December 24, 2008 9:51 AM PST
Newsweek asks design firms to "resurrect the Republican brand"
(Credit:
design mind)
A somewhat unconventional yet challenging task: Newsweek invited four "hot (and nonpartisan) design firms" to provide ideas and design direction for "resurrecting the Republican brand," featured in this week's (December 29) print issue. The full-page feature presents concepts by frog design (full disclosure: my employer), Pentagram, Razorfish, and The Groop.
The article is not available online so check it out at a news stand (and support print media!).
Tim Leberecht is Frog Design's of vice president of marketing and communications. He has worked in the media, entertainment, and high-tech industries. Most recently, he was the head of corporate communications at Mindjet, a provider of mind-mapping software for the enterprise. Prior to Mindjet, he served as a press chief for the Athens 2004 International Olympic Torch Relay and in marketing communications for Deutsche Telekom in Germany. Tim runs the iPlot blog, and has published and spoken about branding, organizational communication, social media, and attention economics. Tim is a member of the CNET Blog Network and is not an employee of CNET. 
