It's true that the Beatles have been on iTunes for some time, but on Friday, Apple paid proper tribute to the Fab Four with a gorgeous animated new ad.
Posted late this afternoon on Apple.com, the video takes viewers on a fast-pased nostalgic trip through the Beatles catalog, all to the sounds of "Magical Mystery Tour." It's a treat of clever animation, blended imagery, and good old fashioned fun.
It's not clear exactly why Apple posted this today, since there's no clues about anything new. But since the Beatles' "Yellow Submarine" e-book just went on sale, I'm guessing that's the reason.
Either way, the video is well worth watching. You can't possibly come away from it without a big grin.