January 15, 2008 2:23 PM PST
First take on Loopfuse Marketing and Sales Automation (Verdict: Fantastic)
We just launched our new website and started using Loopfuse for analytics and marketing automation and I can't believe how cool the product is. The dashboards and tracking mechanisms are like crack for marketing people--we just can't look away.
LoopFuse makes marketing automation simple, enabling you to generate demand and identify qualified leads so you can focus on the effectiveness of marketing campaigns, revenue growth, and overall business success.
You can get your Loopfuse-as-a-Service, or as an open source product. I can't believe these guys haven't been acquired already.
Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @daveofdoom. 
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