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April 20, 2009 1:06 PM PDT

Brits use SEO strategies to fight terrorism

by Mark Rutherford

Islam is getting a little help from Britain's Office of Security and Counter-Terrorism, which says it plans to train government-approved groups to "flood the Internet" with "positive" interpretations of that religion in an online fight against radicalization.

The OSCT plans to coach moderate Islamic groups on how to manipulate the Google rankings of their Web sites in order to boost the online profile of moderate voices in the Muslim community, reports The Register, a British online investigative newspaper.

(Credit: International Centre for the Study of Radicalisation )

It is widely understood that terrorists use the Web to radicalize and recruit the vulnerable and disaffected; search engine optimization, or SEO, training is part of the campaign to counter this, a Home Office representative confirmed to The Register. "In order to support mainstream voices, we work with local partners to help develop their communication, representational, and leadership skills."

Home Secretary Jacqui Smith elaborated on the agency's plans.

"We will host a core network of people, who will put forward positive messages from the British Muslim community on the Internet, directly challenging the extremists that set out to groom vulnerable individuals," she said.

SEO strategies that push Web sites to the front of the Google ranking algorithm line are regularly employed by online retailers and news media outlets. How well they will work to divert tech-savvy, disgruntled Muslim youth from adopting a terrorist mentality is questionable, according to at least one think tank.

"Tweaking the results for supposedly extremist terms would be largely ineffectual, not least because it is unlikely that any but the most callow wannabe terrorist would use a mainstream search engine to find banned material," according to a report (PDF) by the International Centre for the Study of Radicalisation (ICSR).

Still, it may be a better approach than removing or blocking material altogether. "Any strategy that relies on reducing the availability of content alone is bound to be crude, expensive, and counterproductive," the ICSR reported. "Radicalisation is largely a real-world phenomenon that cannot be dealt with simply by 'pulling the plug.'"

Mark Rutherford is a West Coast-based freelance writer. He is a member of the CNET Blog Network, and is not an employee of CNET. Email him at markr@milapp.com. Disclosure.
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by n3td3v April 20, 2009 1:44 PM PDT
Bob Quick of the Youtube video no longer works on Counter-Terrorism, he quit after revealing secret documents outside Number 10 Downing Street to photographers.
Reply to this comment
by moonheart85 November 7, 2009 12:42 AM PST
I like this great info. I am also working as SEO expert on my own organization. I also contribute my help in this issue.
by Techknowhow April 20, 2009 10:22 PM PDT
Unfortunately the moderate groups are all more concerned about the impression of Islam on non-Muslims, than the problem of extremism itelf. Some of them in fact only condem extremists because they give a bad impression.
Reply to this comment
by SEO-Services-Company July 15, 2009 4:29 AM PDT
It looks like Search engine marketing is getting more and more popular. Search engines need to keep a close watch on various websites. In fact, I have been able to find websites which actually tell you how to make a bomb using home-made and readily available material in the market.

We really need to do something to curb this menace of terrorism out of SEO world.
Reply to this comment
by SEO-Services-Company July 15, 2009 4:43 AM PDT
It looks like Search engine marketing is getting more and more popular. Search engines need to keep a close watch on various websites. In fact, I have been able to find websites which actually tell you how to make a bomb using home-made and readily available material in the market.

We really need to do something to curb this menace of terrorism out of SEO world.
Reply to this comment
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The military establishment's ever increasing reliance on technology and whiz-bang gadgetry impacts us as consumers, investors, taxpayers and ultimately as the "defended." Our mission here is to bring some of these products and concepts to your attention based on carefully selected criteria such as importance to national security, originality, collateral damage to the treasury and adaptability to yard maintenance-but not necessarily in that order.

Mark Rutherford is a member of the CNET Blog Network and is not an employee of CNET.

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