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November 25, 2008 9:18 PM PST

We Feel Fine

by Tim Leberecht
(Credit: Gino Rossi)

We Feel Fine is “an exploration of human emotion on a global scale.” The site, created by Brooklyn-based artist Jonathan Harris and Stanford computational math professor and former Google employee Sep Kamvar, looks like exactly the result of these two minds combined: emotional data mining with a human touch and an artistic interface -- a particularly beautiful application of moodgraphics.

The site is driven by a huge database that browses the web for emotional expressions around the globe and maps them graphically: “Every few minutes, the system searches the world’s newly posted blog entries for occurrences of the phrases ‘I feel’ and ‘I am feeling.’ When it finds such a phrase, it records the full sentence, up to the period, and identifies the ‘feeling’ expressed in that sentence (e.g. sad, happy, depressed, etc.).”

The result is a recording of several million human feelings, increasing by 15,000 to 20,000 new feelings per day. Sounds Orwellian but it is actually pretty touching. Like the congenial PostSecret, We Feel Fine provides viewers with a voyeuristic act in mutual consent. Seeing other people’s feelings is emotional; seeing other people describe their feelings is comforting.

Since it launched in 2006, the site has been written up exhaustively. The Pop!Tech blog (hat tip) recently rediscovered it -- in the light of the strong collective emotions around Obama’s election and the rise of the new We Generation, “what we feel” is suddenly back on the map again.

Tim Leberecht is Frog Design's of vice president of marketing and communications. He has worked in the media, entertainment, and high-tech industries. Most recently, he was the head of corporate communications at Mindjet, a provider of mind-mapping software for the enterprise. Prior to Mindjet, he served as a press chief for the Athens 2004 International Olympic Torch Relay and in marketing communications for Deutsche Telekom in Germany. Tim runs the iPlot blog, and has published and spoken about branding, organizational communication, social media, and attention economics. Tim is a member of the CNET Blog Network and is not an employee of CNET.
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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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