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March 18, 2008 10:17 PM PDT

Microformats (I): Say it in six words

by Tim Leberecht
(Credit: Smith Magazine)
Legend has it that Hemingway was once challenged to write a story in only six words. His response? "For sale: baby shoes, never worn." Last year, SMITH Magazine re-ignited the micro-format by asking its readers for their own six-word memoirs. Thousands submitted short life stories, ranging from the bittersweet ("Three marriages. Two divorces. BA .333"), poignant ("Look Mom: I've finally written something"), and sad ("I still make coffee for two") to the inspirational ("Business school? Bah! Pop music? Hurrah") and aspirational ("Next Life Van Morrison Backup singer"). The magazine collected almost 1,000 of these six-word memoirs in the book "Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous & Obscure," including additions from celebrities including Stephen Colbert, Jane Goodall, Dave Eggers, and more. My six-word memoir is as follows: Blogging keeps me from writing more.
Tim Leberecht is Frog Design's of vice president of marketing and communications. He has worked in the media, entertainment, and high-tech industries. Most recently, he was the head of corporate communications at Mindjet, a provider of mind-mapping software for the enterprise. Prior to Mindjet, he served as a press chief for the Athens 2004 International Olympic Torch Relay and in marketing communications for Deutsche Telekom in Germany. Tim runs the iPlot blog, and has published and spoken about branding, organizational communication, social media, and attention economics. Tim is a member of the CNET Blog Network and is not an employee of CNET.
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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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