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September 2, 2008 12:09 PM PDT

Google Chrome and the fear of Zunezilla

by Dave Rosenberg

The buzz around Google's "Chrome" browser is unreal. I'm not sure if it's because we are so starved for innovation or because we really are just living in Google's world at this point.

Over at WSJ, Walt Mossberg cuts through much of the hype:

Chrome is a smart, innovative browser that, in many common scenarios, will make using the Web faster, easier and less frustrating. But this first version--which is just a beta, or test, release--is rough around the edges and lacks some common browser features Google plans to add later. These omissions include a way to manage bookmarks, a command for emailing links and pages directly from the browser, and even a progress bar to show how much of a Web page has loaded.

The big question is what this portends for the desktop market and particularly Windows. It's clear that this is a direct attack on IE's 75% market share but not clear how Google intends to get Chrome into the hands of users. Maybe it will finally launch the oft-rumored Google OS, or maybe their goal is to remove the reliance on the operating system entirely.

A very interesting use case would be to integrate Chrome with something like DeviceVM, which provides an "instant-on" application set to bypass the operating system to get users up and running with a subset of applications immediately.

There is however a very real possibility of this ending up as Zunezilla (credit to Matt Asay for the Zune reference), an also-ran version of Firefox successfully launched to a minimal audience. It's hard to see why users would choose Chrome over Firefox (or even IE) unless they are forced into doing so. And at this point we haven't heard anything about relationships with PC makers to make me think that there will be immediate critical mass.

You can see more CNET coverage and Rafe's liveblog from the press conference here.

Dave Rosenberg dishes up "Software, Interrupted" with nearly 15 years of technology and marketing experience that spans from Bell Labs to multiple start-up IPOs to open-source enterprise software companies. He is co-founder of MuleSource and currently serves as the general manager of Hardy Way. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure. You can contact Dave via e-mail at softwareinterrupted@gmail.com.
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Add a Comment (Log in or register)
by richard mitnick September 2, 2008 12:39 PM PDT
Everyone must be starved for news. And starved for problems. The last time I checked, traffic was really slow at Mozillazine, and at SillyDog. This is because FF3 is working well, SM is working well, etc.

Let's see what happens in six months.
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by dearmommy September 7, 2008 10:44 AM PDT
I jjust got rid of Internet Explorer! I was trying to view some information from a Jewish webpage. IT will not let me see the reports on it. It was about the false birth certificate of Mr. Obama. I went to firefox and it immediately loaded the information. Tried IE again and same thing, again and again. So i tried Chrome and it loaded immediately also. Are they Biased? What is the deal? Does anyone know? I also downloaded the free office software being offered from someone. So hopefully i will not need any microsoftwares if that is their choice to be so biased.
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About Software, Interrupted

In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.

With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.

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