Microsoft reportedly plans to spend up to $100 million in an ad push aimed at trying to reposition the company's search efforts.
Having failed to strike a search deal with Yahoo, Microsoft has been working to revamp its own search efforts.
The software maker clearly needs something. Its share of the search market not only badly trails both Google and Yahoo, but it has been headed in the wrong direction over the past year, losing ground against its bigger rivals.
CEO Steve Ballmer has continued to use public speeches and interviews to mention that Microsoft would be open to a search deal with Yahoo, but Yahoo CEO Carol Bartz has appeared less than eager to strike such an arrangement.