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June 25, 2008 4:00 AM PDT

Maker's Mark distillery is bourbon lovers' nirvana

by Daniel Terdiman

At the Maker's Mark distillery in Loretto, Ky., there are six of these fermenting tubs. Each can produce 4,800 bottles worth of bourbon every four days.

(Credit: Daniel Terdiman/CNET News.com)

LORETTO, Ky.--If you're the kind of person who likes to partake in the occasional glass of bourbon, this tiny town might just be your kind of heaven.

Loretto, about a 90-minute drive south of Louisville, is home to the Maker's Mark distillery, a fully functioning facility that turns out thousands of bottles of the booze each day.

As part of Road Trip 2008 on Sunday, after driving to Loretto along a series of lush green roads dotted with horse farms, charming houses, and plenty of wide-open space, I found myself signing up for a tour of the distillery, eager to see how the golden-brown liquor is made.

This facility has a lot of history. First opened in 1805 by Charles Burks, the distillery later became the property of the Samuels family. For decades, the family produced T.W. Samuels whiskey. In 1953, a grandson who felt that the liquor was too harsh began producing his own bourbon here.

But no matter who's making the booze, this is the world's oldest continually operating distillery, according to my tour guide, Nicole.

A sign outside the Maker's Mark distillery explains its history, which dates back to 1805.

(Credit: Daniel Terdiman/CNET News.com)

Making Maker's Mark bourbon starts with a mixture of grains: 70 percent locally grown corn, 16 percent red winter wheat, and 14 percent malted barley.

The grain mixture is put through what is called a roller mill, which gently crushes it into a powder form. The powder is then put into a nearby mash tub and blended with water drawn from Maker's Mark's own 10-acre spring-fed limestone lake.

In the mash tub, the mixture is cooked down over three and a half hours, producing a sweet mash that is then pumped into one of a series of fermenting tubs in the adjacent room.

There, distillers take a starter sour mash culled from a previous batch--this allows Makers' Mark bourbon to be classified as a sour mash whiskey--and blend it here with the sweet mash that has come out of the mash tub in the next room over. The fermenting tub is filled two-thirds deep with the sweet mash, to which 150 gallons of yeast made daily at the distillery from a five-generation-old family strand is added.

Click for gallery

Finally, a second layer of sweet mash is added, and then the whole thing is left to sit and ferment in the tub, which is more than 100 years old and is 12 feet wide and 12 feet deep, for four days.

The point of this process is that it processes the sugars in the mash, and it is the sugars which produce the element of the liquor that everyone really cares about, the alcohol.

After four days, there are 9,300 gallons of sour mash in each of the tubs, and the next step is to take the mash and filter it through a contraption that steams it, allowing the alcohol to rise up through a series of plates, where it cooks, separating the alcohol.

The alcoholic vapor rises further up through the chamber and gets trapped at the top. Then, it is drained out and sent to a pair of copper tanks, where it is distilled again, producing a clear liquid that's 65 percent alcohol.

The countless gallons of mash left behind after this process are collected and sent to nearby cattle farms, where the mixture is given to cows as feed.

"That's why happy cows don't come from California," Nicole joked. "They come from Kentucky."

All told, each fermenting tub produced 9,300 gallons of mash, which in turn are used to make up to 4,800 bottles of Maker's Mark.

After several steps in the distilling process--grinding three kinds of grain, mixing the powder with water, fermenting the resulting mash and then steam cooking the mash to create alcohol--the 120-proof liquid emerges in these copper tanks.

(Credit: Daniel Terdiman/CNET News.com)

At this point, the clear liquid from the copper tanks is put in barrels for a long aging process.

These barrels, which are produced by a local company called the Kentucky Cooperage, are flash-burned inside for 40 seconds before being delivered to Maker's Mark. That's because the charring process brings out the natural sugars from the wood, caramelizing them.

Once the bourbon is put in the barrels, where it will age for between five and eight years, depending on the batch, it begins the long, slow blending with the sugars from the wood, creating along the way the flavor and color that bourbon lovers know so well.

All of this is done in one of 22 of the company's warehouses, either here at the distillery, in town nearby, or in another town not far away. The idea is to ensure that even if one warehouse is destroyed in any kind of accident or disaster, the entire supply isn't destroyed along with it.

All of the warehouses, plus the distillery and the bottling plant, are a dark gray color. The idea is that by making the buildings dark, it warms them, speeding up the aging process. This is a method employed by some other bourbon distillers as well.

After five years and nine months in the barrels, the bourbon is tested for the first time to see if it has matured. Some batches will be ready at this point, while others will need additional time before being ready.

The distillery building at the Maker's Mark headquarters in Loretto, Ky.

(Credit: Daniel Terdiman/CNET News.com)

On average, the process takes about six years, but some batches take up to eight.

All told, there are about 220,000 barrels being stored at any given time, but each day--except Sundays--many of those barrels are being opened and their contents are being poured into bottles.

Unfortunately for me, I visited the distillery on a Sunday, meaning I didn't get a chance to watch the bottling happen. Instead, they treat the unlucky folks to a video of the bottling process. Perhaps the most disappointing part of this is not being able to see the signature move that distinguishes Maker's Mark, at least from a marketing perspective, from other bourbons: The hand-dipping of each bottle into vats of hot red wax, a step that applies a unique wax seal to each bottle.

Lucky for me--and you--we still had one opportunity to see this happen.

And that was in the gift shop where, if you buy a bottle of the booze, you can do the hand-dipping yourself.

I couldn't resist, even though I'm not much of a bourbon drinker myself. The recipients of this booty know who they are. Let's all hope I can get the bottles back home successfully. Otherwise, I'll be carting 120-proof pants away from the airport.

Please stay tuned to the rest of Road Trip 2008, both on this blog and on my Twitter feed and on my Qik channel.

Maker's Mark maintains 22 warehouses. Each stores dozens of barrels of aging bourbon.

(Credit: Daniel Terdiman/CNET News.com)
Daniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between. E-mail Daniel.

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Add a Comment (Log in or register) (14 Comments)
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by rgsmith21 June 25, 2008 6:03 AM PDT
Great trip...welcome to KY.
Reply to this comment
by HarlDelos June 25, 2008 6:04 AM PDT
Oldest continuously-operated distillery in the world? Not by a long shot. Nicole is undoubtedly enthusiastic and loyal to her employer, but she's smack-dab wrong.

During prohibition, distilleries in the US were prohibited from manufacturing whiskey. A lot of distillers rushed back into production on December 5, 1933, in a dead heat. If T. W. Samuels was the first in the US, it would have been by a matter of *hours*.

However, making good whiskey takes years, not hours. Foreign distilleries had built up inventories in anticipation of the repeal of the Volstead Act. Bushmill has exported "Black Bush" (originally "Old Bushmills Special Old Liqueur Whiskey") to the US continuously since 1934, so they've obviously been operating continuously longer than the folks at Burks Springs.

Bushmill's received a grant to distill from King James in 1608, but it had been producing whiskey for about 4 centuries at that point - considerably before Columbus sailed, and definitely before Burks moved into that gristmill in 1805. They claim to be the world's oldest whiskey distillery.

Samuels may have started work developing Maker's Mark in 1953, but it took him years before he had anything to sell. The Burks Spring Distillery Corporation (as it was known then) filed for a trademark on November 8, 1957, stating that the Maker's Mark brand was first used on November 1, 1957. Most liquor retailers didn't get offered any until 1958.

I'm not much of a drinker, but the odor of a whiskey distillery is wonderful. Clears the sinuses, too!
Reply to this comment
by BourbonDrinker June 25, 2008 6:12 AM PDT
Myself and other members of BourbonDrinker.com traveled to Kentucky and toured the Maker's Mark Distillery two weeks ago. Daniel obviously didn't receive the tour we did. Our tour guide didn't know squat about making bourbon ("They do something here... but I can't remember what"). I would describe the entire experience as a major dissapointment.

The following day our group toured the Buffalo Trace Distillery and I must say, the experience at Buffalo Trace was phenomenally better. Don't get me wrong, the Maker's tour might appeal to some people, especially if you have children in tow (Maker's Mark is the Disneyland of distillery tours). However, if you're looking for an authentic bourbon tour I recommend checking out Buffalo Trace!
Reply to this comment
by JasonFalls June 25, 2008 8:13 AM PDT
Just wanted to offer some verification for HarlDelos, the actual the source of the "oldest continuously-operated distillery in the world," credit goes to the Guiness Book of World Records. There is a sign from them on the wall as you walk into the distillery. So, while we are certain that Nicole is enthusiastic and loyal to her employer, she is smack-dab right according to a pretty credible source.

Thank you, Daniel, for the visit. We're glad you came and are tickled you would share with your audience. We'd love to have them come experience the distillery for themselves.

And I'm a BourbonDrinker.com member as well. Sorry I missed the group tour and that you folks didn't have the experience you expected. I've enjoyed ours, Buffalo Trace's and the visitor's center at Heaven Hill ... there's a lot of fine bourbon experiences out there. We'd encourage folks to enjoy as many as they can.

Jason Falls
(Maker's Mark's social media guy)
Reply to this comment
by JasonFalls June 25, 2008 10:41 AM PDT
And just to clarify (minding our P's and Q's here but don't want to cause any further confusion) we are the oldest operating bourbon distillery in the world, according to Guiness.
Reply to this comment
by nickkkk June 26, 2008 9:23 AM PDT
Jason, your having introduced the key word 'bourbon' doubtless makes you correct but the discussion had been around the oldest distillery. Bushmills would't claim to have been operating continuously since 1608 due to a fire in November 1885 which stopped production during repairs.

So Bushmills is the oldest distillery by 200 years as well as the oldest continuously operating distillery.

As it happens, Bushmills Original (aka Bushmills White Label) is a mixture of malt and grain whiskeys although it would be stretching it to call Bushmills Original a bourbon!
by bourbondrinkerks2 June 25, 2008 10:54 AM PDT
The reviewer needs to go on a real distillery tour , which would be Buffalo Trace. And BT product is loads better, their website more inclusive. And that distillery has been distillery of the year a few years running.
Reply to this comment
by ferricoxide June 25, 2008 2:39 PM PDT
Yup, gotta admit, I was real impressed by Buffalo Trace. Only thing that bugged me was that they've sold off part of their production lines to overseas interests. :(
by ferricoxide June 25, 2008 2:37 PM PDT
That would be a "reporting error" not an error on the part of the tour guide. I took the tour, myself, last summer, with my wife. Actually, took it as part of our visit of the seven distilleries (a damned fine trip, I must say). The tour guide (at least ours did) actually says "oldest bourbon distillery". It should also be noted that, even during prohibition, some distilleries were allowed to continue limited operation in order to produce medicinal whiskey production. During prohibition, it was still possible for people to get prescriptions for limited quantities of some alcohols - Bourbons/whiskeys being included in those alcohols. A very few of the KSBW producers stayed open to meet that demand. The rest opened back up after the repeal of Prohibition.
Reply to this comment
by konecrusher June 26, 2008 10:39 AM PDT
I've been to Maker's Mark several times and found both the Bourbon and the tours to be excellent. The Bourbon is one of my favorites even among the several great Bourbons you can find in Kentucky...so enjoy what you like!
Reply to this comment
by RenoDavid June 27, 2008 3:32 PM PDT
Well, this is confusing. Even the sign says the distillery wasn't in operation from 1831 until 1889.
Reply to this comment
by krs2for June 29, 2008 6:09 AM PDT
Did you mention that you can have your name on a plaque attached to a Maker's Mark barrel?

That MM sure is some good drinking.

I'll have to take a trip to Kentucky to see this place, thanks.
Reply to this comment
by kmadsen07 June 29, 2008 3:49 PM PDT
Now this is an article to tickle my fancy. I might be a geek, but Makers Mark is the best. What a refreshing break from technology. I'm going to my den/bar and pouring on now. Especially after watching Euro Soccer all day.

Cheers to you all for this piece.
Reply to this comment
by elinormills June 30, 2008 11:27 AM PDT
I've been there. Was a fun tour. And yummy tasting.
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About Geek Gestalt

Daniel Terdiman, uniquely positioned to take you into the middle of another side of technology, chronicles his explorations of the "fun beat," from cultural phenomena such as Burning Man to cutting-edge aircraft to game conventions.

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