November 17, 2008 5:00 PM PST

Gadget-less Bond

by Adam Richardson
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Despite the vaguely technical title, the latest James Bond installment, Quantum of Solace, is almost completely devoid of gadgets.

Gee-whiz gadgets have been a mainstay of the Bond oeuvre, from car ejection seats to lighters that convert into pistols, from watches with lasers to personal jetpacks. But with the "reboot" of the series starting with the last movie, Casino Royale, the filmmakers have dramatically downplayed the use of devices as deus-ex-machina methods of getting Bond out of a jam.

I saw QoS on Sunday night, and the only gadgets of significance that I noted were:

• A Minority Report/iPhone/Microsoft Surface type large-scale interface featuring multitouch, gesture control, and magical-connection-with-every-database-and-communication-system-on-Earth. In a world where getting a smartphone to seamlessly hand off between GSM and Wi-Fi is fraught with difficulty, this is potentially boffo in a nerdy kind of way. But the whole touchscreen interface thing has already passed into cliche. Gee-whiz factor is 2 out of 5: Doesn't cause dismemberment, seen it before.

• Digital cameras: I know, stretching here to find a gadget. There are only two reasons these are notable: The magical way in which they transmit photos and voice instantly back to MI6 in England (Eye-Fi card on steroids) and because they are made by Sony. Sony owns Columbia pictures...which made the movie.

• Facial recognition software: MI6 demo'd some software for taking the photos off the Sony digital cameras and recognizing the faces on them despite the fact that they were in a poorly lit avant garde stadium opera. Gee-whiz factor: 1 out of 5: MI6 needs to talk to a certain Crime Scene Investigation department in Las Vegas, Nev., because it's got better stuff.

• Ford Edges showed up in several scenes. (Ford was the official automotive supplier for the movie. It owns Aston Martin and used to own Land Rover, whose vehicles also appeared prominently until it was sold to India's Tata Motors last year). However, the filmmakers missed a gadget opportunity by not getting the Edge to dial up a suitable soundtrack using its Sync system while tearing down the narrow streets of an exotic city while being pursued by villains.

The filmmakers have seemingly confined Bond gadget plot devices to the dustbin of history. Or perhaps they've just decided that it's become impossible to out-wow real-life technology and that they will instead rely on mundane technology and impossible action sequences.

The gadget that I want? The titanium skeletal structure and self-healing epidermis that James Bond obviously has been upgraded with. Or how else could he survive the incredible beatings that he receives without so much as a slightly tussled hair and a few specks of blood above his eye? The Italian construction site fight scene is insane: I counted at least 47 points at which one or more bones should have been broken. Yet he walks out of it like the Robert Patrick T-1000 in Terminator 2, completely unscathed and not even breathing hard.

Adam Richardson is the director of product strategy at Frog Design, where he guides strategy engagements for Frog's international roster of clients, envisioning and creating new products, consumer electronics, and digital experiences. Adam combines a background in industrial design, interaction design, and sociology, and he spends most of his time on convergent designs that combine hardware, software, service, brand, and retail. He writes and speaks extensively on design, business, culture, and technology, and he runs his own Richardsona blog. Adam is a member of the CNET Blog Network and is not an employee of CNET.
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by Thomas, David November 18, 2008 9:05 AM PST
*chuckle*

Been looking forward to the Bond film, and the gadgets were not even a thought. The new bond is nittier, grittier, and less cliche than all of the previous Bonds. If the new Bond film is even close to the last Bond film, I will be greatly pleased.
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by Gigatexel November 18, 2008 9:49 AM PST
Actually, Ford owns only has 70 million dollar stake in Aston Martin. It sold off the bulk of its shares to a consortium led by ProDrive Chairman David Richards in March 2007.
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by clr36 November 18, 2008 10:53 AM PST
Sounds like this new Bond is not worthy of my hard earned money. Sad that the writers can't come up with a few neat little toys to wow us with today. They leave it up to the people in the graphics department wow us with eye candy. I'm sure we're all tried of that now. Maybe the next one will get back to the basics.
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by pjhenry1216 November 18, 2008 12:20 PM PST
I'd say the movies were the exact opposites. Those tech toys were neat because of the effects involved. Cars turning invisible? Come on. The current Bond seems to be much more realistic. It uses special effects but only to pull of things that could actually happen (well, ok, not all of it) but are too dangerous to actually perform. The comment from above uses the only phrase that i can really think of to describe it, "nitty and gritty." its just more... raw. daniel craig acts like a guy who can actually do all those things, not like some royal egotistical guy. granted, he still comes off with a big ego, but he also is a lot colder in a way that makes him fit the role of someone who has a license to kill.
by Regulator7 November 18, 2008 10:56 AM PST
Discalimer: I haven't seen QoS yet, but I'm a fan of JB in general, and so I had certainly intended to go see it. I hadn't heard that QoS was devoid of gadgets.

James Bond without the gadgets? That's sort of like doing Star Wars without the 'Force'. It's not the same series. If the writers truly believe that we've reached a point where real gadgets are 'cooler' than fictional ones, they all need to be fired. The innovative, impossibly-amazing gadgets should be part of JB. I'd rather see the writers re-hash old ideas for gadgets than eliminate them entirely. I still don't own a submarine car, or a laser-firing-watch, explosive bolos, a jetpack, acid-dispensing fountain pens, or dozens of other 'Bond' gadgets. I, for one, miss the days of the 'softer' James Bond where he'd use his intellect and gadgets to get him out of a bind, rather than the new 'hard' James Bond that uses impossible physicality. It's James Bond, not Rambo-with-a-Martini.

And so happy to hear that the extensive advertising by Ford & Sony will be back in action in QoS like it was in CR. Ford Edges? Seriously? I can hardly wait. So I get to pay my $15 to sit through a two-hour Ford & Sony commercial. Awesome. :-(
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by pjhenry1216 November 18, 2008 12:21 PM PST
The last James Bond was somewhat devoid of gadgets as well. If you liked the last one, you'll like this one. If you didn't, well, then you only *might* like this one.
by Rageje November 18, 2008 11:17 AM PST
Would you rather have the invisible car? Gadgets were only added after the movies had less to offer.
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by KayakFun November 19, 2008 4:29 AM PST
I saw it yesterday evening. All action scenes were so packed with a too-fast successions of too-short camera viewpoints that I could not tell what was happening, even sitting on the 3rd row from the back. This must be the worst Bond movie ever. Even the Roger Moore Bond with the 2CV chase was better. Granted, the invisible car was a joke too, but at least you could follow the action.
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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

They are members of the CNET Blog Network and are not employees of CNET.

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