Oracle raises software prices (Verdict: smart, but obnoxious)
Oracle raised the prices for a number of its products this week, by as much as twenty percent in many cases. While on the surface this seems silly in a down economy the truth is that it's actually a very smart move.
First of all, Oracle sets the pricing for the database market (and now possibly the app server market too) and therefore should always be looking for ways to increase their prices. The other important aspect is the fact that Oracle discounts heavily off list price. With a large increase (say 20%) they stand to even their loss on the list vs. actual price. It's deviously ingenious.
Do I think this is good for Oracle customers? No. But, once again I have to marvel at the economic prowess that Oracle continues to display. Meanwhile, just go get some MySQL.
Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com.
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