I've written a lot about monetizing video games, but Rockstar is taking it to a whole new level, bringing drug-dealing into the new version of Grand Theft Auto for the Nintendo DS.
Rockstar Vice President Dan Houser explained to Edge magazine why the company included this feature in the game:
"We wanted to have a drug-dealing mini-game in lots of the GTA games," Houser said. "We played with it a little in Vice City Stories, because it worked really well juxtaposed with the main story. It works well with what GTA is, with driving around the map, and it gives you another thing to think about--another layer or piece of the puzzle to keep you motivated...It does intersect with the main story and things you learn from it work with the story, but it mostly runs on its own."
If nothing else, you have to admire the guys at Rockstar for their willingness to do pretty much anything to make GTA interesting and controversial.