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September 10, 2009 9:29 PM PDT

Windows 7 commercial strikes an odd note

by Ina Fried
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MONTREAL--Just as I was wrapping things up for the evening at the National Lesbian and Gay Journalists Association convention here, I happened to catch Microsoft's new Windows 7 commercial.

Bringing back the ever-so-cute Kylie from Microsoft's earlier Windows ad was a good choice, but evidently the musical choice could prove to be unfortunate.

As Europe's "The Final Countdown" played, I was nonplussed, but a fellow convention-goer immediately started laughing.

Apparently, that same song is used on Fox's "Arrested Development" just before the character Gob is about to see his magic trick go awry.

"Unless that's ironic, the choice of music is hilarious," said Trey Graham, editor of the NPR culture blog Monkey See and an self-identified Mac geek.

Music aside, Microsoft has a lot more than Vista's "wow" to tout, using various positive reviews (including comments from CNET) and touting the product's October 22 launch.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.

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by September 10, 2009 9:34 PM PDT
Kylie is so adorable!!!!

xoxo
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by OutOfBoxExperience September 26, 2009 1:31 PM PDT
Is it just the music that you find unfortunate?

I think its incredibly unfortunate that Windows 7 is the NSA's most comprehensive Spyware Platform to date..

Thats why Russia, France, China, Cuba and most other Countries are moving to Open Source for Security!

Thats why Microsoft needs to scare you off of XP

Thats why Outgoing Data is not blocked by default in the firewall

Thats why antiviruses like AVG were rewritten to prevent you from blocking Internet access by programs on your computer like Firefox for example!
(You no longer get popups from your firewall asking if you want firefox and other programs to connect to the Internet - they just connect without your OK)

Thats why encryption programs rewritten for Vista and Windows 7 give you no indication of trouble yet trusted encryption programs give you warning that the contents of RAM are being copied to your hard drive ONLY after you open an encrypted disk and thereby compromising your encryption key which was located in RAM.

Thats why Windows 7 runs to the Internet to find a solution to the problem listed above after rebooting from a bluescreen! To aquire your encryption keys!
Download Drivecrypt 4.0 from 2cows if you doubt me and test it yourself. DC-4.0 Installs correctly without errors, creates an encrypted volume without errors and only Bluescreens AFTER your encryption key is in RAM and can be copied to your hard drive to be transferred accross the Internet the next time you have Net access!

Thats why Windows 7 can send your wireless network encryption key accross the Internet as well as your disk encryption keys stated above.
By transferring your wireless encryption key without your knowledge, local authorities can access your wireless network and access your encrypted data even after you disconnect from the Internet

Thats why wireless networking hardware will soon be built into future netbooks and notebooks to prevent removal

Thats why nobody is even covering these problems in the press but instead are removing my posts from over 50% of other sites on the Internet

If they doubt me, they should at least investigate these problems, don't you think?

If your answer is no, then THAT would seem very unfortunate for the readers on this site!
by McDaveH September 28, 2009 11:37 AM PDT
Shame she's been drawn into the cult so young! (I guess they had to find someone who hasn't been doing this stuff easily on a Mac for years)

McD
by The_happy_switcher September 10, 2009 9:46 PM PDT
Yeah, let's see how 'snappy' it is once it's been on the internet for about 1 minute and a few apps have been installed and clog the registry like a McDonald's patron's heart.
Reply to this comment
by CODKill September 10, 2009 11:14 PM PDT
Ill let you know right now.




Nope, still snappy.
by Software_Lover September 10, 2009 11:29 PM PDT
I've been using Windows 7 Professional for a while. I've installed games, a whole bunch of applications, and browsed the internet for hours on end. It's still snappy.

Next time you try to bash something, make sure you actually know what you're talking about.
by shellcodes_coder September 11, 2009 4:27 AM PDT
Before commenting at least use it and don't take out your frustration just because endangered os--snow leopard is constantly giving you kernel panics, grey screen of death and so on!
by imachias September 11, 2009 5:42 AM PDT
It's goofy comments like this that make me want to cover the Apple logo on the back of my MacBook Pro. I have used every incarnation of Windows since Windows/286 and quite frankly Windows 7 has proven to be a rock solid, well engineered piece of software for me thus far. Yes, I prefer to use OS X over Windows (and Linux over OS X) but nonetheless I am geniunely impressed with Windows 7.
by ballmerisanape September 11, 2009 5:59 AM PDT
I really like Windows 7 compared to XP.. but, at least on my iMac... I would not call it snappy. Its a huge improvement... and i love the new task-bar... but it still needs holds on to some classic windows interface quirks that drive me nuts. Just my opinion.. but SL is noticeably "snappier".. as in.. many things happen instantly. Example.. the instant you click that "log off" button.. your logged off.. there is no delay. Opening most applications is instant as well. Also... I have no antivirus installed on my Windows partition.. and I have had absolutely no security issues. It's obvious that windows 7 security is very robust. I can't wait until I can install 7 on my Dell at work.. I may actually enjoy the Dell for a change.
by ddesy September 11, 2009 7:13 AM PDT
I'm a switcher myself, but Windows 7 really isn't what you claim it to be. It actually works well and doesn't get horrendously slow after loading it full of apps.

I'm not ditching my Macbook anytime soon, but I'm not getting rid of my Windows desktop either.
by sanenazok September 11, 2009 12:08 PM PDT
@switcher - the registry is NOT a bad thing. Granted there were problems with it in the 1990's, like with Windows 95 fragmenting it, etc, but those computers were like 486's with 16MB of ram so not surprisingly the software was limited. I have not had a SINGLE registry error since Windows 98. I know many of the posters here that use macs somehow fear the Windows registry, but it's a good place to store settings.
by kojacked September 11, 2009 1:20 PM PDT
Switcher doesn't care what you say. No point in trying a little reality with him. He'll always bash Microsoft and enjoys living in his Microsoft-world-of-hate. I think he is or is related to Sean Hannity.

I'm so glad there are more positive things in life to enjoy like this cute commercial with Kylie.
by CrashPad63 September 12, 2009 7:11 AM PDT
This is just Apple Rocks again.... such a trol!! Switches his moniker from time to time, why we do not know.
by OutOfBoxExperience September 26, 2009 1:21 PM PDT
It's hard to stop Laughing after reading CODKill and Software_Lover's posts.

Do you think that fully formatting a 2GB thumbdrive on Windows 7 in 8 minutes and 12 seconds is snappy, you should try to fully format the exact same thumbdrive on XP!
XP will fully format the same Thumbdrive in 6 seconds! Now thats snappy!
by PandaSage1221 September 10, 2009 9:49 PM PDT
Aw, it's cute. I like it.

And I laughed when the music came on too.. but I don't remember the song being on Arrested Development.
Reply to this comment
by Jive Turkey September 10, 2009 9:53 PM PDT
I love Arrested Development, but I wouldn't associate The Final Countdown with it. It's just an epic song and I thoroughly enjoyed it being on this ad :D
Reply to this comment
by pentest September 10, 2009 11:25 PM PDT
epic song?

As in epically hilarious in its cheesiness?
by spatulate September 11, 2009 10:02 AM PDT
No it's epic!
by Random_Walk September 11, 2009 11:03 AM PDT
LOL! It's a song about leaving Earth for the final time...

(...maybe they're going to Planet Microsoft? :) ).
by MyRightEye September 10, 2009 10:08 PM PDT
The only arguments I ever hear against choosing the Mac over Windows anymore, is price. Sure, Macs cost more up-front, no argument from me. But you get what you pay for. Windows is simply a has-been, dead tech that's been on life support since Apple rolled out OS X. Sure, choose Windows if you can't afford a Mac, but please don't tell me they compete with each other...
Reply to this comment
by teezecrost September 10, 2009 10:53 PM PDT
I don't understand why people care. What is it that is supposed to be so superior about a mac? OR a PC. Tell me 1 thing I can't accomplish on either. I've worked on computers my whole life, and I can get my job done regardless of which of these you put in front of me. If you're THAT sure that there's THAT drastic a difference on either side of the equation, you need to figure some things out and admit that your opinion is biased.
by patchman10 September 10, 2009 10:56 PM PDT
" Windows is simply a has-been, dead tech that's been on life support since Apple rolled out OS X"
Windows own 90% of computers, and they are on life support? Wow apple has maybe 8%, they are clinically dead by your way of thinking. Why must apple fanatics turn anything i mean anything into a " we" are better, M$ sucks,Windoze bash...... dont you guys & Girlz get sick of the same cliches? You guys need to get used to the fact that win 7 has gotten rave reviews across the board....Even the site you are visiting today gave it a great write up.

By the way good story.......The commercial is very good, enjoyed it....And windows 7 is a hell of a good os. I will install on all 3 of our machines.
Now For your reading pleasure
http://www.pcworld.com/article/170789/why_macs_cant_beat_pcs_with_windows_7.html
by David Turner September 11, 2009 4:27 AM PDT
@patchman10 your just as bad for feeding them
by d-signet September 11, 2009 6:30 AM PDT
and the fact that you have limited application support, are locked in to apple hardware, your OS will be out of date and unsupported in 18 months and you'll be unable to install new versions of the handful of apps that ARE supported.....etc etc etc
what are the reasons FOR wanting a mac again? apart from "it's shiney" ?
and OSX is WELL due a makeover by now...it looks so dated it's laughable. while windows has evolved TWICE since osx, apple have just sightly reskinned the interface and buindeled some extra programs with it and somehow STILL managed to break lots of app compatibility.
by Random_Walk September 11, 2009 11:21 AM PDT
re: "http://www.pcworld.com/article/170789/why_macs_cant_beat_pcs_with_windows_7.html"

Seriously? You'd get less pro-Microsoft partisanship from Rob Enderle than from this guy. I love how he opens with the spiel about how he has a Mac and how he loves it, etc. etc... then piles on strawmen based on assertion, not logic or fact. Let's hammer 'em out, shall we?

* "Clean and Simple User Experience." - sure... Windows 7 is going to be so drop-easy for XP die-hards to navigate, what with the completely re-arranged Control panel, taskbar behavior, ribbons, and etc... right? The truth is, Windows 7 and OSX will have the same approximate learning curve.

* "Mac Crashes More." - but no proof, just assertion. Anyone can do that... let's see evidence (which is mysteriously and completely absent).

* "Flexibility and Lower Cost." Dunno how to tell him this, but Snow Leopard costs $129 or so brand new and full retail. How much is Windows 7 Ultimate going to run again? Oh, wait - he's conflating hardware costs (but conveniently leaves out the competing specifications - how nice). His defensive closing sentence in that paragraph is especially cute...

* "Performance" (followed immediately by): "We may not have side-by-side Windows 7 and Mac OS X performance comparisons yet..." So what does he base his conclusion on? Oh, that you can run Windows 7 on high-end Nehalem gear (though doing so pretty much destroys his own "Lower Cost" argument way out of the water).

* "Mac Security Is NOT Better Than Windows 7." We actually don't know that until there's some actual adoption of Windows 7, now do we? He could have at least used some sort of technical argument, but utterly fails to - relying instead on bald assertion and the ever-present patch-count myth (well, duh - Windows 7 has only had a handful of those so far).

Sorry "patchman10", but you're going to have to try harder than this. I mean, at least the utter Mac Partisan Daniel Eran Dilger on roughlydrafted.com (and on appleinsider.com) uses logic and fact to back up his assertions... your boy can't even arse himself to do that.
by shellcodes_coder September 12, 2009 7:31 AM PDT
"Mac Security Is NOT Better Than Windows 7.

@Random_Walk: Just listen to Miller's latest statement regarding the security of 7 and endangered os--snow leopard. Google or Bing it
by kojacked September 12, 2009 11:19 AM PDT
Random_squawk should no a good strawman argument when he see one. He uses them all the time. Swap OSs, authors, rinse, and sound just as stupid.
by nonicks September 10, 2009 10:10 PM PDT
What kind of crappy article it is?
And do we need a news flash everytime you have a "me-too writes about microsoft" syndrome???

Please write something worth the time your readers spend on your blog.
Reply to this comment
by kaeizr September 11, 2009 1:33 AM PDT
sour grapes.
by ZetaZeta_ September 11, 2009 10:08 AM PDT
When you brushed past the headlines, you saw the title "Windows 7 commercial..." and were so exciting about what that could possibly mean, you decided to click and read ever word of the 4 short paragraphs here, and in your disappointment comment about how Ina has wasted your time.
Fascinating. I wonder if you'll check back for replies to your comment to justify it.
by nonicks September 11, 2009 12:51 PM PDT
@ZetaZeta

Guess what.. you are right..
I am checking back for replies on my comment. ;-)

but I wish.. in your reply, you have any thing else informative to say.

I have a faint doubt... Are you Ina Fried .. :D
by OctoChops September 10, 2009 10:17 PM PDT
LOL great ad, but i think it will appeal more to nerds than the mainstream
Reply to this comment
by Jeremy Chappell September 11, 2009 1:11 PM PDT
Err, no it doesn't... It's stupid, do we learn ANYTHING about the OS? If anything it makes the hype about Windows 7 seem childish and immature. Seriously, when a child tell me they like this or that toy then I figure they know what there talking about, when they tell me the Windows 7 is cool because everyone else says it cool... You get the idea.

Did this make we want to buy Windows 7? No. Now I'll probably get Windows 7 anyway (if enough of my clients have it, then it'll make sense) but this did nothing to move that decision on. For the ad agency this is an EPIC FAIL, they took positive buzz around a product and made it look foolish, all on their own.
by shinji257 September 10, 2009 10:19 PM PDT
Now we all know that kid didn't actually do that slideshow. Anyways I have been using Windows 7 for at least the past month and it has been quite snappy with all my applications on it. This is my opinion on the RTM release (same one coming out publicly on Oct 22nd) not the RC. Anyways I am working towards that Macbook but I have no cash for it. :(
Reply to this comment
by shellcodes_coder September 10, 2009 10:50 PM PDT
One thing that ad doesn't mention: Windows 7 will rule!!
Reply to this comment
by AppleSuxLeo September 10, 2009 11:01 PM PDT
"7" FTW !
Reply to this comment
by PappaJ9906 September 10, 2009 11:11 PM PDT
All of you Apple boys need to settle down... I have been using Win 7 since Beta... and am now using final Win 7 Pro. Its everything a modern OS should be, and yes MyRightEye.... most definitely competes with OS X . I'm not a fan boy either way, they are both good products and have there respective strengths and weaknesses... and preference usually just comes from what your used too. To mention Win 7 as being dead tech just shows your out of the loop... or just jumping through Apples.
Reply to this comment
by pentest September 10, 2009 11:29 PM PDT
It is built on lost of rotting legacy garbage. Its requirements while better than the laughable Vista are still pretty bad, lots of built in security holes...

You can't polish a turd.

It is about 10 years past the time MS needed to start from scratch, they haven't done that but instead bolted on lots of half-baked me-too features.
by ddesy September 11, 2009 7:18 AM PDT
Hey pentest,

Try Windows 7 before you bash it. Don't forget that UNIX, the underpinnings of Mac OS X, has been around since the 1970s. There are some cases where maturity of code does help. Both Mac OS X and Windows 7 have benefited from code maturity. The difference is that the Windows code base is just starting to reach maturity now.
by Random_Walk September 11, 2009 12:15 PM PDT
Windows 7 does compete - question is, how well? Remember, Vista adoption is only something like 23% of the entire Windows user base, and that's based on best projection. This means that XP users are going to be in for a learning curve no matter which way they go.
by Seaspray0 September 15, 2009 10:32 AM PDT
@random walk. I had no trouble adjusting to it and I was doing much more than the simple start>run a program. Yes there will be a learning curve, but it will not be significant.
by pentest September 10, 2009 11:25 PM PDT
MS advertising always falls flat.

Just like 7, it is still insanely bloated.
Reply to this comment
by Software_Lover September 10, 2009 11:35 PM PDT
Have you actually tried Windows 7? Or are you just talking out of your ass like most of the other people here?
by ModelMegaNeut September 11, 2009 3:17 AM PDT
You have been reading MAC blogs again, You obviously havent seen it run, and haven't used vista (or really just dont know how to operate a PC effectivly) Cause i have had vista ultimate for some time. And it runs amazing. very few problems. And I may just hold out upgrading a little longer, 7 looks smoother, faster, and its most likely is. But im in no rush for a new op system.

Bloated? one word.....Itunes. I deleted that quick after five minutes of seeing what it did to MY music files lol.
And keep paying for mandatory patches MAC. lol. ill get mine for free.
Your all on the bandwagon now, lets see how long you stay blindly riding.
by ddesy September 11, 2009 7:20 AM PDT
ModelMegaNeut,

I've run Vista Ultimate, and it is truly a slow operating system. I've never enjoyed using it, even after installing all of the updates. Windows 7 is much faster.

Also, OS X 10.6 is as much of an upgrade over 10.5 as Windows 7 is over Vista. It is more than a service pack. If you took the time to not act like a fanboy yourself, you would be amazed what you would find out.
by technewsjunkie September 11, 2009 3:26 AM PDT
7 years in the making.

Welcome to modernity.
Reply to this comment
by dymaxion1 September 11, 2009 4:39 AM PDT
I think we are seeing 2 companies unwilling to admit that this is the last gasp of the big operating system. Let's face it most people spend a lot more time using a web browser then they do using the features of any operating system. Both Microsoft and Apple have failed to realize that the concept of simple appeals to most people.
Reply to this comment
by MadLyb September 11, 2009 6:33 AM PDT
Yeah...riiiiight. Been hearing that, since the crys of "the of the network is the computer" days in the 90's.

Things have progressed in terms of capabilities and performance, but until you can run Native Code on the machine in a safe manner, and data can be securly stored in the cloud (and I don't mean encrypted), there is no chance in hell the browser will replace the OS Shell.

And less time I checked, a browser still needs a kernel and devices drivers...sounds a lot like an OS.
by minist3r September 11, 2009 10:38 AM PDT
insert Google Chrome and Android
by FellowConspirator September 11, 2009 4:58 AM PDT
I remember Microsoft running the "Where do you want to go today?" commercials years ago while a gregorian chant in the background intoned, in latin, that you were descending into the fires of hell to burn for eternity. Good times.
Reply to this comment
by boothsim September 11, 2009 5:15 AM PDT
I Lol'd.
W7 is seriously good; ironically, the only program I have trouble with (despite using a notoriously unstable CAD software) is Itunes! Mac's are good, and now; Pcs are good too! Ultimately it just comes down to personal choice, and all this fanboi stuff makes people look daft; its like arguing whether a Volkswagen is better than a Ford.
Reply to this comment
by pitsoc September 18, 2009 2:41 PM PDT
Fords sux, volkswagens rule! 0ff topic i know. Just have to put it out there.
by rayalasoler September 11, 2009 5:58 AM PDT
This post is being written in a laptop with W7 RTM... it came with vista home premium... W7 ROCKS... I'm a computer professor @ a junior college and I'm glad I migrated to W7. This laptop crawled with vista (TL58 CPU, 2gigs Ram), froze a lot of times, reinstalled vista 6 times in almost 2 years. W7 runs smoother, faster, and there are a few things that I like better; even games run greater. There was a student in one of my classes that had a mac... POS!!!! Not even her understood how to use it. I tried to help her and I couldn't. So Macs aren't for everyone... at least not for me...
Reply to this comment
by lazycat202 September 11, 2009 9:35 AM PDT
only "up-on-the-hill" people can use macs. Only intellegent and smart people use macs **coughing**. The rest (below-the-hill) are dummies, like myself, stick with Win7 and Ubuntu.
by the way, my wife has Vista and it has been running great since last year. No issues at all! She only play online games, surf net, and music. I locked out ADMIN account and created 1 regular account for her.
by Jeremy Chappell September 11, 2009 1:17 PM PDT
So you're a professor without a grasp of the English language, great. But a "computer professor" (sic) who can understand Unix... that's sad.
by biffhenerson September 11, 2009 6:19 AM PDT
Can't wait until the little kid using "daddy's computer" runs across some porn and instructions on how to build a pipe bomb out of crayons, lego's and a barbie.
Reply to this comment
by pdbrickhouse September 11, 2009 6:40 AM PDT
The post I enjoyed the most was the fanboy talking about how win 7 doesn't run great on his MAC.
Reply to this comment
by ddesy September 11, 2009 7:24 AM PDT
I hope you know it isn't because it won't run well on a Mac. It will run just fine.

Also, as a side note, it is not, nor has it ever been, "MAC." It is "Mac." MAC is "Media Access Control."
by JosePolanco September 11, 2009 7:15 AM PDT
... lo que pasa es que los iFans estan celoso porque no hubo nada interesante en el evento 6/6/6. Y sin embargo vienen muchas cosas interesantes para el ecosistema Windows (ZuneHD, Windows 7, nuevas laptops, desktops, nettops, netbooks, WinMo6.5 cellphones, etc....)
Reply to this comment
by Static-X-Machina September 18, 2009 10:37 AM PDT
Uh.....huh? This site is based in english and 99.999% of people here are using the english. Please try to use english as well. We Americans tend to get pissed off at people typing gibberish to most.
Showing 1 of 2 pages (80 Comments)
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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