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July 21, 2008 4:00 AM PDT

What iPhone? Apple earnings (still) about the Mac

by Tom Krazit
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Usually all eyes are on Apple CEO Steve Jobs, but four times a year, CFO Peter Oppenheimer is the star.

(Credit: Apple)

The Mac will reclaim its rightful place as the most important story inside the Apple universe when the company reports its third-quarter earnings later on Monday.

One could be forgiven for overlooking the Mac coming off a month of iPhone 3G madness, but the iPhone will have played a tiny role in determining the strength of Apple's quarter, which came to a close in June. Analysts expect another strong quarter from the company's Mac division to lead Apple to revenue of $7.4 billion and earnings per share of $1.08.

But, as always seems to be the case, Wall Street tends to focus on the guidance for the current quarter. Almost without fail, Apple provides guidance well under what analysts are expecting: its own guidance for its third quarter is $7.2 billion in revenue and earnings per share of $1. Since everyone knows this, however, investors spin themselves silly trying to analyze what Apple is implying about the upcoming quarter by just how much it undercut the consensus prediction.

With economic concerns still hovering over Silicon Valley, and lackluster results from Google and Microsoft dinging the market on Friday, Apple's earnings will demand the attention of the business community Monday afternoon. Investors seemed skittish on Friday, sending the company's stock down almost 4 percent, against a 1.3 percent drop on the Nasdaq.

Before the numbers arrive, let's review the third quarter as experienced by the three legs of Apple's money machine: the Mac, the iPhone, and the iPod.

Apple should report a strong quarter of Mac sales despite just one product launch, a speed bump to the iMac.

(Credit: Apple)

Mac attack
We already know that Mac shipments increased by 38 percent in the U.S. during the last quarter, courtesy of IDC. That's strong growth without any sort of real catalyst for Mac sales other than a speed bump for the iMac product line. The second quarter of the calendar year--Apple's third fiscal quarter--is usually the slowest time of the year for the PC industry before the back-to-school and holiday shopping seasons take hold in the second half of the year.

Gene Munster of Piper Jaffray expects Apple to announce Mac shipments of 2.35 million units, which would be a 33 percent bump in Mac shipments compared with last year. Shaw Wu of American Technology Research is even more optimistic, believing that Apple shipped 2.5 million Macs during the quarter.

Wrong number
Contrast that with the iPhone, which seems to get all the attention but will probably contribute just 700,000 units to Apple's haul during the past quarter. The company has admitted that it underestimated demand for the product during the quarter, forcing it to go about six weeks without selling a single iPhone.

The financial community doesn't seem all that worried about the fact that iPhone shipments would have declined so precipitously from the 1.7 million shipments Apple recorded in its second quarter. That's partly because even at those levels, each iPhone shipment adds relatively little revenue to Apple's results in a given quarter since iPhone revenue is recognized over a 24-month period; Apple only recorded $378 million in iPhone-related revenue during its second quarter.

Steady beat
The iPod continues to be a large business for Apple, even if it's no longer growing at the pace it once did. The Wall Street guestimates seem to put iPod shipments for Apple's third quarter at around 10.5 million units, which would be a decline from the company's second quarter and roughly flat with last year's third-quarter totals.

iPod revenue growth, however, is the metric to watch in this category. Apple has been trying to promote the iPod Touch as the future of its iPod lineup. Even if unit shipments are flat, revenue growth would imply that iPod buyers are moving on up the price curve in line with Apple's plan.

As I thought coming off Apple's last earnings conference call, the company had a solid--if not spectacular--quarter, gaining share and making money even with no major launches spurring adoption. With few surprises anticipated, expect most of the question-and-answer session between Apple executives and financial analysts to focus on the upcoming quarter.

Long lines stretch away from the San Francisco Apple store as people wait to buy the iPhone 3G.

(Credit: Tom Krazit/CNET News)

Apple has already announced that it sold 1 million iPhone 3Gs in the first weekend the device went on sale around the globe, but expect analysts to poke around that number for more details on where the phones were sold, and how many were sold at Apple stores versus carrier stores. It will also be interesting if Apple finally acknowledges the widespread server problems that tainted the iPhone 3G launch, and whether that had an impact on the early days of the iPhone 3G.

iPhone supply is also likely to be a hot topic, with reports of lines continuing to plague Apple stores and outages at AT&T stores. Apple has proven it can manage a large, complicated supply chain with the Mac and the iPod, but has had problems with its supply chain during the first year of the iPhone: albeit the good kind. Apple faced some iPhone shortages after a smooth launch in June 2007; it imposed purchase limits on iPhones later that year to make sure it would have enough to go around during the holiday season; and it ran out of iPhones midway through May.

Some cynics might think this is all a ploy to drive up demand, but it would be an expensive ploy: I suspect Apple and its investors would much rather see iPhone sales flowing uninterrupted. Just ask Nintendo.

Apple isn't exactly a bellwether for the tech industry, but it has a pretty good hold on the consumer technology zeitgeist at the moment. Monday's numbers present one of the four opportunities a year to see Apple's report card and check whether that hold continued for another quarter.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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by aceofideas July 21, 2008 4:52 AM PDT
I think the whole point about Apple's innovation spree (read iPod/iPhone her) is to create a Longtail effect i.e using all these cool new products to drive traffic/sales for the Mac just like Google increases its search traffic/ad sales via it's other offerings like Gmail/Gtalk/Docs etc.
Reply to this comment
by scweezil July 21, 2008 6:22 PM PDT
Get a clue.
http://rixstep.com/2/1/20080701,00.shtml
by joetesta70 July 21, 2008 5:10 AM PDT
APPLE IS THE NEW EVIL EMPIRE. Ever wonder why Steve Job is not on Forbes' list of biggest philanthropists in the US? Greed. He'd only have to give away 1% to make the cut.

Bill Gates makes the list, Michael Dell, Sergei Brin, Larry Ellison and a host of other tech people.

Closed and proprietary system. That's Apple. That's Evil.
Reply to this comment
by freemarket--2008 July 21, 2008 6:05 AM PDT
Actually, the only (mildly) evil thing about Apple is the exclusive use of (corrupt) Intel's chips.

What Steve Jobs does with the money he's honestly earned is none of your or anyone else's business.
by Perry_Clease July 21, 2008 6:47 AM PDT
Yeah, "Empire", with 5-10 percent of the market Apple stomps on anyone not using their products.

As to Gates giving away money. I wonder how much of that is the influence of Melinda.
by protagonistic July 21, 2008 11:56 AM PDT
So you have inside information as to whether or not Steve Jobs does any anonymous donations? I am glad Steve confides in you. Now I don't know if he does or does not give in that manner, but unless he has personally confided in you, neither do you. Not everyone uses charitable giving as a PR opportunity.
by Penguinisto July 21, 2008 4:11 PM PDT
"As to Gates giving away money. I wonder how much of that is the influence of Melinda."

Actually, it has more to do with using charity to bribe third-world governments into buying Windows. See also Mexico as a prime example.
by scweezil July 21, 2008 6:28 PM PDT
Get a clue.
http://rixstep.com/2/1/20080701,00.shtml
by yacahuma July 21, 2008 5:41 AM PDT
"without any sort of real catalyst for Mac sales "

I will give you one, is called Vista. I bought a Mac because I was fed up with MS junk OS, with no real future for the Windows platform, I took the alternative, MAC
Reply to this comment
by Xtoo July 21, 2008 7:50 AM PDT
So being a PC to Mac switcher. What do you honestly think of the Mac?
by Vegaman_Dan July 21, 2008 8:49 AM PDT
Or you could have gone with Linux. Why did you not choose Linux? What was wrong with it?
by john55440 July 21, 2008 6:13 AM PDT
The only real negative for Apple, is that their worldwide personal computer market share is stuck in neutral. According to Ina Fried's recent blog, Apple/Mac's the latest worldwide market share number is 3.3%. IDC and Gartner's press releases put the Apple/Mac's worldwide market share in the Others, category, behind at least five other companies.
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by scweezil July 21, 2008 6:27 PM PDT
I thought they were approaching 60% of all computers in the U.S. $1000 dollars & above...that is where the money is at. You don't make much of a profit off of $500 cheap PC's. You do gain marketshare.
by oneoclock July 21, 2008 7:35 AM PDT
"Closed and proprietary system. That's Apple."

That is nonsense.

A closed and proprietary *system* would be a system where all major components are closed and proprietary. The major components of OSX are the XNU kernel (open sourced), the BSD base system (open sourced), two GUIs: X11 (open sourced) and Aqua (proprietary). Both X11 and Aqua coexist and run concurrently, so you are not even forced to make a decision for one over the other.

Also, Aqua is proprietary but not closed, the specification is public and there are at least two open source implementations of it, most prominently GNUstep. If you want to build your own MacOSX clone from open source components, you can actually do that using existing software, all entirely legal, too. The graphics of the GNUstep GUI don't look as nice as Aqua, but hey, Novell's and Red Hat's logos and graphics used in their Linux distros are proprietary, too. You can always create your own logos and graphics, though.
Reply to this comment
by Vegaman_Dan July 21, 2008 8:52 AM PDT
It's a completely accurate statement.


Can I legally purchase an Apple computer without an Operating system?


No.


Can I legally purchase and install the Operating system onto a non-Apple computer system?


No.


That, my friend, is a monopoly. That isn't necessarily a bad thing though. But it is a closed and proprietary system 100%. Anything else is hacking and you can do that with pretty much anything, however it does violate Apple's rules.


Argue it however you want, but the Psystar case blows any argument you may have out of the water.

by applusr July 21, 2008 8:20 AM PDT
I find it so amazing that every story about Apple, the Apple bashers come out of the wood work. The comments are always the same, I hate Apple...., Apple is evil... or Closed and proprietary system. That's Apple. That's Evil.

There is a saying, if you can't say anything nice, don't say anything at all.
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by TrueValue2 July 21, 2008 8:33 AM PDT
That because apple fan boys do the same thing to everybody else.
by Vegaman_Dan July 21, 2008 8:52 AM PDT
Evil? Nah. It's just a proprietary system. That's fine for their purposes. I don't see any real issue with that.
Reply to this comment
by macsolu July 21, 2008 9:25 AM PDT
..."forcing it to go about six weeks without selling a single iPhone" ? This is very confusing/misleading. No way this happened -- is he talking about how the sales are depicted for accounting purposes?

iPhones, both the previous and current models, are sold every single day.
Reply to this comment
by DrtyDogg July 21, 2008 11:05 AM PDT
After the 3G announcment, and prior to the launch they didn't sell.
by oneoclock July 21, 2008 10:52 AM PDT
The definition I offered is that all major components have to be proprietary for the whole to be proprietary.

What percentage of a system do *you* suggest needs to be proprietary for the whole lot to be proprietary? Anything greater than zero percent?

If so, then by your definition, many if not all Linux distros would also be proprietary because many if not all of them contain proprietary parts, ie the name of the distro, logos, graphics and in some cases installers and some utilities. You can fork the OS, but you cannot use the same name, logos, graphics and any utilities which are proprietary to the distro in question. Granted the percentage is small and these parts are relatively easy to replace, but the percentage of proprietary parts is never zero.

In other words, it ain't as simple as black and white when it comes to being proprietary.

In respect of MacOSX, I personally find the synopsis "Open source OS with proprietary GUI" to be most accurately representing the facts. Calling it plainly "proprietary" or "closed and proprietary" is simply a misrepresentation of the facts.
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by DrtyDogg July 21, 2008 11:07 AM PDT
Will only work with selected hardware, makes it proprietary. I would love it if I could build my own PC and legally put OS X On it, but that's against the rules.
by Penguinisto July 21, 2008 4:14 PM PDT
Actually, it works with lots of hardware... more than Windows, come to think of it (or did Vista come out with a PowerPC version without anyone knowing about it? ;) ).
by limefan913 July 21, 2008 11:27 AM PDT
macsolu: Apple made a huge mistake. Before the iPhone 3G launch, they fell way short of demand, and sold out for weeks before the 3G was launched. They didn't sell a single phone because there weren't any to sell.
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by Universal_Indie_Records July 21, 2008 12:26 PM PDT
" find it so amazing that every story about Apple, the Apple bashers come out of the wood work. '

Not just Apple, but Microsoft and any other large company. There will always be idiots making stupid statements. It's just a way of life......
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by scweezil July 21, 2008 6:23 PM PDT
Nonsense
by techslut July 21, 2008 5:17 PM PDT
Lighten up, joetesta70 ! Apple makes solid products that everyone craves. How's that evil?
Reply to this comment
by Perry_Clease July 21, 2008 9:11 PM PDT
""As to Gates giving away money. I wonder how much of that is the influence of Melinda."

Actually, it has more to do with using charity to bribe third-world governments into buying Windows. See also Mexico as a prime example."

Well cozying up to tin-pot dictators is a possibility, a big possibility. However, as an unapologetic Apple FanBoy I was being gracious and Bill Gates wouldn't be the first guy that had a good woman influence him to be altruistic.
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