March 6, 2008 3:29 PM PST

Ask.com--Oprah's favorite search engine

I am all for Ask.com targeting their product, but going after "married women primarily living in the southern and midwestern United States" seems like a death march.

I guess the power of Google really can't be beat...Microsoft should start targeting teens in the Ozarks as they realize they can't compete.

Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @daveofdoom.

Topics:: Marketing,; Market Dynamics,; Disruptors

Tags:: Microsoft,; Google,; Ask

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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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