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January 14, 2008 2:15 PM PST

The only Web 2.0 book you need to read (Sarah Lacy's book is on sale now)

by Dave Rosenberg

UPDATED: January 14, 2008 5:30pm
The book isn't actually available until May! Web 3.0 and 4.0 should be in flight by then.

My pal Sarah Lacy's book about Web 2.0 "Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0" is now on sale on Amazon.com. I have been giving her grief about the stupidity of Web 2.0 since she has been writing this magic tome, but I have to offer my sincere congratulations to her for cranking this sucker out.

It's the story of how entrepreneurs in silicon valley started to believe in the web again after the drubbing of the 2000 bust. It recounts the birth and growth of the most popular web 2.0 companies of today including Facebook, Digg, Slide, LinkedIn, Twitter, Six Apart, Yelp, Ning and others, by telling never-before-heard personal stories of the people behind them. and this isn't me (Sarah) just supposing what it was like-- the book is the result of hundreds of hours of interviews with the most important people driving, funding and even railing against the Web 2.0 movement.

I can only hope her next book follows the tale of open source destroying proprietary vendor market share.

Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com.
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by petechen January 14, 2008 2:52 PM PST
"title will be released on May 15, 2008" (amazon) Uh Dave, no offense to your pal but let's not hold our breath. In the next 4 months, you can blog 608 pages of more interesting and timely content about web 2.0(b). And it won't cost the public $17.16 each. If "Silicon Boys" was any measure of the genre, with all due respect, I'm not interested in rereading the Larry Ellison and Jerry Yang story. We all know where these boys came from, and what moves them.
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by royrusso January 14, 2008 4:22 PM PST
Just think, if the Web 2.0 bubble bursts within the next 4 months, this book will have a great ending.
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by daverosenberg January 14, 2008 5:26 PM PST
Hah. You guys are both right. I will attempt to blog 608 pages this week and show Sarah who's boss!
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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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