October 9, 2009 4:00 AM PDT

The future of iPhone games

by Daniel Terdiman
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With the release of "2012," the iPhone app tied to the forthcoming Sony Pictures film of the same name, a group of developers may have kicked off the future of games on the hit smartphone.

While the game itself is fairly simple and lasts just minutes, it incorporates features that may never have been tried before, and as such, could be among the small number of titles that are showcasing what will soon be considered par for the course.

In the minds of many industry observers, thanks to its integration of a functional operating system, an accelerometer, GPS and a camera, and the fact that thousands of developers, big and small, have released games for the iPhone, the Apple device has already surpassed Sony's PSP and Nintendo's DS as the most important, or at least most adaptable, portable gaming platform.

But as developers get more creative and as its technology improves, it's likely that the iPhone will only get more impressive as a gaming machine.

The new iPhone game, 2012, features an innovative ability to call out to people on a user's contact list for help with answering tough questions. This is one example of where features in iPhone games are heading.

(Credit: Daniel Terdiman/CNET)

With "2012," the developers at augmented reality entertainment production studio Trigger seem to have broken new ground with a couple of features. In the game, players are tasked with making their way--virtually, of course--from their real-world location to a digital Tibet. They do so by answering trivia questions related to survival, and with each correct response, they are credited with hundreds of miles of forward progress.

But sometimes the questions can be difficult, and since players get only three "lives" with which to get to Tibet, the game borrows a page from the TV game show "Who Wants to Be a Millionaire"--players are able to cash in "lifelines," and reach out to real-world friends for help with tough questions.

To do so, players can call people from their iPhone contacts list, directly from within the game, a feature that, according to Trigger president and executive creative director Jason Yim, had never been implemented in an iPhone game before.

And while from a user experience perspective, the procedure seems very simple and well-integrated, Yim said that from a technology perspective, successfully integrating phone calling from within the game was "quite complex."

By itself, the feature may not come across as that impressive, and it has some serious flaws--for example, each time someone plays the game, they must re-enter the three people they wish to call for lifelines, something that can be time-consuming for someone with a lengthy contacts list. But as a technological innovation that will eventually make its way into any number of games, the feat is both impressive and important.

Just the beginning
To Yim, however, tools like this are just the beginning of what will soon be a new wave of feature innovation, many of which will happen as developers clue in to how to take things to the next level, and others which will come as a result of new developments in the iPhone operating system itself.

For example, he pointed to the fact that Apple is now allowing Flash programmers to bring their applications to the iPhone, a move that will make it possible for many games to now be ported onto the device, and which will make it "simpler to create basic content for the iPhone."

And new innovation, exciting especially to a company like Yim's Trigger, is the emergence of new augmented reality games that double as marketing vehicles for large companies. Already, some apps for the iPhone 3GS--which, unlike the two earlier versions of the iPhone, has a built-in compass--have implemented AR, such as a secret feature in the Yelp app that lets users shake their phone three times and see restaurant names and reviews appear on the screen over the video they're watching.

But Yim suggested things will soon go beyond that. For instance, he said that an iPhone user might be able to walk up to an AR-enabled poster, point their device at it and automatically unlock some sort of prize. Similarly, a user could take their iPhone into a McDonald's, or some other partner restaurant, and get a free french fries, all because the device knows where it is, and syncs that awareness to some sort of marketing campaign. And if that was built into a game of some sort, it would give players an incentive to participate.

One-point-five Life
To Ge Wang, the chief creative officer and co-founder of hit iPhone apps Ocarina and Leaf Trombone developer Smule, augmented reality is exactly the direction that the next generation of iPhone games will take.

Wang said that the iPhone, as a device, is moving people's sense of computing into a new age, taking them away from their monitors and letting them go anywhere they want. As a result, games will be able to leverage that newfound computing freedom and blur the lines between the virtual world and the physical world.

"I think maybe for the first time, with the iPhone and all these supersmart phones," Wang said, "you have (the convergence of a couple of) things you need for augmented reality."

First, he said, is a ubiquitous computer in the hands of millions of people. And second is that that device, always in users' possession, provides consistent network connectivity and location awareness.

Add that to the fact that the iPhone, especially the 3GS, is rich in sensors, and you have the ability, more than ever, to bring connected gaming out into the open world.

"The time's never been better or more ripe for...this kind of mixed virtual reality," Wang said. "It is kind of this alternate reality, and augmented reality. It's not quite Second Life, and it's not first life. It's almost 1.5 Life."

Wang also pointed to the push notifications feature of the iPhone's OS 3.0. He suggested that game developers would be able to change the dynamic of how people play games together, and that with push, "people don't have to be proactive, they can be reactive."

In other words, multiplayer iPhone games could offer each participant the ability to take turns, regardless of where that person is, because the device can send a notification when it's time to take action. And that's just one example. It's hard to prognosticate the endless ways that this kind of tool could be implemented in games, but to Wang, this kind of feature means players can having passive relationships with the games they play to more active ones.

Smart micro-transactions
Another future game innovation is likely to be what Seth Gerson, CEO of iPhone app developer LastLegion Games, which built the official iPhone game for the film "Watchmen" called personalized in-app purchases.

Already, some iPhone games and other applications allow in-app purchases--but to Gerson, those tend to be a bland set of offerings that pay no mind to the personal preferences of users.

But that will change, he suggested, as developers get ahold of and mine new behavior data that allow them to offer players the specific kind of virtual items they want. "You can give the consumer a voice in what they're purchasing," Gerson said, "and give them better experiences."

That means, essentially, that iPhone games will be set up to determine, based on how people play, or on preferences they've asserted during play, the kinds of items the might want to buy. In a first-person shooter, that could mean offering specific kinds of weapons or armor, or different kinds of outfits in a fantasy game. The sky, really, is the limit, so long as developers think about what the data they collect mean and use it to enhance players' experiences.

Gerson also thinks there is a future for iPhone game features based on cloud computing. He said it's too early to say exactly how that will evolve, but the upshot is that developers will be learning how to automatically transform multiplayer games into solo play if someone's network connectivity is lost. Further, he said, technological advances in data distribution will mean that multiplayer games will work better even on AT&T's EDGE network and won't require 3G for seamless across-the-network play.

Given that Apple always plays its cards close to its vest, there's no way to know for sure what kinds of technological innovations are coming for forthcoming versions of the iPhone or its operating system. Much can be guessed, of course, and developers are going to have to stay a step ahead if they want their games to be relevant and exciting to players faced with nearly limitless choices.

It also matters, of course, how new innovations are implemented. It doesn't do anyone any good when new features are rolled out if the way they're done makes for a mediocre user experience. But when done right, a new feature can be disruptive and force everyone in the field to stand up and take notice.

Because the iPhone environment is so adaptable, as it should be given that it is a functional, albeit limited, computer, it is certain that there is no limit to the kinds of innovations that are coming down the line, both for games and for other kinds of apps. But given that games are one of the most popular genres of apps for the device, you can be sure that if there is one area certain to highlight the evolution of new kinds of features, games will be where the action is hottest.

Daniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between. E-mail Daniel.
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by acheron5 October 9, 2009 5:55 AM PDT
The "augmented reality" apps that are being released for the iPhone and other platforms are great. It definitely has the potential to push entertainment and gaming in a new direction.

In particular, it may soon be possible to have a real life version of Doom/Lasertag running on a mobile device in which the phone is the gun site and the video is overlaid with powerups and weapon effects. Pointing the camera at an opponent and shooting them would disqualify the person from the game and disable their ability to shoot others. The game map would be a real world location and powerups could be real world objects. For instance, aiming the camera at a pre-designated fire hydrant could charge up an ice gun, street lamps could be overlaid with an automated gun turret and so forth.

So instead of having kids stuck in front of their tv's playing on their consoles they would be running around their neighborhoods blowing each other up in semi-virtual and augmented games of war, just like in the old days.
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by atomD21 October 11, 2009 7:41 PM PDT
My only concern is with these kids running with their very pricey iphones, looking at the screens and running into the designated fire hydrants...game over. That said, it is a very interesting idea!
by thelemurking October 9, 2009 5:59 AM PDT
"the iPhone, the Apple device has already surpassed Sony's PSP and Nintendo's DS as the most important, or at least most adaptable, portable gaming platform."

Are you serious? Do we have the same device? Because I have not found one game that is really worth anything on the iPhone. Nothing comes close to what is being done on the DS or PSP. iPhone games are so incredibly basic and boring that they lose interest after 5 minutes... if that. I think the only game I regularly play is Falling Jems which is a BeJeweled rip off. Sadly the only game I think that really show cases the iPhone is Cooking Mama and even that was not worth paying for the full version.

The PSP and DS(i) are dedicated game machines, the iPhone is a phone with many features, one of which is somewhat capable of playing games. How that makes the iPhone the most important portable game device is beyond me.
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by Pishkado October 9, 2009 6:19 AM PDT
Totally misses Terdiman's point was trying to make. He said "platform," not that it has the best current offerings. The airplane may have been the most important invention of 1903, even though it took several more years to become useful.
by Me-Ruud October 9, 2009 6:57 AM PDT
Pishkado, I think you are missing the point.
He didn't say "platform" he said "gaming platform", also "as the most important, or at least most adaptable, portable gaming platform."
Most important? Most adaptable portable gaming platform? You can't compare the Iphone with the PSP and DS(i), because (lets call them) "at-home-developers" can't develop apps or games (legally) for the PSP and DS, you have to pay a lot of money for the rights to do that. Their are a lot of PSP (and DS) apps and games but they are all homebrew, and against PSP (and DS) its policy.
If PSP had the same licening as Iphone, than there were much greater apps and games. You can't compare them together.
by adasha76 October 9, 2009 7:08 AM PDT
That's a pretty poor analogy Pishkado. We're not talking about brand new concepts that need years of further development to iron out the kinks, it's a smartphone that's already pretty refined. The OP is right - some of the stuff on DS is truly groundbreaking despite lacking in raw horsepower but I have yet to see anything with any real depth on the iPhone.
by Macbrewer October 9, 2009 7:47 AM PDT
PSP and DS are for little kids. Game over for these clowns selling games for $35-50 a pop. iPhone and iPod touch simply blows them away. The games are great, and very affordable. Just look at the incredible variety of games available. Sure some are not that great, just like PC software that you would find in the aisles of wall mart a few years ago. But none of it has spyware, etc... imbedded in it at least!
by SeizeCTRL October 9, 2009 9:31 AM PDT
Macbrewer - please list these great games for adults on the iPhone? I think you are being a bit biased towards the iPhone. It's hard to take your opinion serious based off of your name.
by thelemurking October 9, 2009 11:27 AM PDT
Thank you for clearing that up MacBrewer. I was clearly mistaken and totally unaware that the PSP and DS(i) were considered kids games. I guess being in my 30s, I just expected more from a gaming platform than farts, and fake lighters and stick figure graphics. What ever was I thinking.
by twitchin2021 October 9, 2009 2:47 PM PDT
I'm just curious. Which games have you played on the iPhone? Have you tried any of the pay apps? Mist? Doom Resurrection? Sid Meyer's Civilization Revolution? The real Bejeweled? Bookworm? Scrabble? I'm not necessarily arguing that the iPhone is by any means the best platform out there but I think you underestimate it when you liken all of the offerings to fart apps, fake lighters, and stick figure graphics.
by eddydavik October 10, 2009 3:21 PM PDT
Possibly if you look at the number of developers developing games for the iPhone, the number of games available, the cost of this gaming cycle (which is really cheap compared to DS and PSP) as well as the ease of the game developments, than yes, I can understand how the iPhone can have an important gaming significance as a gaming platform. Even Nintendo has pointed out the iPhone/iPodT as a competitive threat to the portable gaming market.
by Gerluv October 11, 2009 7:57 AM PDT
What's interesting here is the depth of the conversation. It's like people arguing the dumb blockbuster movies over the creative simplicity of a film. There are incredible games for the Iphone. Everything from Real Racing, where because you steer the car with the Iphone it feels real and the graphics are amazing. Also the fact that you can do six player wifi racing makes it a pretty incredible game.

Blades of Fury, Tiger Woods PGA, Madden, Fifa 10,

The Rolando games have huge heart and fabulously whimsical gameplay. I know it's not Halo...but maybe sh*t doesn't have to blow up for it to be good.

Are the graphics better on the PSP? Maybe. Is that the be all and end all of gameplaying? Are you FKM?

I appreciate all of you PSP fanboys who have a limited imagination about what a game is supposed to be.

How many major developers have created departments that are just for the iphone? In one year there are over
25 000 games for the iphone, in four for the PSP 600...

How many truly incredible games did the PSP have in their first year? Exactly...let's hit this conversation again in three years.

Do you hear that sound PSP fanboys? That's the sound of obsolescence creeping up on your precious device like a zombie in Resident Evil 4 (which is also on Iphone by the way).
by lazycat202 October 9, 2009 7:08 AM PDT
editor's next article: iTouch/iphone will take over PS3, Wii, and XBox
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by Chao_Sama October 9, 2009 7:37 AM PDT
I thought fart apps were the future????
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by eeee October 9, 2009 8:59 AM PDT
Woweee!
So the phone is now everyones adult PSP and DS2.
Let's look forward to the next 3D versions and selective calling apps to send audible fart and burp apps to our favs ... better yet random calling with identity masked with one of those bouquets...
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by goodspeed8701 October 9, 2009 9:25 AM PDT
The iphone is the future of nothing. What kind of article is this? when we will be expecting another portable device from playstaytion and nintendo even xbox.
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by ckh1272 October 9, 2009 6:07 PM PDT
@goodspeed8701 --With 30 million plus iPhones out there, I would say that a lot of people would disagree with you. Remember to take off your blinders before you drive.
by epross October 9, 2009 9:50 AM PDT
By the time you're done with the contracts, etc. doesn't the iPhone work out to be like thousands of dollars? People were complaining when the PS3 was $399 so unless you already have an iPhone for another reason its unlikely people are going to buy it just for the games. At least I wouldn't. iPhone through Rogers (Canada) on three year term will set you back $2300. I can buy a PC, a Wii and Xbox 360, a PS3 and a DS for that price. Wait a minute....I already have (well except for the 360) So iPhone games may have a great future (BTW I'm playing Dungeon Hunter on my Touch and love it) but I doubt it will seriously challenge any of the other platforms.
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by EvanSei October 9, 2009 11:01 AM PDT
The iPhone is a tad spendy totally agree, the service charges are complete bull, that is why I got an iPod touch, WAY cheaper in the long run and still get the iPhone games.
by Gerluv October 11, 2009 9:01 AM PDT
You have to include your three years of internet service and your three years of phone service to be fair...after that I think you'd see they're pretty similar...
by sanjayb October 20, 2009 5:03 AM PDT
Rogers is a money sucking beast. That is why I have an IPOD Touch.
by LB-ID October 9, 2009 11:22 AM PDT
I've been a gamer for decades, and the iPhone really offers very little of interest to me beyond a couple of poker games.
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by AMK8789 November 9, 2009 10:35 PM PST
agreed. 100%.
by Mav373 October 9, 2009 11:56 AM PDT
I have never been a gamer but after getting iPhone I actually started to play games occasionally. Casual gaming is absolutely different animal but this is where iPhone really shines. Games like Myst, Doom Resurrection, DoodleJump, Peggle and hundreds of others are great time wasters when you are riding a bus, train, wating at the airport or just want to relax on a couch for 15min. Your kid is bored and bothering you? Just fire up Need for Speed or Castle Magic and it's all quiet again :)
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by AppleSuxLeo October 9, 2009 1:02 PM PDT
Without physical buttons to act as a control means , and a bigger screen , this is hardly a "gaming system"
The Apple "tilty" games get old fast.
O course you could also argue that to a Mac user , this is "real gaming" LOL
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by Macbrewer October 9, 2009 1:45 PM PDT
True enough, most Mac users aren't sitting in the basement all day playing XBOX. LOL

There are 'gamers' and there are normal people. Most people fall in the later category, that is why XBOX is bleeding money and iPod touch and iPhone are smash hit, game changers.

Gaming isn't my life, sure, but there are WAY to many great games for me to go into here. Try checking them out on the app store for yourself. Oh, right, you don't have an iPod or iPhone, well, ask someone who does, you are probably the only one on your block that DOESN'T have one... LOL
by ckh1272 October 9, 2009 6:10 PM PDT
@AppleSuxLeo--So if an article comes out (along the same lines) regarding the Android platform and games, what will your comment be?? I can't wait for that double standard. I foresee that it will be similar to your Macbookair/Dell Adamo statement. Enough said.
by Flip4o October 9, 2009 1:17 PM PDT
If the iPhone had gaming controls or haptic feedback you might have had a valid point, but it doesn't, so you don't, it's a gaming platform for non gamers.

While the quality of the software has improved over the past year or so it's still a console-lite experience (i.e. Hero of Sparta instead of God of War or Rolando instead of LocoRoco), and while iPhone games are cheaper, they're also far shorter.

iPhone games are to PSP or DS games what sitcoms are to movies.

Oh, and augmented reality is being done far better on the PSP:

http://en.wikipedia.org/wiki/Invizimals

Have a nice day.
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by Macbrewer October 9, 2009 1:48 PM PDT
Haptic feedback like on the Blackberry Storm? You jumped the shark there. Riiiiight, we are all clamoring for 'haptic feedback'. We can feel the screen just fine without that. Any control can be made to work on the screen, that is the beauty of the iPhone OS.

No need to explain the A or B or triangle or whatever buttons that can't ever be changed.
by norbert6464 October 10, 2009 11:16 AM PDT
Although gaming is far superior on a PSP, the fact that it is a niche device limits itself. PSP simply has far less recourses than an iPhone. With a phone, camera, gps, microphone, accelerometer, all connected potentially 24/7 by a fast data connection, and all in a much smaller package, this next generation step is much easier on a mobile phone.
by atomD21 October 11, 2009 7:50 PM PDT
If you're looking for a more traditional gaming experience, PSP or DS is the way to go, but if you want a do it all that plays some games also, you can't beat the iphone. It all comes down to your preferences.
by Flip4o October 9, 2009 3:22 PM PDT
@ Macbrewer: Like I said, the iPhone is a great gaming platform for non gamers, you're not going need anything other than a couple on screen buttons because the gaming experience has been diluted.

In defense of Haptic Feedback I'll say I'm yet to see anyone breaking a touch typing speed record on a touchscreen.
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by Gerluv October 12, 2009 9:02 AM PDT
Really? I have three friends with blackberry's and I can out type all of them. Because you don't have to depress a button, once you get used to it the touchscreen is actually faster.
by norbert6464 October 10, 2009 11:11 AM PDT
"1.5 Life". I love it.
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by Gold_Storm_Mac October 11, 2009 10:41 AM PDT
the ipod touch and iphone are great for casual gaming but if you want something particularly for gaming then buy a DS or PSP. iphone is good for "on the side gaming" and does not specially excel in gaming. if you care more about music buy iphone or touch. like gaming buy DS or PSp
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by Dan7637 October 11, 2009 10:53 AM PDT
a PSP is the way to go for great gaming

a DS is for little kids and those who like to keep rescuing princess peach after that dumb b*tch keeps getting kidnapped

a iPhone is for when you dont have either of the 2 above
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by pfunk725 October 12, 2009 7:43 AM PDT
Seriously, the hostility in these comments shock me! What's the big frickin' deal? So you all have your favorite gaming platforms, and some of you worship the iPhone and some of you claim it's useless. Honestly, I don't understand the anger between the Mac and PC worlds!

I use a PC at work and it's perfect for what I need. I use an iPhone for personal use and I love it. I think both companies have something great to offer, while they are lagging in other areas.

This article outlines some exciting ideas for the future of mobile gaming, but all of that was skipped over and everyone focused on one comment comparing the phone with the PSP and DS. Instead of attacking the author, go back and read the first phrase in that paragraph. "In the minds of many industry observers".... You can't dispute that, I've heard this point a lot.

Sheesh, I swear it's like watching Democrats and Republicans go at each other...
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