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January 28, 2009 6:58 AM PST

Open letter to Ellison critical of Oracle strategy

by Dave Rosenberg
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TechWeb Global CIO writer Bob Evans recently published an open letter to Oracle CEO Larry Ellison. The heart of the note illustrates the point that Oracle's current strategy remains a burden to customers and that they are (finally) starting to get fed up.

The issue that needs your fresh thinking and attention in today's brutal economic climate is the one-size-fits-all, nonnegotiable 22 percent annual maintenance fee Oracle charges your customers.

As you well know, those customers are desperately trying to cut costs and conserve cash, and are exploring every possible option for doing so. You can help those customers very directly while also advancing Oracle's cause in a variety of ways by being willing to modify your stance on that single-tier, unmodifiable policy.

The author primarily takes issue with maintenance fees, but the underlying theme is that users have already paid for the software and that they aren't seeing much value in what is described as "maintenance." And Oracle doesn't seem to care a whole lot about it.

Mr. Ellison, it's easy to see why you like the current system, where someone pays, for example, $4,000,000 for a software license and then pays you $880,000 every year for "maintenance." And maybe CIOs will continue to find that's a fair exchange of value. But maybe they won't--as you know better than just about anyone, the IT industry is an archetype of creative destruction, where faster/better/cheaper alternatives relentlessly stalk, attack, and kill older/slower/more-expensive models.

Perhaps the model you and Charles Phillips and the entire Oracle global team have built is so extraordinarily singular that it will endure forever and remain unassailable from the forces that have ground down every previous eternal model in the technology business. But maybe not.

Definitely worth a read--this thread of "long-gone customer value" is what open source and software-as-a-service companies thrive on. The big vendor backlash is just starting.

Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com or follow him on Twitter @dr138.
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by slecalvez January 28, 2009 7:46 PM PST
I agree with what Bob Evansis saying. Charging 22%, even 20 or 18% as other software vendors is too much after a certain license amount. I think M&S should be capped at no more than 100,000 USD a year, and percentages should be variable depending on the initial size of the deal.
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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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