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October 18, 2009 9:01 PM PDT

Plastic Logic hopes there is a Que for e-books

by Ina Fried
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Plastic Logic has given a name--but not a launch date--for its forthcoming e-reader.

The e-book reader, which can display electronic books as well as PDFs, PowerPoint, and other business documents, will be dubbed the Que, the company is announcing this week. Plastic Logic said it will show off the Que at the Consumer Electronics Show in January, at which time it will announce pricing, availability, and other details.

Plastic Logic plans to show off the Que at CES in January, at which time it will announce pricing, availability, and other details.

Plastic Logic plans to show off the Que at CES in January, at which time it will announce pricing, availability, and other details.

(Credit: PlasticLogic)

The product was originally slated for launch this year, but the company said in March that it would not arrive until early next year.

As previously detailed, the Que will have both Wi-Fi and a connection to AT&T's wireless network and is about the size of an 8.5-inch-by-11-inch pad of paper.

The big question facing Plastic Logic is how much of its thunder will have been stolen by the time it launches. Since the company first showed its prototype last year, Amazon has updated the Kindle and introduced a larger-screen Kindle DX, while Sony has also enhanced its product line.

"We're not worried about that at all and I think the main reason is that our reader is so different," Plastic Logic CEO Richard Archuleta said in an interview. "We haven't seen anybody even come close to what we're doing with our product."

Archuleta noted that the Que has a bigger screen that the Kindle DX and also has a user interface that lets users easily jump around within a document and among multiple documents.

Barnes & Noble, which powers the Que's bookstore, is widely expected to debut its own e-reader at an event in New York City on Tuesday.

In addition to Barnes & Noble, Plastic Logic also has content partnerships with USA Today, the Financial Times, Zinio, LibreDigital, and Ingram Digital.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by lmasanti October 18, 2009 9:38 PM PDT
As far as I remember, when Apple presented the iPhone in January 2007 it:
- Showed a full working model.
- Specified the price.
- Specified the delivery date.
...and they did not say anything about the product before that day.

Que is already delayed in its own promises. I hope they get it ready for the presentation.
Reply to this comment
by eristiacatin October 21, 2009 4:33 AM PDT
Thank your for sharing this wonderful story. I find your post very informative.
I am very excited to be a part of this Forum and look forward to bringing Value to it.

http://www.goarticles.com/cgi-bin/showa.cgi?C=1989925
http://www.goarticles.com/cgi-bin/showa.cgi?C=2015750
by cnetread October 19, 2009 12:46 AM PDT
I love my Sonyreader! Won't even consider a Kindle! Been reading ebooks for over 10 years and can't wait to get one of these. PRICE IS EVERYTHING!
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by d4nowar October 19, 2009 1:40 AM PDT
Plastic Logic shows off the what?
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by -fjtorres- October 19, 2009 5:58 AM PDT
Woulda been nice if there were anything meaningful in this report.
I suppose its hard to get an article out of a tweet...
No specs, no price, no date, nothing new about the Plastic Logic "What"?
(Que = What, in spanish).

Appropriate to a product most likely to spawn post-mortems starting with "What were they thinking...?"
Reply to this comment
by Slick1of2 October 19, 2009 10:42 AM PDT
Yeah, why did they name it the Que? Did they realaize that means "what" in other languages? It should just be Q, like in Star Trek.
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by darknessangel1 October 21, 2009 3:01 AM PDT
I was waiting this for 2009 but nothing. So I bought a Sony reader and I'm quite satisfied for reading casual books. However I still want one of these for work for scientific pdfs and powerpoint files. Please plastic logic hurry UP!

GJMS
Reply to this comment
by eristiacatin October 21, 2009 4:32 AM PDT
Thank your for sharing this wonderful story. I find your post very informative.
I am very excited to be a part of this Forum and look forward to bringing Value to it.

http://www.goarticles.com/cgi-bin/showa.cgi?C=1989925
http://www.goarticles.com/cgi-bin/showa.cgi?C=2015750
Reply to this comment
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During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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