Orange rolling out iPhone 2.0 upgrade path?
French iPhone carrier Orange might have an upgrade plan in the works when Apple ships the next generation of the iPhone.
French iPhone owners are reportedly being presented with an upgrade path to the expected 3G version of the iPhone.
(Credit: CNET Networks)Anyone with a pulse and even a passing interest in consumer electronics knows that the 3G iPhone is perhaps weeks away from making its debut, probably at Apple's Worldwide Developers Conference on June 9. Those with longer memories will recall the outcry over Apple's decision to cut the price of the iPhone by $200 in September, forcing the company to issue $100 credits to iPhone early adopters to stem the criticism.
Perhaps this time around, Apple and its carrier partners are hoping to prevent similar bellyaching from current iPhone owners who might suddenly realize in late June that their iPhone isn't as cool as it used to be.
Ars Technica spotted a report from French Web site PC Inpact that Orange has been calling iPhone owners in France and offering them an upgrade path to the new model.
It would be somewhat surprising if Orange were choosing to publicly discuss a next-generation iPhone with its customers, but if true, it could shed light on how Apple plans to hit its iPhone targets for 2008. PC Inpact says Orange customers are being given two options: they can return their current iPhone and pay 50 euros for the new version, or they can keep their current version and buy a new one at a "heavily subsidized" price, presumably with a fresh contract attached.
If Apple and its partners can get even half of the estimated 5 million iPhone owners to upgrade to the new model, it will be much easier for the company to hit its 2008 goal of 10 million shipments. Sales are expected to increase based on the wider distribution of the iPhone in the coming weeks around the world, as well as those who were holding out for a faster model. Inducing as many current owners to upgrade as possible would provide a nice boost.
However, this offer might be an only-in-France type of deal, assuming that it's even true. European iPhone sales have not been as strong as U.S. sales, and Apple's partners might be trying additional demand-goosing methods that might not be available to stateside owners.
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom. 
why in the world would Apple take on the same backash again??? Idiotic
- by Vegaman_Dan May 28, 2008 6:29 PM PDT
- I'll be curious to see what a 2G iPhone will be worth on June 10th, the day after the announcement. Will people be able to sell their old and obsolete phones in order to buy the latest and greatest? If you wanted to buy an iPhone and don't care about 3G, or just wanted to have a phone that you don't care about unlocking, then the market should be ripe for dirt cheap older models of the iPhone.
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- by ralfthedog May 29, 2008 12:26 PM PDT
- Hey, Veg, Speaking of the used iPhone market, the Police Department where I live has a program where you can drop off your old cell phone and they will make sure it is activated for 911 service, then give it to an abused wife so she can call for help.
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It would be cool if Apple would unbrick iPhones just for this program and programs like this.