August 24, 2009 4:20 PM PDT

Microsoft coy on apps for Zune HD

by Ina Fried
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While confirming that the Zune HD now sports an Apps menu, Microsoft is being circumspect on just how extensive the collection of programs it plans to offer for the media player will be.

An eagle-eye user this weekend spotted an Apps menu on some of the devices being demonstrated at Best Buy outlets as part of a preview weekend. Microsoft suggested on Monday that the Apps menu and Zune Marketplace will be home to the types of games found on past Zunes but hedged on whether and when it might offer a broader selection of software.

Microsoft confirms its Zune HD will have an Apps menu, but is being far less clear on just what kinds of Apps it will have.

(Credit: Donald Bell/CNET)

"Games came pre-loaded on the current version of the device, but we made a decision to take them out of the firmware update and let people choose what games they want to have for themselves--and it made sense to do this via Marketplace," a representative told CNET News. "As before, games are free; the only difference is that people get to choose. Right now, we don't have anything further to say regarding Apps functionality beyond what we've already shared."

Early versions of the device seen by CNET News had a games menu, but the games were similar to the kinds of free games included in the past.

Microsoft suggested that the Apps menu, for the moment, might just be an outlet for such games. However, the company is clearly leaving the door open for much more.

"We have games on the Zune today and those will carry forward to Zune HD, but that's not where we'll necessarily stop," Microsoft said.

The Zune HD is slated to go on sale September 15, though Best Buy and Microsoft are also taking pre-orders for the product. A 16GB version will sell for $219, while a 32GB version is priced at $289.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by ablacknazi August 24, 2009 4:24 PM PDT
yea we got apps!!!!!
Reply to this comment
by Random_Walk August 24, 2009 4:44 PM PDT
"Microsoft is being circumspect on just how extensive the collection of programs it plans to offer for the media player"

Likely because they don't want to get into that kind of comparison against their main competitor - the iPod Touch. I mean, dozens of thousands of apps versus, err, however many Microsoft managed to build in-house for it? Okay, maybe they contracted out a few as well.

However, the point still stands - they make one peep about the apps they have on hand, and the very next Apple commercial will smother it with a barrage of useful/neat/whatever apps that are available now for the iPod Touch... and the iPhone.

Until/Unless Microsoft can come up with a compelling number of applications (or offers all of them for free and then some), they're toast in that comparison.
Reply to this comment
by inachu August 24, 2009 6:14 PM PDT
Maybe not 100% free but if the programs are high quality I'd pay $20 for a Remote desktop tool
by Vegaman_Dan August 24, 2009 10:52 PM PDT
Have you noticed that Apple hasn't actually been running *any* television ads for several weeks now, and the last time a Mac vs. PC ad ran was months ago? Just about the time the laptop hunter ads appeard, Apple clammed up completely on their hardware advertising with even the iPhone ads being scaled back to a minor background level.
by ChristoB27 August 25, 2009 4:38 AM PDT
Vegaman_Dan: sadly, I must correct you. a new one just came out today http://www.engadget.com/2009/08/24/apple-enlists-david-puddy-to-take-on-the-laptop-hunters/
by pdskep August 25, 2009 4:42 AM PDT
99% of the iPhone apps are useless garbage. I've spent hours trolling the apps store and have found maybe a couple of dozen that are useful to me. Quality over quantitiy.
by Yelonde August 25, 2009 5:41 AM PDT
Quality over quantity. . . so you think that microsoft has better quality over apple? Don't make me laugh.
Despite most apps on the app store being very useless, and as you put it as "poor quality", at least the app store will have better quality apps than a winmo platform would EVER have. Just remember that.
by Random_Walk August 25, 2009 6:44 AM PDT
"I've spent hours trolling the apps store and have found maybe a couple of dozen that are useful to me."

...which is likely a dozen more than Microsoft has in total for their device right now - that's liable to change, but they've got a deeper hole to crawl out of than they did in 2007. As for the Apple App Store, others will likely find a couple dozen that they like but you didn't, and so on, so forth. 'course, being a somewhat open marketplace of ideas, there's likely to be a few in there that simply suck no matter who sees it, but those will wither and die due to lack of sales, and will get pushed to the bottom of the heap where no one sees them.

--

"Maybe not 100% free but if the programs are high quality I'd pay $20 for a Remote desktop tool"

You and me both... I used to have a remote ssh client (over 802.11a/b of all things) set up on my ancient iPAQ PDA, which in turn was rigged to run Familiar Linux. I loved that damned thing, in spite of the tiny stylus-controlled keyboard.

--

"Have you noticed that Apple hasn't actually been running *any* television ads for several weeks now, and the last time a Mac vs. PC ad ran was months ago?"

Last night, on the Discovery Channel. Look up the one called "Surprise" @ http://www.apple.com/getamac/ads/

The iPhone ads have been chugging along as usual...
by Renegade Knight August 25, 2009 7:59 AM PDT
They may be toast in that comparison, but when you do it for computers it's never hurt the Mac for sales. If they can port (or make it easy to port) Windows Mobile apps, they would have a massive library soon enough.
by Renegade Knight August 25, 2009 8:02 AM PDT
They may be toast in that comparison, but when you do it for computers it's never hurt the Mac for sales. If they can port (or make it easy to port) Windows Mobile apps, they would have a massive library soon enough.

@Yelonde
My experience with Apple vs. WinMo apps is that WinMo are more capable. It seems folks have to dumb down programs a bit (wish I had a better word for that) to accomodate the touch interface. That said, if they get it right, the apps are easier to use, and few use all the power of high powered apps. Mostly we need simple tools for simple jobs. Neither is a clear winner here.
by Random_Walk August 25, 2009 9:27 AM PDT
"They may be toast in that comparison, but when you do it for computers it's never hurt the Mac for sales."

Fair point, but the discrepancy wasn't (and certainly isn't now) as stark, and emulators (e.g. Classic Mode, VirtualPC, etc) solved most of the rest of that problem.

With computers, there are and were almost always solutions (even the old 68k series had the ability to plug in a PC emulation card...) On mobile platforms, I don't foresee a virtualization layer getting much play on a handset's tiny ARM processor.

You are right in that a lot can be ported... OTOH, Microsoft is coming out with 6.5 and 7; the two will have different requirements and likely different featuresets - which one do you code for (and keep in mind that porting is more than just a recompile here and a couple of lines changed there. I have yet to see an SDK and environment together that made anything that simple, and yes I'm including OSX' Carbon in that statement).
by themrwhite August 24, 2009 4:46 PM PDT
Doesn't sound like it and it will be a long while out as they have nothing as far as a SDK for developers or any word to them. The only thing I have heard is MS trying to get iPhone developers to "port" their apps to Winmobile, and that won't happen according to developers.
Reply to this comment
by SIGHUP August 24, 2009 9:47 PM PDT
My guess is it will use XNA like the old Zunes in which case the SDK has been out for awhile now.
by tcr071 August 26, 2009 5:46 AM PDT
Probably going to use XNA and given the horsepower in the Zune I wouldn't be surprised to see a massive number of Xbox Live arcade titles immediately playable on the device. And I wouldn't worry about Microsoft, an SDK, or high quality games. It's Microsoft. They already own a dozen development studios and have close ties to many others because of the Xbox.

The types of games on these two devices are going to be completely different in my opinion.
by inachu August 24, 2009 6:00 PM PDT
All the old hit games have to be ready for it.
Quake 1,2,3
Age of Empires 2 (3 sucks)
Halo or a light edition of it.
Of course native support for exchange server and other mail server types.
Should support AWSOME SKINS make your phone act like windows 3.1 or 95,98,xp,vista or 7
even though it is some other underlying OS.
It should support HDMI and ability to sit in a cradle base for HDMI
Fast frame rate for recording video and full access to the units hard drive to be used as a slave drive if needed.
Also a rugged version should also be sold if they know it will be dropped alot.
Ear peice hookups should not be proprietary.
Ability to support with adapter 32gig flash drives(for gamers/reporters on the go)
Reply to this comment
by strongpimphand August 24, 2009 8:53 PM PDT
Quake 1,2,3???

....The Zune HD would be better suited if one could play Uno with xbox live friends....or 1 vs 100 during one of the evening trips on the bus (or in my case, during night classes on mondays...)

If Microsoft wants me to purchase another zune device, they better integrate that way!
Reply to this comment
by Random_Walk August 25, 2009 6:47 AM PDT
...wouldn't that require you to find 99 other Zune owners?

You'd have an easier time finding a cute 22-year-old virgin babe in Los Angeles who's willing to sleep with you...
by HMetal68 August 25, 2009 7:47 AM PDT
to Random_Walk - I'm pretty sure what strongpimphand was trying to say was that MS should make the Zune capable of signing in to XBox Live so people could participate in games being played on XBox like Uno or 1 vs. 100.

Even though a lot of the games from the XBox Live Arcade probably woudn't work on a Zune HD, seems like some of them would (with minor tweeks to the controls). It would definitely add value to XBox customers if they could simply copy the game they already purchased on XBox to their Zune HD. Even better if they could sign in to Live and play an on line game while on the bus or train or anywhere with wireless internet access, but that seems a bit far fetched at this point. I agree that it would be a great feature though.
by Random_Walk August 25, 2009 9:34 AM PDT
"I'm pretty sure what strongpimphand was trying to say was that MS should make the Zune capable of signing in to XBox Live so people could participate in games being played on XBox like Uno or 1 vs. 100."

I know, but any answer to that isn't nearly as funny. :p

On a more serious note, you bring up something interesting: Aside from the simpler games (e.g. Uno), the graphics discrepancy would hamper gameplay a lot (you playing, say, Halo, on a Zune with primitive embedded controls eating into an already tiny screen, versus some teenager hopped-up on Red Bull and playing an xbox 360 w/ a custom controller and daddy's 52" 1080p monitor... doesn't take much math to figure out who's gonna win that contest :) )
by HMetal68 August 25, 2009 10:32 AM PDT
to Random_Walk - I agree that playing a game like Halo against someone on a 360 connected to a big screen HD set would be a complete mismatch. But we are talking about a Zune HD not an XBox Portable. Its basic function is audio and video, not applications. Although it is absolutely possible for basic games like Uno or one of my current addictions Peggle, I don't think anyone would expect it to play Modern Warfare 2 or Gears of War. For that matter, I don't expect that you'll even be able to play vs. XBox Live. But I do think it would be a great value added feature to make it possible to download some of the basic Live Arcade games and make them playable on the Zune HD. MS has already said you will be able to download video on your XBox and take it with you so why not simple arcade titles as well?

And if they open this up to the XNA developers creating the "Community Games" on the XBox then MS could end up with a lot of apps for the Zune. Granted most of the Community Games are not really worth playing, but I'm sure the same thing can be said about a ton of the iPhone apps as well.

Personally, I'm looking forward to getting a Zune HD apps or not.
by Rod Roddy August 24, 2009 9:06 PM PDT
Sweet. Apps are one trend MS can't buck, at least if it wants to keep hot on Apples heels.
Reply to this comment
by shycelticwitch August 25, 2009 12:19 PM PDT
LOL On Apple's heels seems to be where they are most comfortable of late...
by KevinXI August 24, 2009 9:26 PM PDT
I just pre-ordered my Zune at best buy. I got the 32gb one since it looks more bad-ass. I ended up having to pay for tax on my $25 deposit... ***. Hopefully the tax get's taken out when i go to pick it up on the 15th.
Reply to this comment
by EbsanU August 24, 2009 10:19 PM PDT
This product needs to be integrated with xbox Live through the marketplace for it to even have a chance against the iPhone. Why buy a new, unproven product with the same specs as its competitor? That's where Live comes in.
Reply to this comment
by krootdude August 25, 2009 12:21 AM PDT
Apps allready exist on the other Zune models, only they're all user made. One can load them onto the zune using the XNA programs and microsoft visual C#. These can then be accessed under the games section of the Zunes. If a strong user-produced core of apps and games is going to be accessible for the zune hd aswell, then the apps feature will definitely come in handy, even if microsoft doesn't live up to the potential (which i doubt).
Reply to this comment
by TuesdaysDead August 25, 2009 5:19 PM PDT
The current user made apps on the Zune aren't integrated well. ex; the Zune restarts every time you exit a user made app which is a major annoyance if you just want to use something like a stopwatch. Hopefully, the app menu means that integration will be tighter, and well... have better apps.
by t8 August 25, 2009 4:02 AM PDT
All suckers please line up.
Open your wallets and prepare to hand over your credit card details.
No pushing in front of the queue please.

The first 5000 people to buy an ap will get a free 1 year antivirus subscription.
Reply to this comment
by catch23 August 25, 2009 6:56 AM PDT
At least we won't have Apple telling us what apps we can and can't have
Nothing like paying a lot of cash to rent some Apple equipment. I'd rather pay and own the thing.
by Renegade Knight August 25, 2009 8:04 AM PDT
@catch23

Don't hold your breath on that. MS in spite of having WinMo apps that aren't vetted by an app store is going to be looking with envy at the Apple App store.
by jakemochas August 27, 2009 8:09 PM PDT
@renegade knight at least the platinum zune won't turn pink and brown like the white iphone... i've owned iphones, ipods, and a mac but this tegra powered device kicks all of my portable electronics to the curb
by markdoiron August 25, 2009 4:10 AM PDT
The quickest was for MS to get app's for the Zune, and to distinguish itself from Apple, would be to develop a culture friendly to open-source app's. Let anyone develop the app's, then offer them for free on Zune Marketplace. They'd be swamped in creative app's in just a few months, and everyone who owns a Zune could thumb their noses at the folks who believe that Apple's control of the i*** marketplace is the better approach. --mark d.
Reply to this comment
by t8 August 25, 2009 5:50 AM PDT
Your master knows how to play you well.
Buy our product to rebel against Apple.

BTW, Open Source and Microsoft don't fit together.
Open Source is cancer to Microsoft. They are absolutely scared of it.
by markdoiron August 25, 2009 6:33 AM PDT
t8 wrote: "... Buy our product to rebel against Apple ...
BTW, Open Source and Microsoft don't fit together.
Open Source is cancer to Microsoft. They are absolutely scared of it."

I'm not certain what "our product" is. As for open source running on MS environments: There are plenty of open source app's for various forms of Windows. This is basically the same concept. Apple's freakish control of its ecosystem is both its strength (because there are fewer compatibility problems) and its Achilles' Heel (because it subdues creativity). MS should take advantage of the weakness.

--mark d.
by bblande August 25, 2009 4:44 AM PDT
Let me make the decision easy for you, MS: No apps, no purchase from me.

Love,
A Devoted Zune Fan
Reply to this comment
by Yelonde August 25, 2009 5:45 AM PDT
Unless microsoft makes a zune phone, noone is going to want to develop apps for the zune HD. Sure, there might be a few good apps for the zune HD, but I would rather have the original, better product that invented the concept. I would rather not use a product that is known for copying. The zune is not innovative, and it has never innovated people.

Seriously people, remember why microsoft even created the zune HD. If it weren't for the touch, the HD wouldn't exist. Remember why microsoft is trying to add an app store, because the touch has an app store. Always being a step behind is never going to cut it.
Reply to this comment
by ywkhgqo August 25, 2009 7:18 AM PDT
How is the zune known for copying? Have you ever even played around with one?
First, the computer software for it is WAY better than itunes. It doesn't look like some 1990's crappy grey box like all apple's software does.
Zune has a completely different interface, allowing for horizontal scrolling as well as vertical via the zune touch pad, which also is nothing like apple's quickwheel.
Has FM radio, FM tagging, wireless syncing, mixview, wireless sharing between zunes, subscription music (unlimited music plus 10 free mp3's for $15)
and thats just to name a view.
by matthewp131 August 25, 2009 7:22 AM PDT
adding hd radio and 720p output AND xbox live video marketplace syncing and a better ui is not being a step behind apple.
by monkii_ August 25, 2009 7:37 AM PDT
"I would rather have the original, better product that invented the concept. I would rather not use a product that is known for copying"

Before I respond to this, let me state that I am an iphone owner, so I don't want anyone claiming I am biased either way.

Apple neither made the first MP3 player, the first touch screen personal device, or even the first touch screen MP3 player for all that matters. There have been several models overseas that did these first. You cannot claim one item by one manufacturer is a CopyCat just because they are making the same type item. If this were the case, all cars companies would be copycats and we shouldn't buy from them, we should all be buying the first car ever made, produced in 1769 by Nicholas Joseph Cugnot and topped out at 2 mph, because after all.. everyone else is just copying his idea. Also, that TV your watching.. chuck it, because its a copycat, yes thats right.. the company that made YOUR TV is copying someone else's idea! The iphone was innovative in its design and implementation of concepts, but its didn't pioneer any of the concepts its using.. including an app store, these have been around on many devices for years and years, just never the scale of apples.

If you want to say how great the iphone/touch is, then applaud it for its mass appeal and the grand scale of its customer base, but don't boldly state that no other devices like it would exist without it because this does nothing but make us all a little dumber for having read your post.
by homercles82 August 25, 2009 9:58 AM PDT
I was buying apps for an old nokia phone before the iPhone came out. Being a step behind a dozen other cell phone companies is never going to cut it.
by August 25, 2009 11:06 AM PDT
From a recent comedy contest
Marcus Brigstocke - "To the people who've got iPhones: you just bought one, you didn't invent it!"
by t8 August 25, 2009 6:58 PM PDT
@ ywkhgqo
How is the zune known for copying? Have you ever even played around with one?
First, the computer software for it is WAY better than itunes. It doesn't look like some 1990's crappy grey box like all apple's software does.

Ha ha. Owned. He didn't mention an iPod you did. You contradict your own argument.
by jakemochas August 27, 2009 8:14 PM PDT
yeah go ahead and live in ignorance.... if you have a powerful device capable of running 3rd party software... why not do it? the tegra is a powerful platform and it doesn't sound like developing apps would be a rigorous task.... why not? Yelonde you really need to look closer before you speak...
by play7 August 25, 2009 6:09 AM PDT
Well for those that "DONT" want to be a follower of the apple geek league ..............I say its a good if not a better buy for those that want to "THINK DIFFERENT " LOL
Reply to this comment
by play7 August 25, 2009 6:12 AM PDT
Isnt the apple product geek expo coming up in sept to release the new products for the apple geek lovers? its going to be intersting to see if apple will release a HD version themself ....... :/
Reply to this comment
by monkii_ August 25, 2009 7:40 AM PDT
According to the poster above you (ywkhgqo), if Apple releases an HD version of the Iphone/Touch.. you shouldn't buy it because they are just copying MS and they didn't innovate it!
by ywkhgqo August 25, 2009 8:18 AM PDT
@monkii_
look again buddy, i said the exact opposite. I think you're trying to refer to Yelonde
by monkii_ August 25, 2009 10:29 AM PDT
by ywkhgqo August 25, 2009 8:18 AM PDT
@monkii_
look again buddy, i said the exact opposite. I think you're trying to refer to Yelonde

My apologies man ;]

I copied the wrong name.. sorry lol
by play7 August 26, 2009 4:52 AM PDT
"by monkii_ August 25, 2009 7:40 AM PDT
According to the poster above you (ywkhgqo), if Apple releases an HD version of the Iphone/Touch.. you shouldn't buy it because they are just copying MS and they didn't innovate it!"

Whatever your trying to say doesnt make sence. But then again why even bother.............. :/
by friscoG August 25, 2009 8:13 AM PDT
The zune HD sounds like a great device and I may even pick a 32 gb one up, but I am skeptical of how useful the HD output would really be. The HD radio is still up in the air also. I already find it hard to listen to FM radio after going to satellite primarily years ago. The HD output sounds great,however what is the likelihood that you are going to use it if I requires a dock? I mean, if one has an HDTV in your living room, are you going to go to the marketplace to download content to your zune, then bring it to the TV and dock? More than likely, you already would have a cable/satellite box with on demand, and probably even a xbox360 or PS3.
Reply to this comment
by ywkhgqo August 25, 2009 8:19 AM PDT
You could leave the zune in the dock and wirelessly sync it.
by tundraboy August 25, 2009 8:41 AM PDT
You just pointed out the difference between adding features no matter how impractical just to fatten your feature list (the Microsoft way), and adding only those features that make sense and are in keeping with the basic purpose of the device (the Apple way).

Go ahead flame away.
by darkshade4th August 25, 2009 9:50 AM PDT
So you would have multiple xbox's/ps3's on all the hdtv's in your house, assuming you more than one hdtv. I think another underlying advantage of the zune hd, is if you did have an xbox you could copy those hd movies, without paying for it a second time, and play it on any other hdtv you'd like outside of your xbox, with your zunehd. Or go ahead and redownload or repay for having the same data on multiple other devices. I think thats a stunning addition to the Zune HD, its integration into the xbox, winmo platforms that enable flawless movement of your data. It is much more useful than the choppy integration of other device/s [remains unnamed].
by monkii_ August 25, 2009 10:33 AM PDT
The advantage your truly missing, all of you so far isn't that you can use the HD output on any HDTV in your home.. its that you can use it on ANY HDTV. Say your at a friends house and you have a great new movie on your ZuneHD, well.. now you can play it on HIS/HERS HDTV.. not just yours..

For those of us with kids and deal with grandparents all the time, its also nice to be able to view your home videos in HD on other family members TV's when they want to see videos of the grandkids... it really is a very nice and useful feature.
by jakemochas August 27, 2009 8:17 PM PDT
tundraboy... apple considers MMS and voice dialing amazing features... my phone 5 years ago had that.... were those too advanced for people? go ahead and let people control what you can do on your phone....
by friscoG August 25, 2009 8:26 AM PDT
@ywkhgqo-I suppose that may be a possible solution.
Reply to this comment
by monkii_ August 25, 2009 10:37 AM PDT
The other thing is.. why would you use this feature in your own home anyways? Most of us nowadays have multiple gaming platforms and desktops in our home. I have 2 desktops a PS3 and a 360, ALL of which stream media off one of my desktops. So it doesn't matter what room I am in they are all networked together and play media off each other in PERFECT quality.. and took no effort. If you are running vista or win7, all devices once turned on and connected to the internet in your home will all be sync'd, just make sure the folders you want to share are shared and you can access anything anywhere in your home.

So the big draw to having an HD output on the ZuneHD I think is being able to use it at other peoples homes on their HDTV's.
by bajanx August 26, 2009 8:44 AM PDT
Some of you might really understand the value of this feature if you ever stayed in a hotel maybe on vacation, travel for the job, or like me, deployed with the military. I have the current Zune and use this feature all the time. When i'm on leave visiting my family, when in some thrid world contry, or I sometime plug it up to the TV at work to catch up on some Poodcast during slow periods. I will difinately utilize this feature but now in HD.
by Draigous August 25, 2009 12:20 PM PDT
I just love all this talk about Apple's app store. Most of it is just junk. And non of them made by Apple because they are a hardware company. Microsoft on the other hand is a software company. The Zune May not have the apps at release but you can bet down the road, Microsoft's app store will become better than Apple's store. And every new feature that gets added to the Zune will be free to the owner. Remember when Zune first came out it had no podcast surpport. Now its the best device for podcast on the market. Even cnet said this. Its just keeps getting better for the Zune while Apple is just resting on their #1 spot for now. The new itouch will have a camera in it. Isn't that special.
Reply to this comment
by Miloheat3 August 25, 2009 1:22 PM PDT
@ Yelonde

What he is referring to is that Apple should focus on making quality Apps (made by Apple) and not just let users make all the apps that are mostly, junk. Seriously, when I had an iPod touch, I only had about 15 apps on my computer. Why? Because they were really mostly only the ones that worked for me. "Over 1,000 apps, half that are useless" I would hope Zune focuses on making quality apps, not a lot of apps that are useless. Zune HD ftw. That's what I have to say.
Reply to this comment
by stockyjoe August 25, 2009 9:09 PM PDT
zune based phone, zune base phone...
Reply to this comment
by o2bpitching August 26, 2009 8:28 AM PDT
zune based phone.... would be a disaster
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During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


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