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February 27, 2008 11:23 PM PST

Novell responds to my acquisition questions

by Dave Rosenberg
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I appreciate that John Dragoon, Novell's CMO commented on my post about the company's recent acquisitions. Had I read his blog earlier I probably would have had more insight. And really, I have no desire to pick on Novell...it's just an easy target :>

The fact that John took the time to address this is an example of high-quality, new-school marketing. If you are not part of the conversation you are irrelevant.

The post is here, the full comment below for your reading pleasure.

Dave,

Allow me to offer my perspective on your opinions on our latest acquisitions being "off strategy".

Specifically, your comments re:

At this point, what is Novell? It's clearly not an open source company.
====
Response:

We've never tried to position Novell as solely an open source company. We are an infrastructure software company with a mixed portfolio of open source and open standards based software. While we may all prefer a world where the entire software stack that customers need to run their businesses be based on open source technologies...it's simply not a reality of most if not all customer environments (today). Accordingly, we offer technologies that solve certain problems independent of the business model that created and licenses them. We clearly believe, as do you, in the power of the open source model and are major contributors to it. But it's inaccurate to suggest that Novell acquisitions that aren't pure open source are off strategy or ill founded.

We are positioning Novell as the leader in interoperability....and as you know we strongly believe the preferred operating system platform be Linux...yes SUSE Linux....and we also offer a portfolio of up the stack IT management solutions....yes most NOT open source developed or based. So the message from us is how we help clients leverage and extend their IT investments...not rip and replace. Again I respect your point of view, given your passion for MuleSource, for open source as the answer to all....we just don't think the market is quite there yet.

Neither of the recent Novell acquisitions:
-Have a large volume of customers
-Are open source
-Have complimentary architectures (I think they are both Java but not sure)
==
Response:

SiteScape. This acquisition has been very well received by clients and the analysts who cover the collaboration space. It also has very significant roots in open source (ICEcorp project http://www.sitescape.com/products/icecore.php), a commitment we will maintain and extend. It's not the largest acquisition we have made but it's very important to our Groupwise franchise and was a logical next step in the partnership we had previously with SiteScape.

PlateSpin. I've said a lot about this....more at http://www.novell.com/company/blogs/cmo/

This is VERY on strategy for us. With this acquisition, we'll extend our next generation data center capabilities by giving customers the ability to manage workloads across both physical and virtual infrastructures. It very nicely compliments our virtualization platform (SUSE Linux with XEN) and our management tools (ZENworks Orchestrator). PlateSpin has been sold to a "a large volume of customers" and now we have a solution that the over 2 million SUSE virtual servers in the market place can take advantage of (not to manage VMware, Citrix, Virtual Iron, Microsoft, etc).

Finally....I'm fine if you find it entertaining or instructive to "pick on " (your words) Novell on your podcasts. I'll just use, as you are, the open forum to react to opinion represented as fact.

Thanks

John Dragoon
Novell
CMO
Link: John Dragoon's Blog
Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @daveofdoom.
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by Matt Asay February 28, 2008 7:34 AM PST
Why is John wasting his time listening to our podcast? I'm going to start having them run five hours long with just one Novell reference per hour to bring his productivity to a halt. :-)
Reply to this comment
by royrusso February 28, 2008 7:50 AM PST
Sorry Matt, Novell's productivity has been "at a halt" for 5 years.
Reply to this comment
by kennonk February 28, 2008 3:25 PM PST
"Novell's productivity has been "at a halt" for 5 years"

Well said Roy, spoken like someone who truly doesn't have any idea about what is going on with Linux. Go focus on your uselessware spamming err I mean marketing BS. And occasionally when you are feeling especially impotent make yourself feel better by capping on companies who drive innovation in Linux like Novell. That is what you are really good at anyway.
Reply to this comment
by royrusso February 28, 2008 10:45 PM PST
I worked at JBoss.
I worked at RHT.
I think that makes me qualified to "have an idea about whats going on with Linux".

Having worked closely with Novell, for over 3 years, I'm also qualified in stating that I've never met a company with a larger group of useless corporate drones than Novell. So please, no more crying...
Reply to this comment
by jark1000 March 1, 2008 3:07 AM PST
roy,
what have you done for Novell?
Could this be co-responsible for a potentially "halt"?
Stop this kind of discussion! It's not worth the time!
jark
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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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