows 7?
Reller: It's fascinating. Many of us have gotten into the habit of asking, "Hey, what's your favorite Windows 7 feature?" It's a good way to engage. The good news is, because we have 8 million enthusiasts, there's a good amount of people to ask. And everyone does have an opinion.

You've got the road warrior workers, which make up a good part of the enthusiast crowd. For them, wireless is big. For the power productivity worker, Snap is huge. (Snap is a feature that lets a user manage windows by dragging an open window to one corner. It then "snaps" to fill half the screen.) There are two features that are completely common, and that is just faster (booting) and faster resume (from sleep). It's like, hey, my PC is available when I need it. The second is just the clean (user interface).

And did you have one of the Windows 7 house parties?
Reller: Mine is happening after October 22nd, just based on when I can fit it in. But I'm attending some as well.

Just as an anecdote, I often have roundtables with about a dozen or so people across my team, and I've done this for a long time. And I had one the other day, and it was most of my finance folks, who aren't always the most outgoing group. That's not always what they're known for. It was fascinating, because instead of talking about this finance process or this number, all they wanted to do was talk about their launch parties.

What was the cleverest thing that one of them did?
Reller: OK, so this was my finance team. One built (a launch party) into sort of a fantasy football theme. That was creative. The other was sort of building a montage from a vacation that a bunch of them had taken together.

Shifting gears a bit, how does Microsoft plan to advertise Windows 7? What's the pitch? With Vista, it was The Wow Starts Now. How do you advertise Windows 7?
Reller: One is, letting the product speak for itself, and letting the customers do the talking, and building a community around all of that. And you'll see that common (theme) in our marketing holistically--you know, advertising being a piece of that.

Should we expect to hear more from Kylie, or probably hearing from other voices post-launch?
Reller: Kylie has been great. I mean, she's been a fabulous spokesperson that a lot of people resonate with. There will be more. There will be more voices.

Any celebrity Windows 7 endorsers beyond, I guess, The Family Guy?
Reller: It really is about our sort of real customers. I mean, that's how you should think about our focus. It does seem like this launch is a little more low-key than past--particularly Windows--launches...With Vista, there were acrobats on a billboard. There have been other stunts for other things.
Reller: I think there (are) two reasons. One is that we're living in a different world today. I mean, communication flow is much more instantaneous, and so we've really tried to think about how we communicate through the whole life cycle of Windows 7.

The second thing is, from the way that we plan the product to the way that we market to the product, to the way we sell the product, to the way we engage with our partners, it's been collaborative. It has been letting the product speak for itself. And we'll stay true to that on October 22, and we'll stay true to that post-October 22, which just results in sort of (fewer) acrobats and more customers.

How much attention are you personally giving to Netbooks, given that they've commanded so much of the market and account for so much of the growth in the market?
Reller: It's been a very interesting scenario to watch. What we've seen is that customers are thinking about how to use PCs in new ways, which I think has inspired a lot of creativity among all of us...I think that Netbooks have a purpose, and Netbooks have some limitations. I think that the screen size and the keyboard size are intriguing, but they may have less long-term use than I think some people initially think about.

That sounds like a nice way of saying what Michael Dell said more bluntly a few days ago--that basically, they're fun for the first 72 hours, and then people wish they had a PC. That does seem to be an issue, given that people are ascribing the experience they have with that Netbook to Windows.
Reller: I think that there are two important points. One is that Windows 7 will run brilliantly on a Netbook. No. 2, there are a lot of thin, high-value notebooks coming to market that will give people long battery life and performance, and be light. And so there will be a whole new class of notebooks, which will fill many of the demands that customers were looking for in the initial Netbooks.

After the launch on October 22, are we going to see Windows Vista anywhere other than sort of on the clearance rack?
Reller: I'll answer where I started, which is, the demand for Windows 7 is high, very high. We will see customers both upgrading and gravitating toward new PCs with Windows 7, no doubt.

You're relatively new to the Windows team. What lessons do you take away from Windows Vista? I've talked to a lot of the folks that have been in Windows a long time, and they've sort of shared what they've learned from the Vista "challenges."
Reller: I talked about the ecosystem a lot, and for a good reason. And I think that is such an important lens for us always to keep, as we plan a product release and as we take a product release to market: Our ecosystem needs to be involved from the start, and the readiness of our ecosystem, when we launch a product, is a huge priority. And we are ready. I mean, the ecosystem is ready, applications are compatible, devices are compatible, our OEMs are ready to sell...but machines that light up on Windows 7. So, that's a big, important front and center lesson.

The second thing I would say is that there's a convergence between what consumers use at home, what users use at home, and how they think about that deployment in their business, regardless of the business size. And so generally, end-user acceptance and enthusiasm for a product matter. And that's why we've put so much emphasis on the last year, in making sure that we had strong, strong engagement from users broadly across many demographics.

Do you think the fact that Vista wasn't terribly popular among consumers hurt it, in terms of what we've seen as its relatively low enterprise adoption, and conversely, that if Windows 7 gains enthusiasm among consumers, we might see businesses move to it more quickly?
Reller: Yes. We are confident that Windows 7 deployment in the enterprise will be helped by end-user enthusiasm for Windows 7 at home and at work. There's an absolute correlation.

Microsoft is opening two retail stores this month. What role do you think those stores are going to play in the launch of Windows 7 through the holidays?
Reller: It will showcase the strength of the ecosystem together with Windows 7, and it will allow this connection with customers, and we'll learn together with the partners.

Apple has said it sees Windows 7 as a chance to attack Microsoft and even gain share. I'm curious how you see things.
Reller: We think that the market is ready and very, very interested in Windows 7. And we are quite confident. The range of PC choice, the clean new user interface, and great media functionality make Windows 7 even more appealing to a wider range of customers. It's a great time to be a PC.

It seems as if the softest part, if you will, is the case for those on Windows XP. The fact is that, for most of those who want to move, it basically means getting a new computer. When I've talked with folks, the sense they get is, any time you get someone to buy a new computer, it's a chance to get them to switch platforms. I'm curious how you are thinking about what do you do for those XP users.
Reller: Our XP customers have great options. They will have the widest array of new PC choices at just about every price point and with whatever types of functionality they're looking for. So, (it's) sort of the best time ever for Windows XP customers to think about whether a new PC is the right answer for them. Frankly, part of October 22 is going to be all about some screaming deals, which will I think really resonate well with that audience.

And then for some XP customers, an upgrade is the right answer. And we have been laser-focused on making sure that experience, for them, is one where we provide them the tools and the answers and the capabilities in our channel to make that a good experience. They've got choice.

I'd be remiss if I didn't bring this up: One of the loudest pieces of feedback that I tend to get is from Vista Ultimate customers wondering, hey, with Vista Ultimate, we were promised sort of the best experience--all these extras we didn't get. And then you had limited-time offers on Home Premium and Pro, but there really wasn't any way for Vista Ultimate customers to stay at the same version on Windows 7.
Reller: A couple of things: One is that obviously, some of the launch party kits did reach a number of our enthusiasts and some of our strongest enthusiasts, who would have been Ultimate users. A number of our Ultimate customers did take advantage of the Pro offer. There will be some interesting deals from OEMs and through our retailers to come. So it's definitely our goal to make sure that our Ultimate, enthusiast customers find a great path to Windows 7.

What can people expect on the 22nd at retailers?
Reller: Two things. One is, they can expect retailers to be ready. They have the training, and they are well-equipped. It will be obvious that Windows 7 is here, so they can expect retailers to be ready. And the most important thing they can expect are great, great deals. This is where we've put a lot of coordination effort, to make sure that customers more than ever get some great, great value, starting on October 22 and continuing.

Do you know if any stores are planning to be open at midnight?
Reller: There are (stores planning to be open then).

I know when Vista launched, Bill Gates went on "The Daily Show." Any plans for any late-night TV appearances?
Reller: You'll certainly see a lot of coverage from us that day, but no commitments on the exact venue.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

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by t8 October 20, 2009 4:32 AM PDT
Sorry but Windows is so yesterday.

People generally care more about the Web and the only client many are interested in is the browser.

Tell me again why we need 10 million lines of code to run a lame calculator and a program called Paint?

Just give me a browser and the Web and I can do anything. I can play Quakelive do all my office productivity on Google Docs and for the few things I cannot do, I have a trusty Windows XP box that runs Photoshop and Dreamweaver.

Buying a Windows 7 box is a waste. I would only consider it if my XP box broke down. But as it is now, it will run the best browsers for many years to come.
Reply to this comment
by 02cfranklin October 20, 2009 5:08 AM PDT
Try Windows 7 before you knock it. It runs more smoothly than XP, it runs fast even on low end PC's (with Aero turned off).
by Mr. Dee October 20, 2009 5:26 AM PDT
We are not interested.
by Super2online October 20, 2009 5:54 AM PDT
@t8 - You shouldn't upgrade. You should stay right where you are. You don't need Windows 7. You need Windows XP. There is no future for you with Windows 7, it's capabilities are not needed on your computers. Stay true to what you are - a yesterdays man with Windows XP.
by ducttape36 October 20, 2009 5:57 AM PDT
if youre not interested then why'd you read an article on it?
by Random_Walk October 20, 2009 6:38 AM PDT
Well to be fair t8, the new version of paint finally got cropping in it, and Windows 7 has Mahjongg now (about ten years after it got introduced in Linux)... :)

==

"(with Aero turned off)"

...and yet on that same PC I can run XOrg/Compiz with full eye-candy. Go figure. ;)

==

On the plus side, it seems that Microsoft hired the executive equivalent of a booth babe. Cool.
by tektaktyks October 20, 2009 7:27 AM PDT
who would use paint or play mahjong?
by Renegade Knight October 20, 2009 7:35 AM PDT
Your needs are as modest as a monk. You would enjoy the browser built into your future TV.
by Vegaman_Dan October 20, 2009 8:10 AM PDT
@t8:

It would appear that your needs are quite modest indeed. If you wish, I would recommend not using a computer at all, and instead visiting your local library to use their systems. If you need to run Photoshop and such, then you are certainly welcome to use a PC, Mac, or Linux system of your choice, but I do wonder if you even need to bother.

AOL may be the perfect dialup ISP of choice for you. A 300 baud modem would be suitable as well.
by WinNoMo October 20, 2009 8:41 AM PDT
The Apple online store is down. New product announcements today. Give users looking to buy a new computer (Cause it's too hard to upgrade from XP to Win7) another choice. Competition is good for us. It's also a really really great time to be an AAPL shareholder!
by darkebinary October 20, 2009 9:38 AM PDT
"Sorry but Windows is so yesterday." < This is where I stopped reading your comment. I didn't know it was fashion show.
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by DownUnderOz October 20, 2009 4:48 AM PDT
Oh Dear Mr Ina Fried - "...amid a relentless assault from Cupertino in which the PC is depicted as slow, virus-ridden, and buggy". run that over us again?

Apples on a "...global basis, they have 3.8 percent market share in PCs.." [1]

WHAT! Thats the threat?

After all these years, Cupertino 3.8% = FAIL

A 3.8% toothless snow leper.

And after the SL endless bugs and the fact that the iPod market is in a 3 year dive [2]... sorry Mr Ina Fried but your apple fanboy beatup is a YAWN! Time to look deep apple the iphone is next.

[1]. http://www.reuters.com/article/ousivMolt/idUSTRE59I5EX20091020?pageNumber=2&virtualBrandChannel=11618
[2]. http://en.wikipedia.org/wiki/File:Ipod_sales_per_quarter.svg
Reply to this comment
by ckh1272 October 20, 2009 5:08 AM PDT
A 3 year dive??

Let's see:
2007---51.6 million iPods
2008---54.8 million iPods
2009---54.1 million iPods

So a 700k drop in ONE year is a 3 year "dive"? Might want to check your math again. Oh, and I guess the record quarter on Mac sales doesn't count, huh (17% increase for the year compared to around 2% for the rest)?? Your bias is clearly showing. Let us know when you have achieved some objectivity in life.
by stickfu October 20, 2009 5:27 AM PDT
No stock eh?


Shame
by rwm72 October 20, 2009 5:30 AM PDT
Bringing up market percentage is no way to gauge whether a company or product is a FAIL. Perhaps you should read Business Week or check their website to see how far off the mark you are. Apple is dominating the articles and is seen as the tech bellweather, not MS.
Apple is all about designing and building the best products they can imagine, that both inspire and engage users. In turn this pushes innovation and competitors strive to keep up, often through imitation, because they know they cannot leapfrog the pacesetter. This is the same vision and business model that companies like BMW, Audi and Ferrari have in the automotive world. None of these companies will challenge the likes of General Motors, Toyota or Ford for overall market share, but their goal is to build the best possible car they can that leads the way in an incredibly competitive industry and points the way forward into the future.
Pacesetters have rarely dominated market share (Apple II is the only one I can think of in PCs) but their leadership inspires the whole market and industry. The IBM PC was born from a desire to emulate the success of the Apple II way back in 1981.
I think Ina's point is valid, and has nothing to do with market share. Since the start of the 21st century Mac's OSX has seemed light years ahead of Windows. The relentless assault Ina speaks of is Apple not resting on their laurels and continuing their pursuit of the best OS that can be developed for users. Now, here we are in 2009 and finally Windows seems to have caught up. After 5 years and many billions spent, Vista was an all out attempt to catch up, and it failed. Windows 7 is the new multi-billion dollar assault and it seems that finally MS in on the right track. Welcome to the 21st century. Better late than never.
Never in the field of PC conflict has so much been owed by so many to so few ... the few being the visionaries, workers (and perhaps market share percentage) of Apple. Sorry for the dodgy Winston Churchill reference.
I hope Apple continues to inspire, innovate and drive the market for years to come. Because then everyone benefits, especially MS.
by Rolker October 20, 2009 6:07 AM PDT
rwm72

Portraying Apple as the sole innovator is a bit of an exaggeration. There are other companies that are innovating, and have great products.
Apple read the map correctly, and they knew how to get into different markets. Be it with iTunes, iPod or the iPhone.
But don't forget that in the PC world Apple is more of a premium company. Windows is far from being a failure, and Vista is a good OS. It is much better than XP. Win 7 seems to be even better. But it is a conception problem, and not an OS problem.
I don't know why you claim that OS X is light years ahead of Windows. I think it is just a point of view.
Most of us are going to enjoy Win 7, and are going to get a better OS than XP.
I hope that all the companies continues to inspire, resulting in us the costumers benefiting from it.
by aMUSICsite October 20, 2009 6:27 AM PDT
Have you seen how few cars Ferrari sells!!! They must be a BIG failure!

It's not about how much you sell it's about how much money you make if you are talking about running a successful business. As far as market share goes then yes Apple (or any alternative) has a long way to go.

Then again Hove used to be synonymous with vacuum cleaners and Netscape used to rule the browser market. MS has a strong position but nothing is guaranteed to last forever.

BUT with features like this who could doubt it's going to be huge...

Reller: ... wireless is big. ... Snap is huge. (Snap is a feature that lets a user manage windows by dragging an open window to one corner. It then "snaps" to fill half the screen.) ... faster (booting) and faster resume (from sleep).

And that's be biggest selling points! They are not even saying it's more secure than Vista, which if it's not then I for one am not interested.
by DownUnderOz October 20, 2009 6:37 AM PDT
@ckh1272 - The trend is into its 3rd year starting at 2007 3rd quarter (3Q) returns. The Q1 Christmas data returns gives the impression that the PAtrends are high when in fact value/qty has been in a steady down. Q4 2009 = 3rd year.
by Random_Walk October 20, 2009 6:41 AM PDT
"After all these years, Cupertino 3.8% = FAIL "

Microsoft went from 95% down to 89% over the last 9 years. The diff has to come from somewhere. ;)

...and starting from a statistical zero globally, to 4%? At the same time they raked in enough cash to have more in the bank than their largest competitor? Dunno about you, but that's not exactly what one can call a failure.
by DownUnderOz October 20, 2009 6:57 AM PDT
@Random_Walk

No..MS take is not 89% it is about 92.77% [1]

As of June 2008, the number of personal computers in use worldwide hit one billion, while another billion is expected to be reached by 2014. [2]

92.77% of 1 Billion is a sweet place to be.. I like those odds.

[1]. http://marketshare.hitslink.com/report.aspx?qprid=8
[2]. Gartner Says More than 1 Billion PCs In Use Worldwide and Headed to 2 Billion Units by 2014
by Random_Walk October 20, 2009 7:27 AM PDT
Correct, sort of... Hitslink modified their stats algorithms back in August, which resulted in skewed numbers.

an overall summary can be had here: http://en.wikipedia.org/wiki/Usage_share_of_desktop_operating_systems

Windows ranges from 85% to 93%, depending on the counter.

In either case, you are still ignoring the fact that Apple went from essentially zero in 2000 to where it is today, and that they have amassed quite a bit of bank in the process.

Also, the fact remains - Windows' share is shrinking, no matter how the stats are manipulated. Being on a sinking ship isn't very sweet no matter how slow it sinks. I'm failry sure the passengers of the Andrea Doria (~6 hours) were as eager to leave their ship as the passengers on RMS Titanic (~2.5 hours) were. ;)
by Renegade Knight October 20, 2009 7:37 AM PDT
@rwm72

Market share is a measure of relative success. The Zune is agreat prodcut. If it gains some market share and MS makes a profit it's a success. However compared to the iPod not so much.

Take Mac computers and the Zune angle is exactly the same. Clearly Apple is a success here, but they are not a dominant force in the market (however even their low share makes them a big fish).
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by joetesta70 October 20, 2009 4:49 AM PDT
At least she's easy on the eyes.

$teve Job$ looks like the Crypt Keeper, with those Mom Jeans and the tired black turtleneck, making computers only the top 1/10 of 1% of the world can afford.

Plus he hordes all his cash, while Gates, Dell and others donate to worthy causes and help really change the world and flies to Tennessee to get his liver (I wonder who had to lose out because of that? Why isn't she on a Mac commercial? Hey, I'm a Mac, and I'm a patient from Tennessee who now doesn't have a liver.

Why doesn't $teve Job$ ever make the Forbes list of top U.S. Philanthropists? Because he's a greedy tool. Hey $teve, why not make a laptop kids in Africa can afford? Why not subsidize vaccinations in third world country?

Oh ye, you have RED ipods. LOL.
Reply to this comment
by ckh1272 October 20, 2009 5:01 AM PDT
You just love regurgitating old statements??
by TSkeptic October 20, 2009 5:05 AM PDT
Are you saying that the only charity that counts is that which is done in full view of everyone else?
by stickfu October 20, 2009 5:26 AM PDT
She`s not Microsoft`s CEO.
This is.....

http://www.youtube.com/watch?v=wvsboPUjrGc
by Random_Walk October 20, 2009 6:43 AM PDT
"At least she's easy on the eyes. "

So are booth babes, but if I had to justify a corporate purchase based on one, I'd be facing unemployment in very short order...
by Vegaman_Dan October 20, 2009 8:16 AM PDT
I think you need a new schtick, Joe- this one is broken.
by xcopy October 20, 2009 4:16 PM PDT
@ joetesta70,

Jobs does make computers people can "afford". Just look at the low end 13" mac. Oh wait, I guess that's $1,000 isn't it.

Well what about the mac mini? Oh right, that's $800 without a monitor and keyboard.

OK, I see your point. But someone has to love buying a mac pro for $2500 with 2GB of memory, low-end video card, and substandard hard drive.. Now that's a steal! Well, for apple anyway...
by expatincebu October 20, 2009 5:00 AM PDT
Windows 7! Everything OSX is only not as good and 5 years late. Can't wait to get my copy! It's crackalackin!
Reply to this comment
by Q8GEEK October 20, 2009 5:49 AM PDT
Can you play, lets say, Aion on OSX? No?
When you try to look for a hardware driver, can you find OSX listed as a supported OS? No?

Don't get me wrong, I respect OSX and Windows... But you can't really compare since each got their own uses and advantages.
by Super2online October 20, 2009 5:59 AM PDT
Your comments: null and void of any intelligence should have been saved for all of the Apple enthusiast sites you visit today. It's only there that they can truly be appreciated by like mindless wonders.
by Vegaman_Dan October 20, 2009 8:19 AM PDT
Expatincebu has a good point. Win7 has indeed addressed all the issues Apple brought up as being the superior OS... and moved past that. Apple is now in the mode of catchup. To the public's perception, Apple hasn't released a new OS since OS X first came out years ago. All the releases since then have been fairly indistinguishable by the general public. The public doesn't know all the cat names or which was in which order. Geeks do, of course, but they will buy whatever is handed to them anyways.

Eh- don't think it really matters in the end.
by cary1 October 20, 2009 9:28 AM PDT
OS X! can't even beat Windows XP (and that was released in 2001) and runs only on machines 5 times more expensive.

It's just a Windows wannabe
by dbloyd October 20, 2009 5:13 AM PDT
That Windows 7 girl is cute. She can use my Mac anytime.
Reply to this comment
by Super2online October 20, 2009 6:02 AM PDT
Maybe you missed the part where she exhibits her enthusiasm for what she is using.
by Random_Walk October 20, 2009 6:43 AM PDT
It's okay Super - we're tolerant of perversions, y'know.
by Mr. Dee October 20, 2009 5:25 AM PDT
"assault from Cupertino in which the PC is depicted as slow, virus-ridden, and buggy."

So why are they using the same components that PC uses?
Reply to this comment
by AppleProLeo October 20, 2009 6:48 AM PDT
Because Virus and bugs which result in slowness has nothing to do with the hardware its running on.

Get a clue Dee.
by Mr. Dee October 20, 2009 7:04 AM PDT
You mean like Mac OS 10.6 deleting users personal data and requiring a 468 MB patch to fix it?
by Vegaman_Dan October 20, 2009 8:21 AM PDT
@MrDee:

You bring up an interesting point that I hadn't considered until now. Snow Leopard was promoted to be *smaller* than previous installations by up to a gigabyte of disk space. How large is it now with these updates? I honestly haven't thought to look.
by VS_Dude October 20, 2009 8:41 AM PDT
@Mr. Dee, too funny! True, naturally, but really, really funny too!
by Warhaven October 20, 2009 9:20 AM PDT
@ Vegaman_Dan

The patch replaces files, it's not added to it. It probably increased SL's net size by maybe 20 MB.
by AppleProLeo October 20, 2009 11:05 AM PDT
@Dee - "You mean like Mac OS 10.6 deleting users personal data and requiring a 468 MB patch to fix it?"

Where in my response does it say Mac's have NO bugs - I clearly ONLY state that slowness from virus and bugs have no relation to the hardware it's running on.

Secondly that bug is so rare and has been without success (that I know of) to replicate by website computer reviews. So please do not make it out like it some common occurrence.

I don't even know why you bother, comparing Windows Bugs to Mac Bugs, it would be as dumb as comparing Windows Viruses to Mac Viruses.

You see Dee, you are proving the countable studies that have shown PC users to be generally financially poorer and also intellectually challenged.

'naf-said.
by CiND3R311A October 20, 2009 2:51 PM PDT
@AppleProLeo ....
w0w u just dissed 1billion people with one remark
congrats >_<
by dnscaching October 20, 2009 5:26 AM PDT
Windows 7 may be worth the $29 if you are a college student and qualify for the discount. But doing a new install and paying up to $300 for an operating system just doesn't cut it these days. It will take market share but only because Vista was such a dog, and only because Microsoft will force the PC vendors to bundle it. By the way Windows 7 only seems "fast" if you are coming from Vista and that is only because Vista was an order of magnitude slower than XP.

I chuckle at the inane Apple vs. Microsoft comments by random geeks.
Reply to this comment
by hafenbrack October 20, 2009 6:09 AM PDT
Who has ever paid $300 for an OS? I buy OEm a some place like newegg and have never paid more than $120 or $130 for professional, of any of the Widows OS...
by Super2online October 20, 2009 6:13 AM PDT
Well, since you are commenting in the same forum, it appears you are just as "inane" as those you seek to ridicule. Try upgrading your comments with thoughts that do your community proud, rather than the dribble you thrust upon those that choose something different. You will feel much better about yourself using that approach, and we will have a much easier time giving you respect.
by cary1 October 20, 2009 9:29 AM PDT
$300 for Windows 7! Did you purchase it in Apple Store? They have a habit of jacking up the prices for no reason
by baconstang October 20, 2009 2:49 PM PDT
I'm sure the MS store will have W7 for list plus sales tax.
by October 20, 2009 5:30 AM PDT
Here we go again. Macheads vs WinLovers. Sorry folks, I use both for jobs that they do best. Accept the facts and move on. Even with less than 4% market share, Apple makes hords of cash. Microsoft is not doing bad either with their 96%.

My creed .... get the jobs done (pun intended), whether it's with a Mac or a PC. Then go outside and get some free stuff. Think it's called air.
Reply to this comment
by CarlinJ216 October 20, 2009 5:57 AM PDT
+1... I definitely agree
by Vegaman_Dan October 20, 2009 8:22 AM PDT
You'll never get anywhere in this site by being understanding, knowledgable and open minded.
by Seaspray0 October 20, 2009 10:49 AM PDT
On halloween, they call it candy.
by atomD21 October 25, 2009 1:17 PM PDT
@Original Poster... You would do well to listen to Vegaman_Dan. If you want people to listen, you need to spout off with nonsensical statements like "You see Dee, you are proving the countable studies that have shown PC users to be generally financially poorer and also intellectually challenged." -AppleProLeo. Only then can you truly rise in the ranks. Use both systems... a pox on your logic!
by smithjones October 20, 2009 5:42 AM PDT
heh...., Reller, sure is sitting on the fence with her answers. Could she be any less vague?
Guess Redmond, wanted her to be the fall guy (fall girl) if the introduction of 7 fails or even stays neutral. She quotes these 7 house parties..., while maintaing that nothing special is set up for the release. Who has software parties, and if so, do they all gather around the screen, and ooooh and ahhhh? You know at some point, some one brings up the porn to the screen...., awkward!

@ DownUnderOz

Really? Geeezz, do some research before you post.
Apparently you do not take the time to look at actual up to date numbers, because if you had, you would have been aware that Apple is posting a uptick of 17% of mac sales as of yesterday, and has increased it's share margin to around 9%.

@ joetesta70

Man you have some hate and inferiority issues Huh? " We have a med for that "
Bet your real popular with your friends? Maybe a Win 7 party is just the thing for you?
Of course, you need friends to have one..., or you could have one by yourself, posting rubbish on sites with comments, with the updated OS 7.

" Oh ye, you have RED ipods. LOL."

Apparently you don't care ( or clueless) about what the (Red) products represent.
Apparently the global fight for aids and TB is inconsequential to you.
Go to your community college and learn something about the society we live in. Trust me... it will benefit you.
Reply to this comment
by DownUnderOz October 20, 2009 6:46 AM PDT
@ smithjones - Yep folks, that 17% came from ONLY 3.1 million Mac sales... Oh Dear...3.1M :(

"Lies, damned lies, and statistics"
by smithjones October 20, 2009 9:50 AM PDT
@ DownUnderOz

lol, one of those fox conspiracy birthers huh?
Maybe you might want to call the SEC, on those lies and numbers, because here in the states, at least now, you can't cook the books or overstate your numbers. Apparently, that is what your stating?

"Lies, damned lies, and statistics"

Really?
That's the best you could come up with? heh...
by DrtyDogg October 21, 2009 11:09 AM PDT
Actually I think he was referring to the marketing statistics you where quoting from Apple. The fact that the 17% growth isn't that much when you are only dealing with 3.1M computers, that means selling 512,000 more computers worldwide. While HP only grew by 9% that is a lot more when you consider that means selling 1,450,000 more computers than last year, that's nearly triple Apple's growth. Acer is really impressive with it's 23% growth equalling 2,871,000 more computers sold this year than last.

The whole quote from Mark Twain is "There are three kinds of lies: lies, damned lies, and statistics." The relevance is that with enough time and knowledge you can quote a statistic to say about anything you want it to say.
by ppgreat October 20, 2009 5:46 AM PDT
Microsoft needs to get on message. They refer to Apple as a "threat" one day and a "rounding error" the next.
Reply to this comment
by heygeo October 20, 2009 9:12 AM PDT
MSFT doesnt see Apple as a threat.. they see Google and VMWare as their true threats... Apple is toy company to them... and everytime a mac gets sold guess what.. thats another platform a windows OS can go on... Apple cant say the same.
by ywkhgqo October 20, 2009 2:03 PM PDT
@heygeo

i've never ever though of a mac that way. That's awesome
by robchad67 October 20, 2009 6:07 AM PDT
Why is no one catching what she said? The market is s ready for win7. Why is that? Is XP not working ? Vista just came out it should have a long shelf life. Unless MS is admitting failure. why is the market so ready=last venture was garbage.
Reply to this comment
by ririarte1 October 20, 2009 6:35 AM PDT
I'm assuming that you read the article that you're commenting on, because yes, it means Microsoft is admitting failiure and it's ensuring that XP has a proper successor.
by Renegade Knight October 20, 2009 7:41 AM PDT
XP is the first of the modern OS's but it's not as capable as Vista, 7, and the Leopard family. I've been happily plugging away on an old laptop when some resent software needs (ironic in that it's emulating older operating systems than XP) showed me that I could do that job better on any current OS than trying to get it done on XP.

XP is at it's end of days but for legacy applications. If that's all you need, save the money and stick with it. If you find that your ablity to get the job done is limited. Time to upgrade.
by Vegaman_Dan October 20, 2009 8:25 AM PDT
Enterprise markets update assets typically in three year cycles. It is at that time that they start rolling out a new OS into an environment. Consumers do it a bit slower at five years. When you look at those numbers, you can see that the market is indeed ready for a new product.

Does this mean the prior product was inferior? No... every product gets updated. Cars do every year or there would be no point in releasing new models- we'd all be driving Model T's.
by curious_trout October 20, 2009 6:29 AM PDT
Seems that the Windows crowd is a bit frustrated based on the comments. They probably are not so happy that MS' stock has been stagnant for, what, 5 years now. Look at Apple's stock. If nothing else, their numbers show what investors think of Apple. And based on Apple's latest earnings report, they're not disappointing their investors or their customers. And they pulled this off during a bad recession! Not bad for a company that was written off as dead by Michael Dell: "I'd shut it [Apple] down and give the money back to the shareholders." Apple went from an insignificant share of the PC market to 9.8% in the US. Still, the Windows crowd takes comfort in the 3-4% world-wide figure.

I watched a recent interview with Ballmer. When he was asked about Apple and Google, he was his purple-headed arrogant self. He pooh-poohed both of those companies, like they were irrelevant competitors. Never mind that MS is trying to imitate (ie. follow) those very competitors with some of their lame products. They even try to open their own stores after watching Apple's success with similar stores.

Aside from the Windows fanatics the world doesn't view MS as they used to. It's a lumbering beast that snaps at its nimble competition as they pass it by. If Ballmer's attitude is a reflection of how people are and feel at MS, then they are headed for irrelevance sooner than I expected before. Someone already commented that they can do most things in their browsers. Exactly right. Both at home and at work, I spend 80-90% of my time using a browser. And I certainly don't use IE.

I'm not the only person who has doubts about MS. There's a recent article in The New York Times that's worth reading: "Forecast for Microsoft: Partly Cloudy" (not by Pogue).

Add all the bad publicity that MS has been getting with their recent screw-ups and you can predict their credibility waning. The launch of Windows 7 had better go well for them. (So far I've heard mostly positive comments about their new OS.)

And to lighten up the mood, here's an article by a Windows user:
http://www.guardian.co.uk/commentisfree/2009/sep/28/charlie-brooker-microsoft-mac-windows
Reply to this comment
by curious_trout October 20, 2009 7:31 AM PDT
Ballmer: Sidekick outage 'not good'
http://www.networkworld.com/news/2009/101909-microsoft-balmer-sidekick.html?source=NWWNLE_nlt_daily_am_2009-10-20

The one thing I like about Ballmer is that he's been admitting mistakes. Without admitting mistakes, one cannot fix problems.
by Vegaman_Dan October 20, 2009 8:28 AM PDT
Could also be that in this troubling economic downturn that the stock has held stable during that time when sales were down in the business market, PC hardware sales tanked and the market overall went down- yet MSFT stayed the course. That sort of stability is enviable. People don't just throw their money into a loser.

Apple's stock went up during the same time as well, showing that their choice to migrate away from the sinking computer market and focus more on the disposable consumer electronics goods market (iPod/iPhone) was brilliant and was excellent timing for them.
by cbscowards October 20, 2009 9:13 AM PDT
The web developers of the world thank you for not using IE.
by Stormspace October 20, 2009 6:52 AM PDT
I'm sorry Ina, this article was completely useless. Just a bunch of marketing speak that didn't answer your questions. All I got out of it was that MS doesn't want to talk about Vista, how hard it's going to be for XP users to upgrade, and how this new POS will run on older hardware. She was also downplaying netbooks, which suggests to me that Windows 7 for netbooks is either going to be crippled crap, or run so poorly people will want to use something else.
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by Magicland October 20, 2009 7:30 AM PDT
So what she basically said was that Vista Ultimate users are going to get screwed again by Microsoft. Not only did they get Jobbed by purchasing Vista Ultimate, with a bunch of features that never materialized, but there's going to be no discounted upgrade to Windows 7 ultimate "A number of our Ultimate customers did take advantage of the Pro offer". If I wanted to downgrade from "ultimate" to "professional", I would have just purchased Vista Pro in the first place. Sounds like time for a class action lawsuit, or at least the threat of one, to force Microsoft to offer a discounted upgrade path for Vista Ultimate users. Gotta be a lot cheaper handing out discounted versions of 7 than fighting a lawsuit, one that they're not going to win anyway. I think Windows 7 is great, I've been using it for over half a year, but there's no way in hell I'm going to shell out full price for an "Ultimate" version OR downgrade to a "professional" version. Guess I'll just go with the cracked version of Ultimate, instead of throwing good money after bad...
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by tektaktyks October 20, 2009 7:37 AM PDT
ok let me explain to you why there is no virus for mac in 2 questions

1-would you say that it takes an dumb person to write a virus or you actually have to have some brains?
2-why in the world would a person with brains buy a mac?
Reply to this comment
by curious_trout October 20, 2009 8:36 AM PDT
I guess you'll never understand ...pity.
by jscott418 October 20, 2009 7:39 AM PDT
I think to Apple's credit it has been able to market to user's much better to their advantage as Apple's profits have shown. Does Apple profits mean a better product? Not really because as we know much of Apple's hardware is used in PC computers. After all they are not that much different in terms of hardware.
Microsoft needs to try and create that same kind of eco system for its user base and try and show that upgrading frequently to the latest hardware and software can be important and beneficial. Their must be something about Windows that binds most users to still use it in the world. As much as Apple user's tout how great Mac's are they have been very slow in gaining market share. As much as Apple's closed Eco System has made them profitable. That same closed system has not encouraged third party products to build on it. Microsoft on the other hand still attracts the most developer's and hardware maker's. So its up to all of them to sell Windows 7 and start supporting the popular operating system.
Reply to this comment
by Stormspace October 20, 2009 12:59 PM PDT
Apple *Markets* to neophite computer users who don't have demanding, complex tasks to do with their computers. Sure, some people use them for more complex computing, but *most* users need that Genius at the bar to do any real work on these machines.

Also, Apple uses the uncertainty and diverse nature of windows PC's to scare people into trying their platform. "Which version of Windows do you buy?" asks one commercial while presenting a single choice for the Mac. Nothing really to do with how easy or difficult it is to use, just that the user doesn't have to choose. Want a laptop that doesn't have all the bell and whistles? Apple doesn't offer that one, but you can get several Windows PC's that fit the bill. So in the commercial where PC is strapping on a web cam, it's shown as a negative since the Mac has one already. PC didn't have to pay for that web cam before he was ready for it either, and it's likely a better web cam that the stock one bought on the Mac three years earlier. Apple has learned to use an audience of users that have to justify the expense of these machines to themselves by extolling the virtues of a closed system and the benefits it derives by being obscure.

It would be great if Apple would open up their OS to run on any hardware, but frankly I think Apple is too scared to do this as it would show that MacOS isn't any better than Windows, it's just different.
by shycelticwitch October 21, 2009 7:23 AM PDT
@ Stormspace

I have a ticket back to the real world for you. It's free. You're so far out in left field you'll need a map too.
by abcd9009 October 20, 2009 7:43 AM PDT
I am planning on upgrading (buying a new PC) with Win7. Can anyone please tell me if FF, Photoshop CS4, and Office 2007 are supported on 64 Bit Win7? I don't think I bought a specific 64 Bit versions of Photoshop and Office or do I have to get a specific 64 Bit versions of those apps?

Thanks.
Reply to this comment
by Vegaman_Dan October 20, 2009 8:30 AM PDT
You're fine. Those 32bit apps will work without any problems.

The only real issue would be your video card OEM's driver support, but that's always been a problem, however even they are getting on the 64 bit bandwagon these days so this should be a non-issue.
by Warhaven October 20, 2009 9:29 AM PDT
As Vegaman_Dan said, you're fine. I'm using Office 2007 Ultimate on my Vista Business x64 just fine as well as Adobe CS3 (I think it's the Web one. Has Photoshop, Dreamweaver, Flash, and Illustrator). The only drawback is that if Photoshop is the 32-bit version, you'll only be able to get 4 GB of RAM assigned to it at most -- which -may- be an issue, depending on the size of the image and heavily you lay on the filters.

Hardware drivers are the only real hitch, but I haven't seen any fairly recent (within the last three years) hardware that didn't have Vista x64/Win7 x64 drivers for it. And even if they don't list Win7 x64 specifically, the Vista x64 drivers will most likely work just fine anyway.
by Seaspray0 October 20, 2009 10:14 AM PDT
A 64 bit version of windows will run both 32 and 64 bit applications. This is true for all versions of 64 bit windows... XP, vista, 7, 2003, 2008.
by abcd9009 October 20, 2009 11:01 AM PDT
Thanks everyone for your input. Feel much better now to upgrade from XP to Win7 64 Bit. Buying a new laptop after 7 yrs only because with this one the screen has black spots and when running on battery it doesn't last for over 30 mins but on power it works great except for that 1 inch black spot on the screen. Geek Squad guys said I need to replace the LCD screen and buy a new battery. Thought instead just buy a new laptop with Win7.

Thanks again everyone.
by curious_trout October 20, 2009 2:45 PM PDT
I just saw the following which may help you:

Are you Windows 7 compatible?
http://arstechnica.com/microsoft/news/2009/10/are-you-windows-7-compatible.ars
by AppleSuxLeo October 20, 2009 8:25 AM PDT
She has me sold...I just don`t want Ballmer sweating on me.
Reply to this comment
by brian.lee October 20, 2009 8:37 AM PDT
For most day to day tasks Windows XP is fine.... people who really need Windows 7 are power users... gamers.

You can't tell me that your day to day office experience is going to dramatically improve because of Windows 7 enough to justify upgrading all your office PC's to meet the minimum hardware requirements of Windows 7.

There aren't that many "must have" features in Windows 7 Microsoft just needs to make money so they churn out a new OS every few years.
Reply to this comment
by Seaspray0 October 20, 2009 10:16 AM PDT
The security improvements over XP alone make it worth the upgrade.
by kojacked October 20, 2009 12:38 PM PDT
That doesn't seem to be stopping people from justifying migrations to the Mac...
by ichabodhoot October 20, 2009 8:52 AM PDT
Well, then. After reading Ms. Microsink's little marketing blather...I'm so impressed. Hey, what's happening to specific answers to specific questions rather than gushing along with pre-determined mouthspeak hype. Just another pretty (and well-paid) face?
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