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October 6, 2009 12:01 AM PDT

Microsoft's Windows phones hit the market

by Ina Fried
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After months of talking about Windows Mobile 6.5, Microsoft is announcing on Tuesday that the first crop of phones to carry the Windows Phone brand are ready to hit the market.

A host of new phones running the new operating system are expected to debut between now and the holidays, with many being announced later on Tuesday. AT&T has already announced two Windows Mobile 6.5-based phones--the Pure and the HTC Tilt 2. In all, Microsoft has said to expect more than 30 phones running the OS by year's end.

(Credit: Microsoft)

With the new operating system, Microsoft hopes to make the case that the devices are not only worthy phones, but also the best option for those who want to take their Windows world with them. The operating system itself features Adobe Flash support, an improved browser, and menus that are easier to navigate with a finger, as opposed to a stylus. Perhaps more interesting are two new services that come along with Windows.

The first, the Windows Marketplace, is Microsoft's answer to the iPhone's App Store. It's somewhat interesting that Windows Mobile has long had more programs than the iPhone--none of which involved approval from Microsoft. But Microsoft has found itself in the position of having to insert itself as middleman to match Apple's approach.

Users will still be able to buy and download applications directly from developers, but Microsoft apparently felt it had to mimic the iPhone's App Store in order to help connect less technically savvy users with the thousands of programs that already exist for its phones.

The second service, My Phone, has been in testing for a while now. Just debuting, though, is a paid "Find My Phone" feature that costs $5 per use (although you pay only when you need the service, unlike Apple's iPhone-finding service, which requires a $99-per-year MobileMe subscription). The service can be used to locate a missing phone, make it ring (even if it is set to vibrate) or even remotely lock or wipe the device.

The big question, though, is if any of these changes are enough to get Microsoft back into serious consideration in a smartphone market that not only includes the iPhone, but also devices running the Android, Palm WebOS, and BlackBerry operating systems.

That challenge--to gain both market share and developer attention--was highlighted by this past weekend's Code Camp held at Silicon Valley's Foothill College. According to one attendee, a session on Windows Mobile 6.5 attracted just six people--three of them from Microsoft--while the iPhone session filled a large lecture hall.

Even some of Microsoft's partners have moved on, with Motorola and Palm among the more high-profile companies to focus their attention on other operating systems.

That said, one recent report suggests it's too soon to count Microsoft out. Market researcher iSuppli projects that Windows Mobile will manage to triple its volume by 2013 and reclaim the No. 2 operating system spot worldwide.

"Windows Mobile is facing a host of challenges, including rising competition from free alternatives like Symbian and Android, the loss of some key licensees, and some shortcomings in its user interface," iSuppli analyst Tina Teng said in a report. "However, Windows Mobile holds some major cards that will allow it to remain a competitive player in the market."

Even after several years of progress that Microsoft executives admit has been too slow, Microsoft still has 15 percent of the market, according to iSuppli. In part, that's because the phones remain an inexpensive and easy-to-support option for many businesses that use Microsoft's e-mail server and management tools.

For its interface tweaks and new services, Windows Mobile 6.5 is an interim update to Windows Mobile, inserted into the product's road map only after a larger overhaul--Windows Mobile 7--got held up in various delays.

Microsoft is now expected to debut that product--as well as Windows Mobile-based successors to the Sidekick family known collectively by the code name Pink--sometime next year.

Teng noted that the lack of support for the kind of capacitive touch screen found on the iPhone is a key drawback for Microsoft's partners.

"This represents a major barrier for smartphone (makers) that would like to produce innovative phones," Teng said. However, she said she expects that to be remedied with Windows Mobile 7.

In the meantime, Microsoft plans to push hard on the marketing front, launching a large ad campaign for Windows Phone that will include some TV spots in addition to print and online advertisements.

The launch of Windows Mobile 6.5 comes both as CTIA wireless show kicks off in San Diego and Microsoft's Robbie Bach hosts a consumer event in New York.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by forever4now October 6, 2009 12:29 AM PDT
Someone should run the Acid3 test on "the improved browser" & post the results. It would be interesting to see if Microsoft is finally starting to ship a browser that conforms to open web standards.

The Acid3 test is here:

http://acid3.acidtests.org/

If you run the Acid3 test, on the iPhone 3GS & the Zune HD, you should see results like these:
iPhone 3GS - 100/100
Zune HD - 5/100
Reply to this comment
by paulej October 6, 2009 1:19 AM PDT
Why does this test always come up? I can create something that results in breaking some browser. Just checking that site with my version of Firefox 3.5, I can see it does not score 100, either. What does?

Nonetheless, your point is valid. IE on Windows Mobile is worse than a bad joke.
by forever4now October 6, 2009 1:37 AM PDT
@ paulej

These are the results you should see, if you run the test on the major desktop browsers:
Chrome 2.0 - 100/100
Safari 4.0 - 100/100
Opera 10 - 100/100
Firefox 3.5.3 - 93/100
IE 8 - 20/100
by ClaBR October 6, 2009 4:49 AM PDT
The Acid3 test is of little value since most websites are build to work with the dominating browsers IE and Firefox. Average user does not care about standards compliance, only that their browser works.
IE can score bad but the vast majority of comercial websites are build to work 100% with it.
by Random_Walk October 6, 2009 6:22 AM PDT
Psst! Firefox is built towards standards compliance. Doesn't always make 100% of it ( Safari and Chrome do because of Webkit).

As websites get more complex and code-heavy, hewing to standards will be the future. IE's programming team is busting its collective butt to reach some semblance of standards compliance, as IE's market share erodes heavily (IE is losing almost a percentage point a month now...)

To succeed in hockey, you don't aim for the puck - you aim for where the puck will be. IE is still aiming for where the puck was.
by WinNoMo October 6, 2009 6:53 AM PDT
I have to hand it to Microsoft. They got their desktop OS and their mobile OS. They may be garbage, but at least they are consistent.
by Seaspray0 October 6, 2009 6:59 AM PDT
@forever4now. Has anyone run the acid3 test on all the webpages on the internet? What's the pass/fail rate. What's the point of having a browser that passes the test if it won't render the web pages the way they are supposed to be seen?
by Magallanes October 6, 2009 7:04 AM PDT
Acid3 test is funny, because it is based in a unused standard.
Let's say:
Safari on Iphone support Flash :Nay.
Windows mobile (iexplorer) support flash :partially YAY.

Nuff said.
by forever4now October 6, 2009 7:20 AM PDT
@ Magallanes
"based in a unused standard"
Are you serious? What a ridiculous comment!

Re. Flash & Acid3, they have nothing to do with each other.

Check out the description for Acid3 in Wikipedia:
http://en.wikipedia.org/wiki/Acid3
by Lennron October 6, 2009 7:44 AM PDT
Here's my impression of how practically every Beyond Binary article goes:
Article: "Here's some news from Microsoft."
Comments from most stupid people on the internet: "M$ SUCKS!!! IT'S RETARTED CRAP FOR RETARDS!!! EVEN THOUGH I DON'T KNOW WHAT I'M TALKING ABOUT, HERE'S SOME BIASED SITES WHERE I GET SOME OF MY STUPIDITY!!! www.windowssucks.com, www.ihatebillgates.com, www.thisisthebestsitetogotoifyoudontknowhowtothinkforyourself.org"
by rapier1 October 6, 2009 8:06 AM PDT
There are standards and then there are standards. If you take a look at the RFCs published by the IETF you might say "Hey look at all these great standards!" Of course, if you actually go into the really real world you'll find that major vendors violate these standards with some regularity (I'm not talking about MS either). The real standard ends up being whatever provides the level of interoperability and functionality the market demands. Right now, tests like ACID are interesting but their actual usefulness is somewhat more dubious.
See more comment replies
by Rolker October 6, 2009 1:18 AM PDT
"It's somewhat interesting that Windows Mobile has long had more programs than the iPhone"

The problem was that it wasn't as straight forward to find an app for Windows mobile. But this means that the new store will have from start a huge amount of apps. I wonder if some of them will come to Zune HD.
One of the advantages that WinM and Andorid have over iPhone OS and WebOS is that these OSes are not restricted to one manufacturer (Palm and Apple). This fact gives them a huge advantage for gaining market share, due to large manufacturer support.
But probably things will drastically change when WinM 7 will come to the market, if it does what Microsoft is promising.
And lets not forget about Nokia. It has a very promising line of new phones and smartphone, and it is still the biggest cellphone company out there. I don't know what are their plans for Symbian, but it is still the most common OS out there in the cellular world.
Reply to this comment
by Random_Walk October 6, 2009 6:28 AM PDT
"The problem was that it wasn't as straight forward to find an app for Windows mobile."

Entirely correct.

"But this means that the new store will have from start a huge amount of apps."

I doubt that, and for one reason: Microsoft has to convince all those developers to host their stuff on that site. This means changing license terms, payments (to Microsoft), re-arranging prices, assigning joint copyrights in some cases... depending on how Microsoft sets it up. Now throw in Verizon's hatred of losing even the slightest semblance of control over what's in their own online store... Not as easy as it seems, and I doubt that a lot of folks will get on board.

Also, consider that 6.5 is a different animal - this means compatibility issues.

"Microsoft will really have to impress us with WinMo7 next year..."

They should have been doing that this year, as in, right now. They're losing their butts in marketshare to everyone but Symbian, and the damage may be too extensive by the time they cough up the next version (assuming no production slippage, breakage, etc).
by Random_Walk October 6, 2009 10:50 AM PDT
Addendum: Apparently the first reviews of Windows 6.5 put it firmly in the "kinda sucks" category: http://www.pcpro.co.uk/reviews/software/352207/windows-mobile-6-5
by empirestatebuddy October 6, 2009 1:25 AM PDT
I just signed a 2-year contract with AT&T for my Blackberry, but I'd consider buying a Windows phone when that expires... assuming that WinMo7 is out by then... and assuming Microsoft finally has a real app store by then. I like the idea of being able to take my Windows desktop with me on my phone; however, that's not necessarily the most important thing either. Microsoft will really have to impress us with WinMo7 next year... sort of how they impressed everyone with the new Zunes.
Reply to this comment
by Steve__S October 6, 2009 9:25 AM PDT
Yeah, or you can buy an iPhone right now and get all of the features you're looking for. I'm not sure why people feel compelled to wait for a Microsoft product in a few years that is available today by someone else. As for the ZuneHD, yes a very nice effort from Microsoft. It looks almost like an iPod touch now. The problem is, it came two years too late and most have already forgotten about it.
by CrashPad63 October 6, 2009 3:30 PM PDT
Steve S Zune HD has surpassed the Ipone Touch, The Iphone in that market is irrelevant.
by gggg sssss October 6, 2009 5:36 PM PDT
@Steve_s you can get outlook on an iPhone? Terminal services? access to your small business server? windows authentication? when did that happen?
by lazycat202 October 6, 2009 6:22 PM PDT
"Yeah, or you can buy an iPhone right now and get all of the features you're looking for"

it's the most stupidest comment I have ever seen. A+ for you!!
by AJ Pants October 6, 2009 4:16 AM PDT
by empirestatebuddy October 6, 2009 1:25 AM PDT

'I just signed a 2-year contract with AT&T for my Blackberry..."

My sincerest condolences.
Reply to this comment
by Maclover1 October 6, 2009 7:03 AM PDT
I love these kind of comments. What is wrong with a Blackberry?

IMHO Blackberry is the best business smartphone there is. Business smartphones are all about phone/email/calendar/contacts and a good keyboard. If you want consumer stuff then go with the iPhone its leaps and bounds ahead of everything else.

Windows Mobile blows, at least 6.1 and lower. Maybe this version is better.
by zephrynn October 6, 2009 7:40 AM PDT
AJ might have meant the contract with AT&T, not the Blackberry itself.
by gggg sssss October 6, 2009 5:38 PM PDT
the RIM tax is the problem. Not only are you paying ATT for each byte of data, you are also paying RIM. Nice for RIM, not so nice for you. If you want to run your own corporate server, you need to pay for BES as well. WIth windows, it just talks to Exchange through your carrier. Period. No wif all you do is play games and text your friends, carry on
by doubtthat October 6, 2009 4:23 AM PDT
I had a Palm Treo with Win Mo and didn't care for it. Win Mo 6.5 or 7.0 will have to be a huge step up to attract me back. I currently have a BB Storm and love it so it is going to be hard for Win Mo to top that.
Reply to this comment
by Earthlin October 6, 2009 5:24 AM PDT
Ina, you forgot to mention that for 99$/year, Apple offers a bunch of services (internet backups of important data, mobileme (equivalent to MS exchange but for individuals), automatic synchronisation of computer-phone-.Mac ....) of which the iPhone finiding service is the least important and just got added without Apple kiking the price of the subscription service, making that service ... what? ... free!
Reply to this comment
by Super2online October 6, 2009 5:39 AM PDT
If it costs money to get it, it's hardly free.
by WinNoMo October 6, 2009 6:57 AM PDT
Yeah, like that free game of freecell on the Windows PC will cost you and cost you and cost you.
by Lennron October 6, 2009 1:08 PM PDT
It always makes me laugh when people try to say that having Windows costs you and costs you and costs you as if Macs are all free after you buy them. My friends that were dumb enough to make the switch to Macs had to replace parts and, in a few cases, the entire computer. All much more often than I ever had to work on my PCs. They got tired of spending thousands of dollars when they could have just been spending a few hundred like me. All but one has made the smart switch back to Windows. One even gave me their old Macbook Pro because he was so sick of it. I get very little use out of it seeing as how it's a useless machine. If I used it more I'd probably be spending a ton of money keeping it running.
by gggg sssss October 6, 2009 5:43 PM PDT
$99 a year is $8 a month.If yourdata plan is $35a month, then this would increase you costs by almost 25%. If ATT raised your rates by that amount you would scream blue murder. Why would you give that amount to Apple?
by hexor October 6, 2009 5:33 AM PDT
Talk about a shot in the dark by iSuppli just to get their name mentioned. Even HTC (which was one of the biggest Windows mo phone manufacturers) has just recently announced that they are switching most if not all of their new phones to Android based. It should also be mentioned that the "$99-per-year" MobileMe subscription (formerly .Mac) consists of considerably more features then simply a iPhone-finding service and is usually found for less than $70/yr.
Reply to this comment
by Super2online October 6, 2009 5:58 AM PDT
HTC just announced that they are launching the HTC Touch, the HTC Tilt 2 Pure, and the HTC Advantage with Windows Mobile 6.5. It appears that HTC still believes in Windows Phone's after all. Try the HTC.com website to get the straight scoop next time.
by YankeePoodle October 6, 2009 8:41 AM PDT
The first prototype of Android is HTC phone, so HTC is not an exclusive partner of WinMo.
by vincentyu2007 October 6, 2009 6:35 AM PDT
Will MS pull a 'Vista' for WinMo 7?
Reply to this comment
by Super2online October 6, 2009 6:48 AM PDT
They are already pulling a Windows 7 with the WinMo 6.5 as far as I'm concerned. The browser works very well (I have had a beta of this running on 6.0 since it was Deepfish from Windows Live Labs) and the user interface is a huge improvement over 6.1. Windows Phones is back in the game well enough to secure their postion until WinMO 7 releases.
by Steve__S October 6, 2009 9:29 AM PDT
@Super2online,

Which position is WinMO securing? 4th place? Bravo!
by Super2online October 6, 2009 5:47 PM PDT
@Steve__S - Microsoft has introduced, or websites have leaked sneak peaks of Windows 7, Zune HD, Project Natal, and the Courier Tablet to the world this year with rave reviews so far. I don't expect WinMo 7 to be any less impressive. When Balmer comes out and says "we messed up with WinMo" you can bet your bottom dollar his aim is very high and his target is very focused on correcting the situation. So the position I'm refering to is the level they has raised the bar too with respect to the outcome of all their recent efforts.

So I hope you were quite amused with your quaint little comment, but smarter minds just laugh at your simple pleasures.
by Steve__S October 13, 2009 1:45 PM PDT
@Super2online - Oh please, spare me the company party line. Companies like Microsoft and Apple have little in common with their approach to things. Apple doesn't demo something that it doesn't deliver. In short, they under promise and over deliver. Microsoft demos vaporware and under delivers. Do you remember the features that were "demoed" with Longhorn but didn't make it into Vista much less Windows 7? Sorry, but I'm not impressed over simple demos (especially ones like courier that are supposedly leaked and may not exist at all), I want to see real products. Companies can only be judged by why they actually produce, not by some fantasy. As for Ballmer getting serious about WinMo, sorry, it's just hard to take Ballmer serious on anything. Everything he's said, especially with regard to the competition has proven to be untrue. He'd do better for the company if he didn't speak at all.

As for your comments about WinMo 6.5 and the claim how the "browser works very well". Clearly, just by saying that, you've lost any credibility that you might have otherwise been offered by default. The browser is the weak link of not only WinMo but of Windows desktop itself. Even the few WinMo users I know all switch to something like Opera, etc. because Explorer is so slow and non-compliant with WC3 standards. Try running an Acid test on it and report back how wonderful the browser is. Thanks for the laugh though. In your own words, "smarter minds just laugh at your simple pleasures".
by AppleSuxLeo October 6, 2009 11:49 AM PDT
Toshiba TGO1 NICE !
Reply to this comment
by feistyheath October 6, 2009 11:59 PM PDT
@Super2online
rave reviews is a strong way of putting it. I guess if they deserve a cookie for making something that works, then way to go MS.

I don't think the iPhone is perfect by any means, but I do understand that this entire debate wouldn't even be happening without it so it's kind of dumb to hate on it. I have an iPhone. And I'm digging the fact that there's finally some competition coming to the table. Competition will drive Apple to make their product better. What's funny is that it took years for everybody to catch up and the first thing everybody wants to do is try to make iPhone look like an inferior product.

Don't get me wrong. iPhone is an Apple product which has pros and cons. The biggest con is that it is a very controlled product. But with that control comes quality. I would like my iPhone to have flash support. But I also predict that at least half of all these WinMo phones are gonna chug and be ridiculous when loading flash. People whined that Apple didn't have a video camera for the longest time. But when I played with the video feature on other phones, it was absolute garbage. When video came to iPhone, it rocked. I'm guessing the flash debate will be similar. Apple makes you wait, which isn't fun. But when you get it, it's good.

Oh, and to the guy that said MacBook Pros are stupid cause his friend spent thousands of dollars keeping it running: I don't have any hard data handy, but I think that the vast majority of people are not spending thousands of dollars on their MacBook Pro. I once bought a loaf of bread that had mould in it. I did not declare that loafs of bread are stupid. I realized that most loafs of bread do not have mould in them. I then bought another loaf of bread.

Does WinMo really have over 20,000 apps? Did I read that claim wrong?

I guess what I'm getting at is that of course the newest product on the market is better than the stuff that came before it. It should be at the very least. MS has failed at this simple necessity for so long that people think it's an amazing achievement when a touchscreen Zune comes out and it's better than a product that was released 2 years before. Apple has only had to give the iPhone and Touch modest updates up to this point cause they've been so far ahead. I'm interested to see what they bring out next year.
by VaxVms October 14, 2009 9:23 AM PDT
@Super2online - So you're impressed by vapourware, but not by a shipping product with a massive installed userbase that every mobile developer in the world is falling overthemselves to develop for?
...makes sense xO
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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