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July 23, 2009 12:00 PM PDT

On Road Trip, integrating an Audi, iPod, and iPhone

by Daniel Terdiman
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SIERRA MADRE MOUNTAINS, Wyo.--When I was planning stages for Road Trip 2009, my wife told me, point blank, that if I fiddled around with either my iPhone or my iPod while I drove, at some point during the thousands of miles I'd be behind the wheel, I'd have an accident.

Fortunately, I was able to counter that argument by explaining that the Audi Q7 TDI I'd be road-testing was supposed to feature really nice integration between those devices and the car, and I promised a hands-free experience, no matter how much I drove.

After more than 5,000 miles in the Q7, I'm prepared to grant Audi high scores for how they managed to make both devices seem like built-in accessories.

In point of fact, the car doesn't have specific iPhone integration. Rather, it's supposed to be for any Bluetooth-enabled mobile phone. But since the only one of those I have is an iPhone, that's what I've been using for 32 days, seven states, and nearly enough miles to cross the United States and return.

I've included lengthy videos in this post demonstrating how both the iPhone (see below) and the iPod (see further below) work with the Q7, so rather than explain it all in writing as well, I'll just touch on a few highlights and let the videos speak for themselves.

I'd read in a blog post by Guy Kawasaki that pairing his iPhone and the Q7 TDI he was testing out for a couple months couldn't have been easier. Having seen that report, I was excited about trying it out myself.

And Kawasaki was right. A quick configuration and a recognition by my iPhone of the car's Bluetooth, and I was connected. From then on, anytime I was in the Q7 with my iPhone, it automatically connected, as I could see instantly from the five bars and the Bluetooth logo that would show up on the car's main multimedia interface. In fact, since my iPhone was usually hidden away in a pouch in my backpack, I could tell when its battery had died by the fact that the Bluetooth logo had disappeared.

Dialing numbers is a little tricky--the first time. The car doesn't have a touch screen, so you can't tap out numbers. Instead you have to dial them in, one by one, with a round dial in the center console. But once you've entered a number, you can redial it simply by pushing a "mode" button on the steering wheel that you can easily reach with your left thumb, and then, also with your left thumb, a small scroll wheel when the interface is on your previously dialed numbers.

When you hit the number you want to dial, you click the scroll wheel and it dials, pumping in over the car's audio system. You generally have to turn the volume way up (by scrolling the volume wheel with your right thumb), but I've had dozens of very clear phone conversations in the car without having to move either of my hands at all on the wheel, or, really, my eyes from the road.

And that's pretty cool.

The iPod

The reason I ended up road-testing the Q7 is Apple and Audi were both interested in showcasing how the car integrated with the iPod. So, with Apple having lent me an iPod Touch, and having copied most of my music onto it at home, I brought it along as my music player for the trip.

The integration is good (as the below video demonstrates), but the interface is a bit less elegant than the iPod famously is as a stand-alone device. It maintains the menu-level structure of an iPod, but moving in between the levels is not all that intuitive.

Still, once I got the hang of it, I enjoyed having the device and the car linked up. The songs display on both the car's main interactive screen, and on a small screen in between the speedometer and the RPM meter. Controls to pause, lower, or raise the volume, switch to the next or last song, and move up a level in the menu structure are easily at hand on the center console.

And perhaps most elegantly, the iPod itself would be difficult to find for anyone who didn't know where it was. It fits in a small drawer--connected to a dedicated cable (not a generic AUX IN cable) that continuously powers it--that hides away in a compartment that itself hides away. Which means I need to remind myself to fish out the iPod when I return the car.

All in all, iPod users and those who have Bluetooth phones like the iPhone, will find themselves pleased with Audi's attention to how people want to use their music players and make calls.

From my perspective, they just wanted to make sure I could keep my word to my wife that my eyes would stay on the road, even as I talked on the phone--usually with her, by the way--or controlled my music. She seems won over.

Click here for the entire Road Trip 2009 package.

Daniel Terdiman is a staff writer at CNET News covering games, Net culture, and everything in between. E-mail Daniel.
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by krosafcheg July 23, 2009 12:47 PM PDT
What!? No mention of the awesome power and amazing economy afforded by the TDI engine?
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by Get_a_life_Leo July 23, 2009 1:18 PM PDT
From the video it looks lije the Q7 upload the address book in your phone so you don't need to dial in the numbers. This is a standard for most in-car Bluetooth integrations (certainly with BMW for the past 4 years) and there is nothing new in the Q7. The biggest development in iPod integration is that car companies no longer charge an arm and a leg for it. Cost me $800 for a MOST adaptor for my car three years ago. It's now "free" in 2010 spec cars and works with any USB storage device, not just iPods.
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by mumarov July 23, 2009 1:36 PM PDT
Wow, great! well i have a honda insight, i can do the same thing with ipod, but i have the EX no navigation, but navigation version has the bluetooth. I dont what it can do. One bad thing about the audi is they put the place to ipod too deep inside. Oh well, it's a GREAT car.
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by cdanuloff July 23, 2009 9:01 PM PDT
Glad they did better here. The 2009 A6 iPod integration couldn't be worse. iPhone works well with the bluetooth, but zero screen integration, the dock doesn't fit the 2GS (admittedly released later), and if you leave a ipod/iphone in the doc and restart the car (it freaks out the ipod interface). Basically what they sold was a $500 charger.
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by jakeZ2 July 23, 2009 10:33 PM PDT
How well does this system work with other phones. I'm assuming that this wasn't initially designed around the iPhone since true bluetooth support wasn't available until the 3.0 release, long after this system was designed.
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by Rolker July 24, 2009 12:57 AM PDT
Quote: "In point of fact, the car doesn't have specific iPhone integration. Rather, it's supposed to be for any Bluetooth-enabled mobile phone."
Title: "On Road Trip, nice integration of Audi, iPod, and iPhone"

I don't understand. This is a bluetooth device which works with ALL bluetooth capable devices. WHY does Cnet always refer the iPhone and iPod as the only devices out there?
There is no problem to demonstrate this using these devices, but the title and the article should be more general.
But I guess that other millions of bluetooth enabled devices aren't good enough for Cnet.
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by rdcastan July 24, 2009 4:48 AM PDT
I just purchased a new Ford Expedition for my wife and was amazed with the bluetooth audio enabled feature (part of Microsoft Sync). It was easy to sync with my iPhone and it uploaded my address book as well. Now I can use the voice recognition to make calls, and play my music all with my iPhone in my pocket. I was really impressed with the functionality from Microsoft and Ford (believe me - I didn't have high expectations).
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by Olu070 July 24, 2009 12:27 PM PDT
As an owner of a new Acura TL (grille and all), I can say that I'm less then impressed with Audi's iPhone and iPod integration. TL does the same with the iphone and bluetooth but the phone book is automatically imported. Dialing is also more intuitive and you can speak the phone number in one fluid sentence. You can also record favorite phrases (ie call home) to further minimize searching. The TL also plays music from the iPhone through bluetooth audio. This also works seamlessly.

Acura iPod integration is better, with 9" HD resolution of Artist, Track, Album, and song play time counter. You to search by playlists, artist, albums, and songs. There's no need to look off the road because the car will read the titles for you as you selecte items with the scroll wheel.
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About Geek Gestalt

Daniel Terdiman, uniquely positioned to take you into the middle of another side of technology, chronicles his explorations of the "fun beat," from cultural phenomena such as Burning Man to cutting-edge aircraft to game conventions.

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