May 7, 2009 6:00 AM PDT

Microsoft tweaks antipiracy tech for Windows 7

by Ina Fried
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With Windows 7, Microsoft is making some subtle changes to the ways it tries to thwart piracy.

As has been the case for some time, Microsoft's strategy hinges on requiring a user to electronically verify their copy of the software, a process known as activation, and then the software also periodically validates that a copy of Windows is genuine.

In Windows Vista, if a user does not activate their software immediately, they get a warning that they still need to do so. The dialog box offers two options, to activate immediately or to do so later. However, the activate later box cannot be checked for 15 seconds.

Microsoft decided this was a bit too annoying. With Windows 7, users can click activate later immediately, but then get a dialog box touting the benefits of activation.

It's the latest effort by Microsoft to scale back the intrusiveness of its technology while still aiming to deter piracy. With the first service pack to Vista, Microsoft made the software significantly more usable to those whose versions of Windows are determined not to be genuine. Before that, Vista systems entered a nearly unusable "reduced functionality mode" once they were deemed to be non-genuine.

"We think we've gotten it to a pretty good place where it strikes an effective balance," said Alex Kochis, director of product management for Microsoft's Genuine Windows unit. "We're committed to the program for the long term because it works."

Microsoft said in December 2007 that it was seeing Windows Vista pirated at only half the rate of Windows XP. Kochis said that general trend has continued.

With Windows 7, Microsoft is also changing the name of its antipiracy technology, from Windows Genuine Advantage to Windows Activation Technologies. The Windows Genuine name took some beatings in the Windows XP time frame, so probably a good move from a PR standpoint.

The software maker is also adding technology designed to make it easier for businesses to activate multiple machines as well as manage activation for virtual machines.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.


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Add a Comment (Log in or register) Showing 1 of 2 pages (65 Comments)
by magusat999 May 7, 2009 6:33 AM PDT
Why mention personal info like Ina Fried's gender changes what in the hell does that have to do with reporting and doing the job? And really, who that is reading tech articles really gives a unwashed pair of holey undies about someone's gender, or gender changes. That's info that need not be even mentioned, at least not in the tech section.
Reply to this comment
by monkeyfun14 May 7, 2009 6:37 AM PDT
Why point it out?
Thats rude to say the least.
by terminalblue May 7, 2009 6:45 AM PDT
the story is about micrisoft...
you can really tell when /b/ is down
by RobertAPierce May 7, 2009 7:08 AM PDT
Agreed. Him, her, it, whatever.
by thenet411 May 7, 2009 7:22 AM PDT
Because it's probably something she is proud of and she chose to share it. To most people, it give us an insight into her as a person. To conservatives, it's information they can't stand to see. Hence the whining about it from magusat999.
by rapier1 May 7, 2009 7:26 AM PDT
What does it really matter to you? A number of bloggers on CNET include non-tech related personal information in their bylines. Are you upset about those as well?
by man_w_balls May 7, 2009 7:35 AM PDT
your computer's user is suffering from the ID 10T error

the "gender change" thing is a joke, referring to her being mislabeled as male previously
If memory serves correctly, she has always been a "she"
by Vegaman_Dan May 7, 2009 11:02 AM PDT
The information about the author is not part of the story and is just a tagline / signature at the bottom of the page. Other CNET authors talk about their background too, or their hobbies or interests. I don't see anything wrong with it since it is the author who decides what to put in there.

It isn't and shouldn't be a big deal unless you want to make it one.
by bigomet May 7, 2009 12:08 PM PDT
It isn't a joke. It's something she's proud of. Case in point: http://gawker.com/5040535/transgender-journalist-caught-in-wikipedia-edit-war

If you don't want to know, don't read her byline but it's her choice to put it there.
by Inconnux May 7, 2009 2:05 PM PDT
and why do you care? as a social conservative I could care less... its her column, and her choice to put whatever she wants in her bio... If you don't like it, don't read it.
by chlimouj May 17, 2009 10:36 PM PDT
"Microsoft said in December 2007 that it was seeing Windows Vista pirated at only half the rate of Windows XP. "

For as much bad press and negative feedback directed at Vista, I'm surprised it was even that much. Frankly, they're comparing apples to oranges: a highly functional, and hence highly desired, product, versus a giant mess of a marketing nightmare.

Windows 7 will be pirated. How much it's pirated is driven more by the demand for it than by the antipiracy precautions built into it. Let's not give Vista credit where it's not due.
by cary1 May 7, 2009 6:51 AM PDT
and soon we will see trolls complaining about this!
Reply to this comment
by Random_Walk May 7, 2009 6:59 AM PDT
So how exactly does this work at the business/enterprise level? No fluff and obfuscation, please.

It's bad enough that we have to burn yet another license (or eat resources and time) just to run a KMS (Key Management Server) for Win2k8 Server... I'm guessing that whatever they intend to do to "make it easier" will be similarly not cheap?
Reply to this comment
by Seaspray0 May 7, 2009 9:31 AM PDT
There are two methods of activation for enterprise... Multiple Activation key (MAK) and Key Management Service (KMS). Multiple Activation key is an enterprise key that activates with microsoft (and the key gets decrimented each time). When the number of activations reaches the limit, it will not activate anymore OS's. Computers activated with MAK do not require any further activation maintenance. If your company uses KMS, you run the service on one of your enterprise computers. When a new OS comes on line, it searches for the KMS and automatically registers itself with it (activated). It will need to reregister with the KMS atleast every 6 months to maintain its activation. If it doesn't, the KMS drops the computer registration and the computer itself deactivates. Companies can use a combination of both MAK and KMS to activate the OS. To use KMS for client computers, you must have a minimum number of 25 computers registered with it within a time limit, and maintain that minimum number of registrations. I believe the KMS service will be more useful for companies that reload an operating system on a computer since the old computer account will drop it's registration from the KMS in 6 months leaving that space open for the next load. This is all from memory and some values may have changed, but this is the basics of how it all works.

For OEM branded computers, the activation can be tied to a certificate placed into the BIOS by the OEM and using the OEM branded CD/DVD OS restore disk. That's how it is. If you don't like it, you can blame countries like China having a 95% plus piracy rate for the reason microsoft has done this.
by BogusBasin May 7, 2009 11:17 AM PDT
Seaspray...... Sounds like a feminine product. Where do you want to go today?

Amen
by gertruded May 7, 2009 7:14 AM PDT
I had so much trouble with WGA after a warranty fix of my HP laptop that I switched to a Mac. I am not a crook and will not be called one. Microsoft can stuff their WGA.

My HP laptop runs on Ubuntu now. I will not pay twice for the same license and will not try to talk to someone who's English I can not understand.
Reply to this comment
by Dalkorian May 7, 2009 11:43 AM PDT
You're not alone.

If M$ wants me back, they will need to do the following AT LEAST:

- eliminate the antipiracy bull completely, abandon WGD totally.

- include a free packet sniffer to prove their crapware isn't phoning home at all (not that I would trust it either, but it would be a nice gesture).

- hire someone to comb through the code and actually secure it (M$ hasn't ever been able to do this themselves, so I no longer trust them to do it).

- give the OS away for free.

- have it survive in the wild for at least a couple of years without a single vulnerability exploited and a complete consensus regarding it's absolute and total lack of spyware and DRM crapware.

Yes, it's an impossible list. That is intentional. Rape me once, shame on you. Rape me twice, shame on me. Notice though that Linux succeeds decently at all points, so if the Linux community can pull it off ...
by HlLLARY CLITON May 7, 2009 7:17 AM PDT
I wonder if Vista is pirated at only half the rate of XP because it sucks
Reply to this comment
by man_w_balls May 7, 2009 7:36 AM PDT
eggzaktly
by gertruded May 7, 2009 8:07 AM PDT
Why would anyone want to "pirate" Vista?
by ralfthedog May 7, 2009 9:20 AM PDT
Why do people listen to opera music?
by Dalkorian May 7, 2009 11:45 AM PDT
I don't see how that fact would apply any polish to the fista turd, so it can't be true. At least to M$ and their delusional slaves.

;-)
by gsekse May 7, 2009 11:59 AM PDT
I gotta admit, I would only load XP on a system to get microsoft compatibility. That would be for a game usually. I don't know of a game that runs Vista only. So, I guess I wouldn't pirate Vista either.
by pithenumber May 7, 2009 12:53 PM PDT
@gsekse
I think there is a game out there that required DirectX 10 and therefore Vista
but it was a fairly bad game anyways
by Inconnux May 7, 2009 2:08 PM PDT
I believe the last Halo for PC was Vista only, as was Shadowrun. Both were spectacular failures.
by inachu1 May 7, 2009 7:21 AM PDT
If they keep tweaking stuff in the operating system then they will have to keep chaning instruction in the certification process over and over again.

I am surprised that fdisk/ mbr and holding down the left shift key to bypass startup processes is not in any of the autthentic MS certification training classes.

Perhaps those 2 example are not in the training manuals for the same reaosn they keep tweaking and the editors are sick and tired sweeping up after the window builder techs.

Uggggh ! Give me a break!
Reply to this comment
by Seaspray0 May 7, 2009 9:46 AM PDT
fdisk hasn't been available in windows for many years (since windows 98). It has been replaced with diskpart. And holding down the left shift key is documented on microsoft's website along with other ways to boot your computer (i.e. pressing F8). If all you have to complain about is a training manual (probably yours from 1998), then please don't waste our time, inachu1.
by kelmon May 7, 2009 7:32 AM PDT
Windows Activation and Windows Genuine Advantage need to go. As a legitimate customer I can't tell you how annoying it is for your installation to be deemed "illegal" by the software, go into a sort of lockdown mode and then be forced to call Microsoft's call centre in India to plead your case. This system simply does not work well enough that it only punishes the criminals.

In general I don't have an issue with DRM as long as it remains invisible to the legitimate customer but as soon as it starts interfering with normal use, then I have an issue with it. It probably can be argued that DRM will always eventually interfere and is therefore inherently bad but it seems much more prevalent with the "phone home" variety than just plain encryption like you get on a DVD.
Reply to this comment
by dumbspammers May 7, 2009 8:58 AM PDT
I have a legitimate OEM copy of XP on one of the machines on my desk. Rather than talk to some poor muppet in India again when WGA claimed my install was pirated (again), I said screw it and Googled for "WGA crack." Problem solved, permanently. Technically, it might actually be a DMCA violation now, but I have the stupid damn CD key sticker on the case of the PC, and I'd be happy to take that into court as evidence.
by Dalkorian May 7, 2009 11:47 AM PDT
I have a "WGA crack" too - it's called Ubuntu. Try freedom instead of slavery at the tip of the WGA whip.
by monkeyfun14 May 7, 2009 12:27 PM PDT
@dalkorian

Why can't Linux do there own marketing?

If anyone is a slave its you.
by pithenumber May 7, 2009 12:57 PM PDT
@Dalkorian
you overdosed on the Linux koolaid
you make all flavours Linux look bad
random insults is not the way to get people to switch

@monkeyfun
Linux has no marketing cash
actually, Linux is doing pretty well for a product that only has fans to advertise it, not that many fans even
by RainCaster May 7, 2009 8:19 AM PDT
I have never had any problems with activation, it seems to work as expected. I have had problems with the license enforcement that Adobe and CA use, so I always dread doing those installations.
Reply to this comment
by Dalkorian May 7, 2009 11:48 AM PDT
I've never been murdered, so there can't be such a crime.

Finish elementary school before trying to join in the grown up conversations, ok?
by thebigplatano May 11, 2009 6:04 AM PDT
@ Dalkorian, you're a funny character that brings smiles & laughter to the world. Nice comment. (btw, damn elementary school made me repeat kindergarden)
by biffhenerson May 7, 2009 8:40 AM PDT
I say lock them all down tight. Heck dont even let the thing boot up the first time until they activate. Thats the only way to stop the freeloading theives. Oh everyone has an excuse why they or their company cant follow the simple task of activation. And yes here have been a few glitches. Today, its simple to do correctly whether it be one computer or 10,000. It is easy to do. If the complainers are not criminals, then they are certainly lazy or have very very poor corporate governance. Let them eat cake!
Reply to this comment
by dumbspammers May 7, 2009 8:59 AM PDT
You've never had to maintain more than 100 XP installs scattered across 4 continents; if you had, you'd be a little less of a Microsoft suck-up.
by kelmon May 7, 2009 9:20 AM PDT
"And yes here have been a few glitches"

Something tells me you haven't endured on those "glitches"...
by ralfthedog May 7, 2009 9:24 AM PDT
The better solution is to stop using Microsoft products. User is happy because everything works, is fast and far more stable Microsoft is happy because they have no more pirate issues.

Problem solved.
by Vegaman_Dan May 7, 2009 11:06 AM PDT
@Raifthedog wrote:

"The better solution is to stop using Microsoft products. User is happy because everything works, is fast and far more stable Microsoft is happy because they have no more pirate issues."

Well, the other options are to use a closed hardware / OS solution that is run by a company that controls what you are allowed to do with that hardware and what applications are approved for use by the customer. A bit of a dictatorship there. The other 'free' option has support issues that have yet to be worked out and simply is not set up for desktop use in a corporate environment. Both are getting there, but are not there yet.
by Dalkorian May 7, 2009 11:53 AM PDT
Freedom is always messier and more frightening than being a slave is Dan. That's life, not a benefit to being an M$ slave.

WGD is an abomination that shouldn't be tolerated in any way, shape or form. Full stop.
by pithenumber May 7, 2009 1:00 PM PDT
@Dalkorian
look in the mirror before calling someone enslaved to their OS
the very fact that you are in a flame war means you are enslaved to your favourite OS[es]
by ralfthedog May 10, 2009 8:33 AM PDT
@ the Vege:

I am assuming that when you say "closed hardware / OS solution that is run by a company that controls what you are allowed to do with that hardware and what applications are approved for use by the customer." you are talking about the iPhone? OS-X is quite open to new hardware and software. a phone should limit the software it runs to trusted sources.

When you say, "The other 'free' option has support issues that have yet to be worked out and simply is not set up for desktop use in a corporate environment. Both are getting there, but are not there yet." I assume you are talking about Linux? Fedora has far better support than anything I have found on the Windows side. On the desktop, Linux may not be as pretty as OS-X or Windows, but it is leaner, meaner and faster. You can if you like run Linux from a CD or a locked flash drive preventing users from making changes to the operating system or installing new software. When it is time to update software, just have everyone turn off their computers, eject the disk, and put the new one in.

We use Linux on the servers and OS-X on the desktop. After moving away from Windows, we don't have that much for our support people to do. Mostly we write custom applications for the servers.
by mattfast1 May 19, 2009 12:55 AM PDT
Obviously you haven't been in a situation where a malware infection decided to eat the Software Licensing Service on the way out, hence making Vista think it's not been activated properly.

But for the rest of us, we can't wait for a less restrictive activation system from MS.

And before you say it: when GNU/Linux is ready for most users to use on a daily basis, I will recommend it to most users in the course of my job.
by biffhenerson June 9, 2009 7:09 AM PDT
For the record, we maintain 5,400 Windows XP installs in 4 countries. The deployment and management of licensing and patches Its all automated using Microsoft servers. We have never had an activation problem. Our team does a great job. However, they are not self taught flunkies off the street. They are all well educated and know how to use the tools in their toolbox. Professional -vs- hack. One is an investment up front, the other is an infinite expense in putting out fires.
by professionaladventurer May 7, 2009 8:46 AM PDT
I have installed the SAME copies of XP on 10 computers and Vista on 5 (that's an exaggeration, but serves my point) . I just tell "them" my hard drive crashed and I had to get a new one. I have a speaker phone function and it's never taken more then 15 minutes. Not much of a bother.
Reply to this comment
by kelmon May 7, 2009 9:19 AM PDT
Here's the thing - how much time do you think the pirates have spent on the phone to Microsoft, or bother that they've endured? Absolutely none. This crap only impacts the legitimate customer and should not be tolerated.
by Vegaman_Dan May 7, 2009 11:08 AM PDT
@kelmon:

I have installed XP , Vista, and Win7 on thousands of machines in the last decade alone. I have only had to call Microsoft once because of a machine that had a bad run of system boards (Dell GX270's). I don't see that it has been a problem at all except to those people who tend to skirt the rules a lot or just like to whine in general.
by Dalkorian May 7, 2009 11:49 AM PDT
It's tolerated because winblows apologists like being masochistic slaves. Lacking brains causes this affliction.
by Dalkorian May 7, 2009 11:56 AM PDT
by Vegaman_Dan May 7, 2009 11:08 AM PDT
I don't see that it has been a problem at all except to those people who tend to skirt the rules a lot or just like to whine in general.

----------------------------------------------------------------------------

I've never been murdered, so murder can't be real except for people who were going to die anyway. Honestly Dan, I gave you more credit than this. If you like being a whipped slave, fine. Just stop telling everyone that it's the only way to live.
by kelmon May 8, 2009 1:00 AM PDT
@Vegaman_Dan

Blimey, well done on completely missing the point. The point is that Windows Activation and Windows Genuine Advantage does not stop piracy, so what's the point of it being there? Why should YOU have had to call Microsoft at all? YOU have already paid your money to Microsoft and they are inconveniencing YOU.

How customers can be happy accepting this is quite beyond me.
by biffhenerson June 9, 2009 7:11 AM PDT
Yeah and the death sentence doesn't stop murder and speed limits doesn't end speeding and a high school education doesn't eliminate idots.
by dumbspammers May 7, 2009 8:52 AM PDT
"Microsoft said in December 2007 that it was seeing Windows Vista pirated at only half the rate of Windows XP. " And they don't think that Vista was pirated less because Vista is a piece of crap? Doh! Good job, Microsoft! You released an OS that's so bad that most people can't be bothered to pirate it!

I'm using Vista right now, by the way - it came pre-installed on this Dell. I keep an XP box on the desk too, so I can actually get some work done.
Reply to this comment
by cosuna May 7, 2009 10:21 AM PDT
Of course Vista is pirated less than XP. Nobody in its right mind will put Vista on its machine, if he can find a pretty descent old XP copy. Microsoft should sell $50 bucks copies of XP and make millions.

They have paved the way with XP compatibility mode on Windows 7.
Reply to this comment
by gsekse May 7, 2009 12:12 PM PDT
I think the complaint that come with Windows has a lot to do with the numerous versions of XP and Vista. Oh yeah, instead of making one version then adding server functions to that to make a server version. Oh and one limited install for smaller systems. You know like... Linux does, or for that matter, like Apple does. (minus the server and laptop thing)

It happened to me the other day, put something on a portable harddrive that my XP Pro system and my Ubuntu system see perfectly. I goto someone's house with a XP home edition and the harddrive was not able to connect. It's this lack of consistancy that totally puts me off MS. Why the "bleep" these morons can't just make one version of their OS, I'll never know. It helps make people move to Apple and Linux. It's not necessary to have 12 versions of you OS. DORKS! I will throw a party when MS dies. Oh and before someone says that MS will never die... PLEASE! every company that can't keep up with what it's customer's want, dies, sooner or later, dies. I just want Bill Gates to be around to watch it go. That doofus has forced me over the years to look at so many blue screens, install screens and other such crap that I want him to see his baby die, horribly, hopefully.
Reply to this comment
by monkeyfun14 May 7, 2009 12:30 PM PDT
XP Home and Pro

What is so difficult about that?

What amazes me is grown ass adults need someone to hold their hands all the time.
by Q-Hack May 7, 2009 12:36 PM PDT
A skunk by any other name smells just as bad...
Reply to this comment
by pbgtec May 7, 2009 1:01 PM PDT
I think MS is spending far too much time and money on Anti-Piracy. Time and money that would be better spent coming up with an entire new code that locks the OS down from hack happy, spying Chinese coders. Even if the WGA or whatever they choose to call it in the future cuts the piracy in half.... its still being pirated!!! So whats the point. They can't stop it so why bother. If you sell your product for a reasonable price you wont have a problem. Forget China... you can't make another country do the right thing for you. Accept that you will lose in that market or make their product different from the american version.
Reply to this comment
by Assais May 7, 2009 1:26 PM PDT
S/he really looks weird though, more like a clown than a woman.
Reply to this comment
by Inconnux May 7, 2009 2:14 PM PDT
They change the activation and the crackers will have a crack posted the next day... complete waste of time
Reply to this comment
by kcotham May 7, 2009 6:00 PM PDT
Why does Microsoft insist on anti-piracy technology? Greed? Surely they know that it is a losing battle. Software companies back in the 1980s, early 90's figured out that you couldn't lock down products like that.
Reply to this comment
by biffhenerson June 9, 2009 7:17 AM PDT
And where are those companies from the 80s and 90s now? Out of business for the most part. Companies need money to stay in business. Companies provide products and services for money. Pretty simple to understand. Would you do your job for free? The products can be and will be locked down. Its an interesting battle but the pirates will eventually loose.
by JoeyDAtNite May 7, 2009 7:04 PM PDT
"Microsoft said in December 2007 that it was seeing Windows Vista pirated at only half the rate of Windows XP. "

That's because Vista was so bad it wasn't worth pirating. >=]
Reply to this comment
by RobertAPierce May 8, 2009 7:51 AM PDT
As with all DRM, the legit customer is punished while the pirates have no problems. I had all sorts of hassle and had to talk to some guy in india when my hard drive died and I had to reinstall winders #@!$%!#$ .
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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