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June 18, 2008 4:00 AM PDT

How a Corvette gets built

by Daniel Terdiman
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BOWLING GREEN, Ky.--The four trucks loaded down with Corvettes that I saw heading south as I drove north on I-65 from the Huntsville, Ala., area had to mean something.

What it meant, of course, is that those cars, and every Corvette made since 1981, had come off the line at General Motors' assembly plant in this southwestern Kentucky town. I was on my way here to see that process in motion.

Click for gallery

My visit to the Corvette factory was one of the stops I had most been looking forward to on Road Trip 2008, my voyage around the South in search of the best technology-, science-, business-, or manufacturing-related destinations I can find.

And I have to say that, although my tour was fairly short and to the point, it did not disappoint.

How could it when you get to see how one of the most iconic cars in history is made, step by step, from nothing but a shell to when the key is turned and a brand new, ultra-shiny Corvette drives away for the very first time?

Each day, the factory turns out about 148 Corvettes. Counting the painting of the many panels, the process takes between two and two and a half days. There are just less than 1,000 employees working the line, mostly turning out Corvettes, though the factory also builds eight Cadillac XLRs every day.

An assembly line worker at the Corvette factory installs the driver's seat, one of the first steps in the vehicle's production process.

(Credit: Daniel Terdiman/CNET News.com)

According to GM Public Affairs Officer Andrea Hales, who took me on my tour, each task on the line takes about three minutes. That's far longer than the industry average, she explained, which is closer to 30 seconds.

A Corvette is put together in two totally separate processes. On one production line, teams work on building the car's chassis, which includes its engine and drivetrain. On the other line, workers piece together the car's body and its interior, including the seats, steering wheel, tires, and more.

Eventually, the two lines converge, much as two train lines would, and a process known as "body merge" occurs, in which the body is lifted up and brought down on top of the chassis (see video below).

But, of course, that's long after the process begins.

I was surprised to find, as was explained by Hales, that each and every Corvette is made to order. That is, someone somewhere has purchased the exact vehicle they want, and now, it is put together here in Bowling Green.

In order to make sure that the right car is put together, each new frame that comes onto the line sports a purchase order that is taped to its front. This tells the line workers exactly what options to put on the car. And that explains why, as you look up and down the line, you see a vast array of different configurations of Corvettes: some are red, some black, some convertible, some hard-top. Some are the top-of-the-line Z06, others are the more standard models. But all are Corvettes.

For many people, Corvettes are the be-all and end-all of cars. That explains why there are Corvette enthusiast clubs almost everywhere you can think of. And many of the car's owners consider it a Mecca-like pilgrimage to visit the factory for one of the several tours offered each day.

Of course, as a member of the media, I was allowed to take photographs, something the public is expressly forbidden from doing. In fact, I later talked to one Corvette owner who had been on a tour as I was being led through, and he told me that he thought I had bought one of the cars on the line and was photographing it as it was being built.

I wish.

This fellow, it turned out, was from the Corpus Christi, Texas, Corvette club, and he and several of his fellow club members had come to visit the factory while I was there. As I was leaving, I noticed that there were 23 Corvettes parked together in one section of the parking lot--one lot is for GM cars, another for all other makes--and all but one of them had Texas license plates.

I assumed that these cars were all together, but it turned out that they were from three separate Texas-based clubs, and all had come, by coincidence, to the plant on the same day.

I thought they might be pulling my leg when they told me this, but the fascination the Corpus Christi crew had in examining some of the other Texas Corvettes seemed to demonstrate the truth in what I'd been told.

Completely by coincidence, three separate groups of Corvette enthusiasts from Texas brought their cars to Bowling Green, Ky., on June 17 to visit the Corvette assembly plant. All told, they came with 23 of the iconic cars, and parked them all together.

(Credit: Daniel Terdiman/CNET News.com)

Near the factory, but across a state highway, is the National Corvette Museum, which Hales told me is not affiliated with GM, but which she said actually sells more of the cars than any dealer in the country. That is, she explained, many Corvette owners order their cars and take delivery of them at the museum.

Back in the factory, Hales led me along the body assembly line, where we stopped at just about each of the stations to watch the workers there do their jobs. One by one, they installed driver's seats, steering wheels, side panels, rear windows, and more. There was the constant sound of bolts being mechanically tightened, of hammering, and of the general manufacturing plant noise you'd find anywhere.

I was struck by how poised, yet relaxed, many of the workers were. I'd expected a lot of tense, serious-looking people. And to be sure, some carried that look. But many others were smiling, laughing, and even reading magazines between tasks.

It was very kind of the Corpus Christi (Texas) Corvette Club to get T-shirts made up for my Road Trip 2008 project.

(Credit: Daniel Terdiman/CNET News.com)

At one point, the body line stopped and suddenly everyone on that line was standing around, talking and waiting. It turned out that the body shop, which makes the frames, had some delays and had temporarily run out of bodies. So the line workers had nothing to do but wait until more arrived.

Presently, though, the line began moving again, and everyone went back to work.

Another thing that surprised me was the lack of robotics. I had visions of car production facilities where most of the work was done by hyper-efficient robots. But here, most of the work was being done by these auto workers, something I suppose I shouldn't have been surprised by, given that these are Corvettes, and a high-end car demands personal attention.

Not long after the body marriage station, the line ends. And that's because the cars are done. If you stand in front of it, you see a long line of finished Corvettes. After seeing them in various stages of production, from bare frames, to partially built cars, it is striking to see these gleaming, perfect vehicles rolling off the line (see video below).

Afterward, the cars go into what's called the dynamic vehicle test, where automated systems run them through about 800 different diagnostics, looking to ensure that every single new Corvette is ready to be shipped to its owner.

If the car doesn't pass every one of the tests, it must go to a repair station off to the side where mechanics will try to fix whatever was wrong. Then it goes back for the diagnostics once again. It cannot leave the facility until it has passed.

To be perfectly honest, I've never been a huge Corvette guy. Ferraris are more my fantasy vehicle. But I'll tell you, after watching these cars get built, and after hearing their engines roar to life for the first time, I would gladly have taken a set of keys and hopped behind the wheel of one of these cars and driven off into the Kentucky heat for a Corvette summer.

Daniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between. E-mail Daniel.

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by dascha1 June 18, 2008 4:27 AM PDT
Yep, good stuff. Though I did see the old media version on History a while back, insightful to say the least. Problem is, what would CarMax give me on a 2004 today with the space and 15MPG hot dog mileage? For example, a Suburban 4-wheel STEER 4WD 2500 (sort of like the SSA motor cade) valued at 52k 4 years ago is now worth <10k to CarMax now. Don't try KBB.com because they've never bought or sold a vehicle since they've existed. And the economy on the Suburban is 15MPG to avg.

Thanks for sharing the glimpse!
Reply to this comment
by jasonvp June 18, 2008 6:22 AM PDT
quote from the article "I was surprised to find, as was explained by Hales, that each and every Corvette is made to order. That is, someone somewhere has purchased the exact vehicle they want, and now, it is put together here in Bowling Green." It's likely you may have misunderstood Hales. Each Corvette is made to order for a dealer. A dealer *may* or *may not* be ordering that car on behalf of a customer. He may actually be ordering it for stock.

This can be verified by going into any large Chevrolet dealership and counting the Corvettes they have in stock. Those all weren't canceled customer orders. They were ordered by the dealership for stock. It's no different than any other car GM produces, really...

Good stuff otherwise.
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by ABrimberry June 18, 2008 7:24 AM PDT
JasonVP is correct regarding the "made to order process." At the plant, they do mark the cars with a sticker that have been ordered by an individual from a dealer. This distinguishes cars that are for dealer stock vs. an already sold car for an individual. Great article. One of the best I've read regarding the assembly plant.
by biooya June 18, 2008 7:30 AM PDT
"15MPG hot dog mileage" - My 05 gets about 29mpg highway, 22 city. Unless, of course, I'm being "aggressive". Deprecation on a 'vette is much less than typical cars.
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by vrette June 18, 2008 8:16 AM PDT
I ordered my 2006 Corvette convertible exactly how I wanted it from a dealer, and took delivery at the Corvette Museum approximately 90 days later. Museum delivery includes the factory tour and the museum tour with one-on-one attention from a guide from the Museum (which had worked at the factory for years) for the entire time. My wife and I had a blast.
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by open-mind June 18, 2008 9:01 AM PDT
Once Chevy gets the Volt perfected, I would love to see them create an E-Flex or electric version of the Corvette. I think an electric Vette that could go 0-to-60 in under 4 seconds (with a fuel cost/mile less than a Prius) would be quite popular. Kind of like a Tesla Roadster, but better and less expensive.
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by tjackson82 June 18, 2008 10:28 AM PDT
As a jornalist, I, too, got the VIP treatment at the factory for the story I was doing. The only difference is that I got to watch nmy own 2008 Velocity Yellow convertible get built and was able to start it and drive it off the end of the assembly line! It was the experiance of a lifetime and as a testament to the build quality, I now have almost 7,000 miles on the car and there have been zero problems! Way to go Bowling Green!
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by expatisback February 1, 2009 7:12 PM PST
Re. the museum delivery option, can anyone confirm if "watching your own be built" is the standard offering, or requires setup via dealership or other? Many thanks
by dadsgravy June 18, 2008 1:20 PM PDT
Wow! Everyone was white, fat, and wore shorts and a t-shirt. That's either the hiring requirement, or the standard uniform. Clearly that job isn't labor intensive and a salad lunch should be the mandate.
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by dfwillcmk June 24, 2008 7:19 PM PDT
Didn't your mama teach to that if you could'nt say
anything nice to just keep your mouth shut. The plant
has a friendy very outstanding work force. They build a fine product!
by ferretboy88 June 18, 2008 7:10 PM PDT
A prius doesn't get 50 mpg when you drive it 90 on the highway dorks. With a 6 speed a brand new corvette will get high 20's on the highway at a normal speed.
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by victoriarose620 June 19, 2008 1:18 AM PDT
these cars are just soso
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by make_or_break June 19, 2008 8:30 AM PDT
Soso? Kinda like yer comment?
by SuperCavey June 19, 2008 6:20 AM PDT
Just like your mom was in bed last night, Oh Snap!. I'm a ford guy and love mustangs to death (although I don't own one, yet) but, I am not naive and will admit the Corvette is a great car. It has a strong history, great craftsmanship, and even more efficient than a lot of cars are on gas.

Anyone who says they are crap or just so-so are being stupid because chances are they can afford them and most likely couldn't handle the power they produce. I must say I'm surprised how many posters on this actually own a Vette.
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by SuperCavey June 19, 2008 6:21 AM PDT
Just like your mom was in bed last night, Oh Snap!. I'm a ford guy and love mustangs to death (although I don't own one, yet) but, I am not naive and will admit the Corvette is a great acar. It has a strong history, great craftsmanship, and even more efficient than a lot of cars are on gas.

Anyone who says they are crap or just so-so are being stupid because chances are they can afford them and most likely couldn't handle the power they produce. I must say I'm surprised how many posters on this actually own a Vette.
Reply to this comment
by benjamin straight June 19, 2008 3:46 PM PDT
Cool article and informative.
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by blurble June 23, 2008 11:37 PM PDT
Pathetic. You want to see where REAL cars are built?? Take a look at the VW Phaeton plant, or a BMW line in GERMANY. [Post edited to remove profanity]
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by blurble June 23, 2008 11:54 PM PDT
Oh, forgot. PORSCHE is more iconic too, and has a better assembly plant. AND you can get euro delivery where you get to drive it on the autobahn. Seriously, the US needs to get a clue about cars --- if only GM applied this build to order with all their cars, there wouldn't be all their JUNK sitting on car lots that no one wanted in the first place. I'm surprised this thing even has xenon headlights (but not BI xenon) since the US is so far behind in implementing 10 year old technology. You can't tell me that anyone who could buy a Porsche for the same money would go with a corvette. The GERMANS always win.
Reply to this comment
by ppitalo July 2, 2008 9:45 PM PDT
Hmm? I think if you check the history books on W.W.II, you'll discover the Germans lost W.W.II with their high technology war machine.

Porsche doesn't build a car that meets the LeMans GT1 class requirements. If they did, it would lose to Covette C6R, just like the Aston Martins have the last five (5) years running.
by ppitalo July 2, 2008 9:30 PM PDT
The Corvettes pictured in the Bowling Green Assembly Plant parking lot on 6/17 were with the Lone Star Corvette Club (LSCC) based in Dallas, TX. Thirty three (33) LSCC Corvettes were in the caravan to the NCM and Assembly Plant. The LSCC caravan left Bowling Green on Wednesday 6/18 heading for the "Tail of the Dragon" on TN 129. On Thursday 6/19, the LSCC caravan traveled to Asheville, NC. On Friday 6/20, the LSCC caravan spent the day at the "Biltmore" house/estate, before returning to Dallas on Saturday 6/21. A group picture was taken at the "Biltmore" House on Friday 6/20. Please advise if you guys want a copy of the picture to post on your website.
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by myvette1999 August 1, 2008 9:49 AM PDT
I own a vette and I can honestly say that they are the best cars every made, and the gas mileage is outstanding. I appreciate the article and for showing just how the beautiful cars are made. So-So not hardly!!!!!!
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