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March 18, 2009 9:30 AM PDT

Mix kicks off with Buxton touting design

by Ina Fried
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Bill Buxton addresses a crowd of Web designers and developers at the Mix 09 conference in Las Vegas.

(Credit: Ina Fried/CNET)

LAS VEGAS--To kick off its Mix conference, Microsoft went deep into its bench to find a speaker that could connect with the crowd of Web developers.

Rather than start with a product pitch, Microsoft began the event with a speech from Bill Buxton, a computing pioneer who these days focuses on design for Microsoft research.

Buxton's chat had a very un-Microsoft feel, as he ran back and forth on stage, gesturing wildly and speaking passionately about the need to create better experiences. Buxton encouraged the crowd not to get hung up on programming tools at first, but just sketch their ideas on paper.

"These things are far to important to take seriously," he said. "We need to be able to play."

That's not to say that Buxton wasn't there to tout Microsoft and its products. Indeed, Buxton talked about the growth of design within Microsoft, noting that the company has added user experience staff at twice the rate it is hiring technical people and now has about 800 designers and user experience researchers.

"We're walking the walk," Buxton said.

The product pitch is set to begin shortly, with Scott Guthrie expected to announce the beta of Silverlight 3, pieces of which started showing up on Microsoft's developer site earlier on Wednesday.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by ewelch March 18, 2009 10:11 AM PDT
Walk the walk? Who told them where it was?
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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