I can't decide if this is brilliant or ridiculous.
A few minutes ago, I saw a tweet go by from @sf_giants, the official fans' Twitter account of the San Francisco Giants baseball team. "The Giants want to have the largest tweet-up in history! Check out this exclusive $20 tweet-up only for Giants followers," it read.
One the one hand, if you say you're doing something like the "largest tweet-up in history," that's sure to get my attention. On the other, if you follow that up by saying that it's going to cost twenty bucks, I'm going in fully skeptical.
Clicking through to the Giants' Web site, I saw that what the team is really charging $20 for is tickets to its April 30 night game against the Colorado Rockies, and the opportunity to sit in on "a panel discussion with social media experts," to attend a pregame tweet-up party, and to sit in a special tweet-up section in the stands. All proceeds, the Giants said, will go to charity.
All in all, what those who participate are getting for their $20 is actually a pretty good deal, I'd say. But there's something about the notion of charging for a tweet-up that I think is a little bit tone deaf. Of course, I'm not sure how else I'd phrase what the Giants will be doing, but to me, a tweet-up is a gathering open to anyone who wants to attend, and which doesn't cost anything.
I suppose it's just semantics. But I do wonder how many people will respond to the promotion. I also wonder which "social media experts" the Giants will trot out for its panel discussion. And while I've sat through countless panels featuring social media experts, I wonder how many baseball fans are going to be interested in doing the same?
More to the point, I wonder if the panel will consider the question of whether charging money for a tweet-up was a good idea?