Twelve major brands that won't survive 2009

A number of well-known brands disappeared in the last year due to economic forces and bad management. Circuit City, Aloha Airlines, and Washington Mutual come to mind as examples.

24/7 Wall St. examined 100 large brands that are facing troubled futures. The analysis included records for those brands that are public companies or part of public companies.

The 12 major brands most likely to disappear in 2009:

1. Avis
2. Borders
3. Crocs
4. Saturn
5. Esquire Magazine
6. Gap, Old Navy, and Banana Republic
7. Architectural Digest
8. Chrysler
9. Eddie Bauer
10. Palm
11. AIG
12. United, American or US Air

Full details and explanations are available at 24/7 Wall Street.

Via Cote

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[SterlingN]

The article actually says that those are brands that may not last until the end of NEXT year. That's December 2010. Your title is misleading, especially given as they forecast the date for Border's demise is April of 2010.

[montex66]

I hope Eddie Bauer survives. I love their clothes and they last forever. Where else can adult men find well made clothing that doesn't look ridiculous? If anything, they should go back to being a men's store and not try to lure housewives with yet another shopping destination for women. It was a mistake for them to constantly shrink the men's wear section in favor of more and more apparel for women. Are there any stores that sell only men's clothing? There are many that only have clothing for women, but EB could get their soul back if they would just be what they were in the beginning.

[viper396]

Articles like this are irresponsible. They do nothing but plant seeds of doubt in people, employees, and investors and only make it that much harder for any of them to try to make a comeback and weather thru a downturn.

[royrusso]

You forgot Sun.

[David Gerard]

Oh dear God let Crocs die.