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February 5, 2009 2:44 PM PST

Windows ads make a comeback

by Ina Fried
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After a brief pause, Microsoft's Windows ad campaign will start singing a new tune.

Click for gallery

Microsoft plans to debut a new commercial during the Grammy Awards on Sunday that focuses on its Windows Live services as part of the company's overarching Windows ad campaign that began with a short-lived series featuring Bill Gates and Jerry Seinfeld and morphed into the "I'm a PC" campaign that started in September and directly targeted Apple.

The new ad features a 4-year-old girl using Microsoft's Windows Live Photo Gallery. It's part of a new phase for the campaign, which Microsoft is calling "Rookies."

"The aim is to put a spotlight on how Windows enhances your life regardless of your age," one Microsoft representative told me.

Windows Live Photo Gallery is one of several free Windows programs that was put out by the Windows Live group. The program, along with Windows Live Mail, initially replaced similar--but less connected--programs built into Windows Vista. With Windows 7, though, Microsoft has stripped the e-mail and photo management programs out entirely, encouraging users to instead download the Windows Live programs.

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft. E-mail Ina.
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by Super2online February 5, 2009 3:18 PM PST
Windows Live is a major improvement over what was a hodge podge of apps and services with no direction. That being said the service still has a ways to go before a 4 year old can master everything they offer online. I have had a very difficult time adding my children onto my network because they are on the Live Family Safety Center. When that happens, things get very complicated real quick.

Other than that, Microsoft does deserve kudos for finally realizing what they want to do with their live services and have now created a very useful and enjoyable service. I just hope they bring my.live.com into the wave 3 fold sooner rather than later!
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by rbz275 February 5, 2009 3:43 PM PST
I still really think Microsoft should include the non-live enabled versions in Windows 7. It makes it a more complete product. Now it is less of one than Ubuntu or OS X. Not even an e-mail client. I liked Windows Mail and Windows Calendar. Also, photo gallery and movie maker were really good media features, and they complete a suite of ready to use apps with windows vista. I really hope they change their mind on this and include them in Win7.

Anyone agree? disagree?
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by pithenumber February 5, 2009 4:03 PM PST
You can download them for free, but they should have a utility that comes up on first install asking whether to install Live or not.
by Super2online February 5, 2009 5:04 PM PST
Never fear, the apps are online and available for download 24/7, http://download.live.com . Making the apps a download rather than including them brings them the freedom to include features with the online services that I don't think they could do otherwise. It really is a win/win scenario for everyone this way.
by rbz275 February 5, 2009 7:55 PM PST
Right I know about the live apps, I've downloaded then on my install of the Win7 beta, but I don't like them as much as the regular apps. I use windows live mail constantly, but if i didnt have a hotmail email, I would hate it. If I didn't have hotmail, I'd rather have the old windows mail and windows calendar.
by Pete Bardo February 5, 2009 3:56 PM PST
So easy even a caveman can do it!
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by bborowski February 5, 2009 4:45 PM PST
Why would any one want it : microsoft won't even admit Vista was a piece of crap.........after 3 years they're still patting themselves on the back and congratulating each-other about what a fine job they did......

You couldn't give it away to me for free.
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by Super2online February 5, 2009 4:59 PM PST
Your hatred is clouding your judgement and preventing you from using a product that would benefit you, your family and friends regardless of made it.
by ca5ter February 5, 2009 5:36 PM PST
@Super2Online
Are you trying some Jedi mind trick?
by sanenazok February 5, 2009 8:48 PM PST
@bborowski: who cares about Vista? After releasing Win 2000 was MS advertising still focused on Win 98? Of course the ads and product pushes will be forward looking. In response to your comments, I've paid for several Vista upgrades. On decent hardware it runs better than XP, looks better, and is a better OS. 'nuff said.
by Inconnux February 5, 2009 9:28 PM PST
The "Games for Windows Live" is just plain horrible. Once again Microsoft sees a competing idea, tries to copy it and makes it a horrible mess...
by Penguinisto February 6, 2009 10:32 AM PST
"After releasing Win 2000 was MS advertising still focused on Win 98?"

Windows 7 hasn't been 'released' yet, so obviously they would still be focusing on selling vista.
by alchemistmuffin February 5, 2009 8:08 PM PST
he's not!

I dumped windows all together for a Mac

PC is dead to me, Macs and Linux is the future....

PC: I'm a PC, and I'm a Failure!
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by kojacked February 5, 2009 8:40 PM PST
Well I certainly agree with the "I'm a failure!" part of your comment. The rest of your post speaks for itself.
by Imalittleteapot February 5, 2009 9:14 PM PST
While playing with Live, both their offline client apps and online services, I've noticed that they're actually pretty well done now. I was impressed. They have been improved on except the live servers still seem to be super slow at times and the URL scheme makes no sense for some of their services like Spaces. spacename.spaces.live.com? WTH kinda URL is that?

But I think the actual service is better done than say MySpace which just looks hideous. And that's when you've made an awesome looking profile. Problem though is that it isn't as functional. One reason is simply because nobody uses it. Also, The decision that space name != user name is one I don't really care for on any social networking site. This seems to be a consistent theme though.

But Live Messenger is probably the best dedicated messenger out, but I'm not including multi-protocol ones like Trillian or Pidgin in this. The mail client is good the photo gallery program is nice, Live Writer is actually pretty fun and their Hotmail service has improved. When you put it all together it makes a pretty good package for the casual web browser. Problem is everybody already uses Google search, GMail, MySpace, Facebook, and Yahoo which makes all that hard work pointless to a certain degree. It's really too bad. If more people would give MS live just a trial they might be surprised, but they won't just because it's Microsoft.
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by tm_anon February 5, 2009 10:20 PM PST
Tell me, do those Live apps have to be downloaded to use the features? Does MS make those apps for both Apple and Linux as well as Windows? When using Windows Live Messenger, can you still get a virus from your friends and have no way of removing it without doing a complete uninstall of the program, running an antivirus sweep once the program is completely removed and then reinstalling it afterwords?

I'm just asking, if the answer is no to all three, then great job MS. Otherwise, it's still not ready.
by Imalittleteapot February 5, 2009 11:03 PM PST
I really don't think you understand how software works. I'm not aware of any vulnerabilities in Live messenger that haven't been patched. Please update your software. Unless of course you're saying you won't use software that's never had a single hole in it. If that's the case then please shutdown your computer. There is no such software on the planet. I just recently did a 400 update, update to a Linux box. Guess you can't use Linux either because one single patch has been applied to it before huh?

Perhaps you got a file from your friend and double clicked on it. Did you do that? Why blame messenger? They could have emailed it just the same? Would GMail be to blame then because you blindly install whatever your script kiddy friends send you?

Windows Live Services are online services. You use them right through your web browser. They have extras that you can download on your computer to interface with these services. For example the email client connects to Hotmail. However, contrary to popular belief. You can just go to Hotmail.com and log in you know. I read my Live mail from within Linux without any problem whatsoever and I use all the other Live services like spaces and Skydive and whatever else right from within Linux as well every morning.
by Imalittleteapot February 5, 2009 11:14 PM PST
I just wanted to add to that BTW. It's been my experience that their services work better in Firefox on Linux than they actually do in Chrome on Windows where it appears to get buggy. So that's really a non-issue.
by ssredmond February 6, 2009 8:29 AM PST
Imalittleteapot,

Great post. Couldn't agree more. I tried the most recent Live Suite and I'm pleasantly suprised. It seems pretty well done, easy to use and kinda fun. The issue, as you stated well, is that people already use those other products. Some people won't try Microsoft because their Microsoft and others won't try Microsoft because they are not unhappy with their current solution. Others won't try it because they want to 'follow the crowd'. In any case, MSFT has it's work cut out for it. Nice suite, hard job selling it. Hmm... somewhat opposite of the usual MSFT MO.
by Imalittleteapot February 6, 2009 10:26 PM PST
ssredmond, indeed the exact opposite of MS's problems. Go figure.
by Inconnux February 5, 2009 9:27 PM PST
Reminds me of the Apple add where 'PC' has a huge stack of money on the table and decides to spend it all on marketing instead of fixing the problems with Vista. Too Funny... :)
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by Imalittleteapot February 5, 2009 9:33 PM PST
I don't know what you're talking about. I was one of the biggest Vista complainers, but since then well. First they already have SP1 out which was a big improvement. Vista went from unusable for me to enjoyable. Second, they're working on an SP2 for Vista right now that I heard was set back, but getting pretty close.

Finally, they're working on Windows 7 as fast as they can and other than the fact they're shipping five thousand versions of it again, I've heard almost nothing but praise from the Beta testers which is in stark contrast to what I heard when Vista was approaching RC1.

What more do you want? Are you gonna cry that they're not fixing everything that's wrong with Windows 3.11 too?
by pentest February 6, 2009 7:20 AM PST
They are working on Windows 7 as fast as they can to squeeze money out of the people that bought Vista. If PT Barnum was alive today, he would have founded Microsoft.
by Mark_Anderson February 6, 2009 12:13 PM PST
So what are those problems with Vista, Inconnux?

Do tell.
by Imalittleteapot February 6, 2009 10:25 PM PST
pentest: If you don't want to pay for Windows 7 then don't. That's why they're releasing SP2 for Vista. They're still supporting it. If you don't like Vista just keep using XP that just had SP3 released. If you're just a whiny broke ass that doesn't want to pay for what they use then download a Linux ISO. You have every option available to you. The world is your oyster. Why are you such a cry baby about it? Someone should send you to a country where the biggest thing on everyone's mind is where their next bite of food is gonna come from. Then you can be a cry baby.
by Inconnux February 7, 2009 12:06 AM PST
Mark Anderson... problems with Vista...

#1 Software backwards compatibility... The is HUGE. A good portion of the programs I use daily won't run on Vista
Not everyone wants (or can afford) to buy completely new versions for all the software they use.

#2 Hardware compatibility. Still a major problem. My $70 2yr old gaming mouse is STILL not vista compatible. Atleast with XP you could use the previous version drivers

#3 Performance. Vista is a slug, thats why they made Win7 perform alot faster (I have a high end system so don't say its just because I have an old system). Sure its performs with 4gb of ram but it still feels sluggish compared to XP with half the tech specs. I run applications that utilize 100% of the CPU and I don't need the 'vista' performance hit when I can use a previous version and get better performance.

#4 UAC nagware. broken security model that people just turn off. Just plain annoying.

I could keep on going but I don't have all night.
by Imalittleteapot February 8, 2009 9:23 PM PST
Inconnux

If you please list the programs you're having problems with perhaps I can help you get them to run or help you find an updated copy that will work on Vista. I haven't found a single program yet that doesn't work in Vista. A few needed a patch true, but I'd be interested to know which ones still don't work at all.

Have you tried going to the website of the company that made the mouse and downloading updated software for it? For example my old Microsoft mouse worked but I had to download an updated version of IntelliPoint to use the extra features. If it is an MS mouse then please Google MS Intellipoint and get the updated software. If it's not an MS mouse then simply visit the website of whoever made the mouse. If they refuse to support Vista though there is nothing MS or Vista can do about it since they didn't make it.

So you run programs that use 100% of your CPU and complain Vista is sluggish? Vista does use a lot of ram and is not for budget computers, but any OS is going to feel sluggish if you use up all your CPU power. However, I've noticed with 2 or more gigs of ram and a dual core or better Vista runs faster than XP. If your system is sluggish with 4 gigs of ram I'm worried you may have a virus or broken hardware or bum anti-virus. Some cheap AV software can cut your system speed in half or worse. I also have 4 gigs of ram and my system flies. That's something you should look into. Perhaps you need a clean install.

UAC seems to be annoying to a lot of people. However, I've left it on and I never see a UAC prompt except for when I install new software or venture into the Control Panel. Just doing my day to day tasks UAC never pops up. Whatever your job is it sounds interesting that you would have to be installing/uninstalling software all day and spend all your day in the Control Panel. Do you work for InstallShield or something? If you do then you guys make a great product. I've never had a problem with it.
by pentest February 6, 2009 7:21 AM PST
They should have an ad featuring a 4 year old hacking Vista.

"So easy a 4 year old can do it"
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by JRP-Winteam February 8, 2009 9:28 PM PST
To watch the commercial now, visit the WindowsVideos Youtube:

http://www.youtube.com/watch?v=Rhre2C4THT4
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About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.


Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.

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