June 20, 2008 4:00 AM PDT

Making bats the Louisville Slugger way

A stack of billets--cores of maple or ash that have yet to be cut down to the shape of a baseball bat--await that fate at the Louisville Slugger factory in Louisville, Ky.

(Credit: Daniel Terdiman/CNET News.com)

LOUISVILLE, Ky.--The other night, I found myself watching the College World Series on TV, the first time I'd seen any amateur baseball in some time.

But there was something wrong with it: Every time someone hit the ball, there was a loud pinging sound when an aluminum bat connected with horsehide. If you're a baseball fan, you know what I mean.

Click for gallery

Contrast that, however, with the pure sounds I was treated to Thursday when I stopped on Road Trip 2008 at the Louisville Slugger factory here and spent a couple of hours on a behind-the-scenes tour of this, the largest maker of wooden bats for professional players in the world.

In the old days, according to my host, Bill Dellinger, most players' bats were made from white ash. And Louisville Slugger certainly still does use ash. But in 2001, when Barry Bonds broke the single-season home run record using maple bats, many other major leaguers followed Bonds' lead. And today, Dellinger said, more than half of all the major league bats the company produces are maple.

"We happen to think that the maple is too brittle," Dellinger told me. "But whatever the players want, the players get."

Louisville Slugger began making bats in 1884. Over the years, the factory has moved several times, including spending 23 years across the river in Indiana. In 1996, the factory moved to its current location, and shows no sign of moving.

Outside the factory building--which also houses a museum--there's a giant bat that towers over the building next door, and is a popular place for photo opportunities.

Outside the Louisville Slugger museum, there's a giant baseball bat that dwarfs everything around it.

(Credit: Daniel Terdiman/CNET News.com)

Today, the factory makes about 1.83 million bats a year. But they're not just for major leaguers. That number includes bats for minor leaguers, other amateur players, and tons and tons of them for souvenir or corporate promotional use.

But, as can be expected, the major league bats are still the flagship product, and they are made on a special computer numerical control (CNC) machine, operated by the most experienced bat makers.

During my visit, that happened to be Danny Luckett, whom Dellinger called the best bat maker in the world, though he also said that, using the CNC machine and after a little training, anyone could make bats for the big leagues.

Luckett told me that Louisville Slugger began using the CNC in 2002, mainly because it was the most modern technology available.

Prior to that, the company used specialized lathes, several of which are still in operation at the factory for making bats for lower levels or for souvenirs.

At the major league level, however, Luckett can make about 300 bats a day, each taking about 50 seconds, and making up a wide variety of weights and lengths.

The bats are carved out of what are called billets, which are cores of ash or maple that are 37 inches long and 2.75 inches in diameter. But they can have a variety of weights, and that's what makes them different.

The computer that runs the computer numerical control machine, which shapes the major league bats made at the Louisville Slugger factory in Louisville, Ky.

(Credit: Daniel Terdiman/CNET News.com)

After the bats come out of the CNC or the lathes, they must be branded. The company uses special coding, such as "G174," which would mean that it's the 174th model of bat made for a player with a last name beginning with G.

If a player has a contract with Louisville Slugger, his signature will be branded onto the bat. But the company does make bats for players without contracts, and their names are applied in block lettering.

After the branding--which is done by a burning-on process for light-colored bats, and by pressure-applying silver or gold-colored foil onto dark-colored bats--they must be sanded down to a very smooth surface. Running your fingers along one of these bats is a very pleasant experience.

A worker at the factory dips freshly made baseball bats in black lacquer. That gives the bats a shiny surface.

(Credit: Daniel Terdiman/CNET News.com)

Then, the bats are dipped in lacquer--either black or clear--to give them a shiny surface.

One of the coolest things in the factory was a bin against one wall that had the signature plates of the more than 8,000 players the company has had under contract over the decades.

Dellinger called it a "mini museum of baseball history."

I asked him if he felt that the skill was being lost in the bat-making process, especially because of the use of machines like the CNC.

He said yes, but added that the CNC makes precision bats that are the same every time.

He related a story about how bats used to be made by hand, and that one time, the great hitter Ted Williams sent one of his bats back saying that it was too thick.

When they measured it, they found that it was five one-thousandths of an inch too thick.


Recent posts from News - Gaming and Culture
Are Demo and TechCrunch50 fragmenting their audiences?
iPhone to ingest EA's 'Spore Origins'
Behind the prototyping of 'Spore'
GameSpot review: EA's balancing act with 'Spore'
Xbox 360 to be lowest-priced next-gen video game console
Add a Comment (Log in or register) 10 comments
by tenbosch June 20, 2008 5:59 AM PDT
G Gestalt, I am really enjoying your road trip articles and pictures. Keep up the great work. It puts news.com in a new light.
Reply to this comment
by Crunchy Doodle June 20, 2008 7:41 AM PDT
It's nice to see that the Louisville Slugger is made in Louisvile by an American company, and not just a brand name with all manufacturing done overseas.
Reply to this comment View reply
by Captseadog June 20, 2008 1:06 PM PDT
The maple over the white ash explains why so many bats are being broken in the majors.
Reply to this comment View reply
by junk64 June 21, 2008 10:43 AM PDT
RIght next door is a glass factory. The outside has a baseball breaking a glass window! haha I am right across the street right now! A wonderful place to see. Even on the street outside are markers that are diamond shaped and a bat standing. It has the players name on home plate!
Reply to this comment
by alegr June 22, 2008 2:49 PM PDT
>"We happen to think that the maple is too brittle," Dellinger told me

It's not only brittle, but also when it breaks, it explodes to sharp shards that can fly far and may cause significant injuries.
Reply to this comment
by alegr June 22, 2008 2:56 PM PDT
By the way, why this P.O.S. forum engine removes line breaks? Does CNET care to find REAL forum engivne instead of crappy Jive? For example, the one that is able to display responses instantly, not after indeterminate time? What's wrong with that? TheDailyWTF, for example, works OK. Isn't it time to feature Jive there?
Reply to this comment
by benjaminstraight June 22, 2008 3:19 PM PDT
Good article. I think the factory was featured on 'How It's Made' or some show like that.
Reply to this comment
by masterz13 June 23, 2008 6:51 AM PDT
Wow, I didnt think you would come to KY! I live there. I went to that museum on a school field trip. Its awesome.
Reply to this comment
Powered by Jive Software
advertisement

Latest tech news headlines

About News - Gaming and Culture

Along with other reporters, CNET News' Daniel Terdiman, uniquely positioned to take you into the middle of another side of technology, chronicles the latest and greatest of the "fun beat," at the tech culture nexus of video games, fire art, Legos, 3D virtual worlds, social networking, aviation, hacked Roombas, and much more.

Add this feed to your online news reader

News - Gaming and Culture topics

Featured blogs

advertisement

Inside CNET News

Scroll Left Scroll Right
  • News - Business Tech

    Chrome's JavaScript challenge to Silverlight

    The advent of Google's Chrome browser, software pros say, should spur a big speedup for JavaScript, which would raise its standing against Microsoft's Silverlight technology.

  • Gallery

    Photos: Top 10 reviews of the week

    Here are CNET Reviews' 10 favorite items from the past week, including the TiVo HD XL, Sony Cyber-shot DSC-H50, and the Dish Network's newest digital TV converter box.

  • News - Apple

    Apple watchers spot 'iPod Nano' pix, iTunes hints

    The rumor mill has long been predicting a longer, leaner new version of the iPod Nano, and now it's conjuring up some pictures.

  • Outside the Lines

    EIC Squared: Chrome, iPods, and a Dell-Salesforce union

    On this week's EIC Squared podcast CNET's Dan Farber and ZDNet's Larry Dignan discuss Google's latest rocket launch--the Chrome browser--as well as Apple's iPod event next week and a Dell-Salesforce.com union.

  • Video

    Katie Couric reflects on first Webcast

    The political conventions are over and so are CBS Evening News anchor Katie Couric's first series of Webcasts. CNET's Kara Tsuboi sat down with Couric on the final night of the Republican National Convention to discuss what she liked about Webcasting, some of her most memorable guests, and whether TV news will still be around by the next round of conventions.

  • News - Digital Media

    At 10 years old, whither Google?

    Daniel Sieberg of CBS News looks at how the company grew exponentially from start-up to superstar and part of our culture, but what's ahead?

  • Video

    YouTube plays party politics

    During the presidential campaigning four years ago, YouTube didn't even exist. Now it's a tool candidates must master to get their message across. CNET's Kara Tsuboi stops by the YouTube upload booths at the Democratic and Republican conventions to find out why Google's video site has such a big presence in Denver and St. Paul, Minn.

  • News - Gaming and Culture

    Are Demo and TechCrunch50 fragmenting their audiences?

    With both events scheduled to start Monday, many press, as well as venture capitalists and others are having to choose which one to attend.

  • News - Cutting Edge

    Execs predict next Google-like tech

    On eve of company's 10-year anniversary, researchers and business pundits speculate about what technologies might someday have as much impact as Google.

  • Gallery

    Images: The art of 'Spore' prototypes

    Will Wright and his Maxis team worked on dozens of prototypes to test the elements of their soon-to-be-released evolution game. Here's a sampling.

  • Webware

    At the TechCrunch50, an unfair advantage?

    Inside baseball: How Webware and other blogs can compete with TechCrunch in covering the TechCrunch50 event.

  • Green Tech

    Duke Energy to invest in mini solar power plants

    Can hundreds of rooftop solar panels collectively operate like a central power plant? Duke Energy launches $100 million distributed solar program to find out.