SFZero: A new interface for San Francisco
Remember the movie The Game, with Michael Douglas and Sean Penn as unlikely brothers, shot before the backdrop of vertiginous San Francisco?
Well, here's a new interface for the city by the Bay: SFZero is "a new representation for the data that's already there. Your mind is full of inaccurate representations that are affecting the way you use the San Francisco data flow, steering you away from interaction and collaboration and toward unproductive reflexive data loops.
SFZero designers are working double shifts to engineer this next-generation interface that will bring you together with your cohabitants to experience the freedom that is hard-coded into San Francisco's protocol."
Sounds enigmatic, looks enigmatic, and is enigmatic. I am therefore not sure if I fully get it, but in any case, SFZero seems to be a new kind of ARG (alternate-reality game)--a "Collaborative Production Game," as they call it.
"Let Someone Else Plan Your Day!" SFZero says. "Release total control of your life to an anonymous source that supplies you with instructions and directions!"
How can you not sign up for that?
Hat tip to Chelsea Holden Baker.
Tim Leberecht is Frog Design's of vice president of marketing and communications. He has worked in the media, entertainment, and high-tech industries. Most recently, he was the head of corporate communications at Mindjet, a provider of mind-mapping software for the enterprise. Prior to Mindjet, he served as a press chief for the Athens 2004 International Olympic Torch Relay and in marketing communications for Deutsche Telekom in Germany. Tim runs the iPlot blog, and has published and spoken about branding, organizational communication, social media, and attention economics. Tim is a member of the CNET Blog Network and is not an employee of CNET. 
