Plastic Logic has given a name--but not a launch date--for its forthcoming e-reader.
The e-book reader, which can display electronic books as well as PDFs, PowerPoint, and other business documents, will be dubbed the Que, the company is announcing this week. Plastic Logic said it will show off the Que at the Consumer Electronics Show in January, at which time it will announce pricing, availability, and other details.
The product was originally slated for launch this year, but the company said in March that it would not arrive until early next year.
As previously detailed, the Que will have both Wi-Fi and a connection to AT&T's wireless network and is about the size of an 8.5-inch-by-11-inch pad of paper.
The big question facing Plastic Logic is how much of its thunder will have been stolen by the time it launches. Since the company first showed its prototype last year, Amazon has updated the Kindle and introduced a larger-screen Kindle DX, while Sony has also enhanced its product line.
"We're not worried about that at all and I think the main reason is that our reader is so different," Plastic Logic CEO Richard Archuleta said in an interview. "We haven't seen anybody even come close to what we're doing with our product."
Archuleta noted that the Que has a bigger screen that the Kindle DX and also has a user interface that lets users easily jump around within a document and among multiple documents.
In addition to Barnes & Noble, Plastic Logic also has content partnerships with USA Today, the Financial Times, Zinio, LibreDigital, and Ingram Digital.