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April 29, 2008 1:25 PM PDT

The future of the iPod

by Tom Krazit
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Is the iPod Touch the future of Apple iPod lineup, or are people always going to want something simpler?

(Credit: CNET Networks)

UPDATE 9:10am PT - The poll is back open, check it out if you missed out yesterday.

All the adulation bestowed on Apple these days tends to bypass the product that set the stage for its amazing run this decade.

Without the iPod, Apple would be a very different company. The stunning growth of the iPod transformed Apple, the music business, and the consumer electronics industry, and also showed that what people wanted in a handheld computer was a simple user interface built into a stylish package.

Coming off Apple's latest earnings call, however, all the focus is on the Mac and the iPhone. And deservedly so: Apple's Mac business hasn't been this healthy since Ronald Reagan was president and the iPhone has the mobile phone industry scrambling. But what about the iPod?

iPod growth has slowed almost to a halt. Unit shipments of iPods were up just 1 percent compared to last year, while revenue growth was up just 8 percent. The first quarter of the year is not exactly prime iPod buying season, but the days of runaway iPod growth seem over as the market becomes saturated.

That doesn't necessarily mean that Apple's in trouble, as no one has managed to mount a credible threat to its dominance of the market and the company has a plan to evolve with products like the iPod Touch and the iPhone. Still, it seems there's always going to be some market for a relatively inexpensive standalone MP3 player; my boss, a dedicated runner, just can't imagine chugging up Howard Street with an $499 iPhone strapped to his arm.

What will that device look like? I'd like to examine the future of Apple's iPod business in a story next week, and would like to solicit opinions and feedback about what people would want in a future iPod, whether or not they are considering other options, or if they have something completely different in mind for their portable music needs. Feel free to expand on these ideas in the TalkBack section below or send me an e-mail.

But also please also take the time to answer this survey so we can have a little data on what you guys currently think of the iPod before assembling a follow-up story. We'll close the polls at noon Pacific Time on Friday, so get your responses in before then.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register) Showing 1 of 4 pages (98 Comments)
Poll Question
by deh1963 April 29, 2008 1:58 PM PDT
For question 7 of the poll, you didn't include a selection for "Other". I use Ubuntu to manage my IPod.
Reply to this comment
Since iTunes is just Mac/Windows
by Tom Krazit April 29, 2008 2:03 PM PDT
I didn't include a Linux option. But I can add that.
What I want isn't made anymore
by Vegaman_Dan April 29, 2008 2:57 PM PDT
I really like the Nano- tall, thin, easy to work with one hand, easy to put in your pocket. At 4Gb, it was large enough to carry whatever I wanted without fearing that if I lost it, I would lose a huge chunk of my library as well.

I have a 4Gb Nano and a 60Gb Video iPod. The video iPod I bought thinking I would play movies and other video on it. I tried it- the screen was simply too small. Holding it in one hand and staring at it put a crick in my neck. It was not a positive experience at all for mobile video. The same issue happens with video on a phone or other small screen. It sits in a pocket most of the time in a jacket I rarely wear. Not very useful. Definitely a waste of $400.

The 4Gb model is great. I really wish Apple still made it. When they went to the fatboy short model, it pretty much ruined the reason I liked it- the case.

If I buy another iPod, it will be only to replace my existing Nano and even then, only if I can find another used model.

The Touch is interesting, but I don't need all my music on a PDA and that is frankly what the Touch is meant to be. I prefer having those things separate.
View reply
Same here
by dragonbite April 30, 2008 10:09 AM PDT
+1

I use Linux and Banshee to handle my iPod, but when my iPod finally kicks the bucket I'll be looking for a more open MP3 player, or better yet a player that handles Ogg!
I want iPhone OS
by webdog10 April 29, 2008 2:01 PM PDT
I'd want an iPod Touch because of the potential and features of the iPhone OS.
Reply to this comment
Suggested features
by cggkevin April 29, 2008 2:05 PM PDT
Support for FLAC encoded files. Untie iPod from iTunes.
Reply to this comment
What I Want from my iPod
by GippySD April 29, 2008 2:09 PM PDT
I agree - I see the form factor as the area with maximum promise. I'd love to see more everyday form factors, including a wallet sized pseudo credit card form factor or integration into existing items I'm already carrying around. Not that it would ever happen, but licensing the platform to others to creatively include the full iPod ecosystem in everything from helmets to jewelry would be great. I'd also like to see a super easy way to deal with disposable audio - content from someone else's iPod, giveaways, demos, etc. Either support for disposable memory cards or wireless loading of free content would be great ... basically some way to get content on there that doesn't involve using iTunes or other software.
Reply to this comment
What I Want
by emteebee April 29, 2008 2:25 PM PDT
I want the iPod Touch coupled with a hard drive so there's at least 80 gigs of storage space.
Reply to this comment
Oh heck no.....
by ivorycruncher April 29, 2008 2:57 PM PDT
Hard drives have major reliability issues, including but not limited to shock damage and susceptibility to strong magnetic fields. Granted, they're reliable enough most of the time, but they are big and clunky, and also takes lots of juice to run the motor. Flash memory is where the future lies, as evidenced by the new wave of SSD drives on the market. Flash memory is getting cheaper and cheaper all the time, and as the market matures, I'm sure Apple will be easily able to increase the amount of storage capacity in the iPhone/Touch product lines at a reasonable cost. If implemented properly, flash memory has none of the reliability issues that traditional hard drives have, and it can also be much faster.
What I'd like to see
by james_bellanca April 29, 2008 2:47 PM PDT
I originally got an iPhone. Loved it so much, I decided to check
out Macs. Then got an iMac. Then decided I'd like to use the
Nike+ iPod attachment, and wanted a shuffle for the gym, but
since Nike+ only works with the Nano, got a Nano instead. I see
no reason to replace the Nano unless there was some new Nike+
gadget I'd want for working out, or unless they make a Shuffle
version. I would upgrade my iPhone if they added a GPS, or a
front-side camera for video chat. Would also consider a tablet
or smaller-than-a-Mac-but-larger-than-an-iPhone touch
device.
Reply to this comment
What I want in an iPod
by ronpadz April 29, 2008 2:49 PM PDT
Subscription model; integrated blue tooth connection to my car stereo or PC; less smugness
Reply to this comment
I want one device so ...
by bengstra April 29, 2008 2:52 PM PDT
iPhone/iPod combo is all I'd be interested in ... and I do love my
iPhone. Definitely among the top ui experiences I have had to date.
I don't care who builds it ... if it's that well designed it will do well.
That said ... no one else seems to hit the design/functionality sweet
spot as well as Apple. These are competing products, not religions
:-)
Reply to this comment
iPod/iPhone features missing
by tweakly April 29, 2008 2:56 PM PDT
1. wi-fi for synching my music libraries at home/office/car with my ipod (and later my iphone).
2. wi-fi for streaming my music libraries from above locations and online services so i don't
have to keep 20k tunes on my ipod nor do i have to limit myself to those 20k tunes.
3. best idea yet...why, oh why, do mp3 mfgs keep putting just an fm radio in their players??
that's what the music replaces. what they don't do is put an am radio in for listening to talk
radio-after all, most people do not listen to fm radio anymore. they listen to their mp3 players,
satellite radio, cds or AM talk radio.
4. an even better idea, put a TV audio receiver in the mp3 player. i have a $29 Sony pocket radio
that gets am/fm/tv audio and the weather stations. i listen to the national evening news on it
(local stations), and favorite tv shows i'm missing. i take it more places and use it more often
than i do my ipod.

of course, it obviously needs a real GPS system, G3 speed and carriers other than AT&T!

of all the ideas, #4 is the only one that would make me switch from ipod to something else.
Reply to this comment
my survey answers may be misleading...
by 1truBob April 29, 2008 3:00 PM PDT
...because I've been a mac user for 17 years, but I've never *owned*
a mac. my employer provides them for me. Also iPhones may
become our standard smartphone within the year.
Reply to this comment
Mini Touch
by mike.gw April 29, 2008 3:01 PM PDT
I'm willing to bet there will be an entirely touch screen based iPod, like the Touch, but the size of the current Fat Nano, and without wi-fi and Internet based apps.
Reply to this comment
Unify the UI
by mike.gw May 1, 2008 7:23 AM PDT
You have the Shuffle with it's unique UI, the Nano/Classic, and finally the Touch/iPhone. I loved the click-wheel from the original iPod (it actually spun), but the UI from the Touch/iPhone (CoverFlow) is a nice improvement.

With a Mini Touch or Nano Touch, you could have an entire touch screen the size of the current Fat Nano. Without Wi-Fi, we get better battery life and room for more storage. The main screen can be simplified since we won't need the icons for web based apps.

Ditch the HD based Classic models for Flash based units like a 64 GB Touch.
The Next Gen iPod
by gamoore2 April 29, 2008 3:01 PM PDT
Form Factor similar to iPod Touch.
Stereo Bluetooth is a must
64 to 128 G of static Ram
Headphone jack on the TOP of the device (Not like the iPod Touch)
Working Video Playlists
Streaming from iTunes (a la AppleTV)
Reply to this comment
What My Future iPod Needs
by ~Canuck~ April 29, 2008 3:02 PM PDT
I see the iPods branching off into a few divisions; the Classic will remain as a big-on-space, low-on-price hard drive player. I see the nano remaining as well, essentially staying as a smaller Classic. The Touch will keep it's place, but gain more space, features, and battery life, and a little brother in the form of a Touch Nano. If the shuffle hangs around, it might gain a tiny screen, or become a $30 iPod. But the key will be how iPods interact with other devices in the future. I see future iPods utilizing WiFi for a lot more than the current generation allows. Streaming video and audio to other nearby iPods, or using an IM client to communicate. I see iPods controlling Apple TVs, Blu-Ray players, and Media Center PCs. Basically, future iPods will need integration with other devices to stay truly relevant.
Reply to this comment
Want Replaceable Battery
by sl_la April 29, 2008 3:25 PM PDT
The biggest thing I want is a battery that you can easily replace yourself. I know that Apple offers a service to do this...but you don't get back your original iPod, you get a refurbed unit.
Reply to this comment
Not...going...to...get...it...
by lkrupp April 29, 2008 3:27 PM PDT
Deal with it. Or don't.
Not to say you're lying...
by jelloburn April 29, 2008 3:49 PM PDT
... But I find it hard to believe that if I sent in my 4G Photo that is
riddled with scratches and dings for a battery replacement, that I
would get back a refurbished Photo.

If somebody can confirm this action (besides the poster), I'll
believe it (and will be sending in my iPod). :)
iPod battery IS Replaceable.
by BigGuns149 April 30, 2008 8:54 PM PDT
I don't know where you have been, but EVERY generation of iPod AFAIK has a user replaceable battery. A number of online vendors sell iPod batteries and even some retailers like Fry's sell iPod batteries. Now I would admit that it isn't easily replaceable, but to say that it isn't user replaceable is a bold faced lie.
Touch + BlackBerry Replacement Requirements
by htoomey April 29, 2008 3:28 PM PDT
I want one device to replace my BlackBerry 8830 and iPod Touch 16GB.

Requirements:
- Enterprise Email push (MS Exchange)
- Large storage capacity (my entire media libray is 130GB)
- 3G network
- GSM network so I can use any SIM card I want to
- Large screen like Touch
- Touch UI (way cool)

Nice To Have:
- GPS
- Unlocked already
- Jail Broke already
- Easily replacable LiIon battery
- Takes the 4GB+ Micro-SD memory cards
- A more feature rich document reader (custom eBooks)
- Same cost for phone service as BlackBerry (~#130/mo w/unlimited data)
Reply to this comment
iPod/iTunes needs...
by john55440 April 29, 2008 3:44 PM PDT
1.) iPod/iTunes needs a subscription music service, for those who want it. Apple is a master marketer, and could make it popular. A music subscription is the best legal way to discover new-to-you music.

2.) iPod/iTunes needs lossless music downloads, rather than their current compressed lo-fi music.
Reply to this comment
My next iPod
by noam sayne April 29, 2008 3:44 PM PDT
Will be #3, and a Touch model, 32GB. I have already used up over 16GB on my 30GB Classic, so the 16GB model is a no-go. I'm not in any hurry, however.
Reply to this comment
hAte iTunes
by Mercury23 April 30, 2008 12:32 PM PDT
Because of iTunes, I will not buy another iPod. If Apple gave me another way to simply transfer songs to my iPod, my whole experience would be infinitely more enjoyable. I do not like QuickTime... I use a separate program for ripping and burning CDs, I do not use the iTunes store so to me, everything but transferring songs is nothing but BLOATWARE.

Apple should release iTunes Light which does nothing but transfer content.
No FM Tuner
by kenmanleo April 29, 2008 3:49 PM PDT
If the iPhone or iPod had a FM tuner I would get rid of my phone and mp3 player and buy it tomorrow.
Reply to this comment
same boring gripe
by hal Summers April 29, 2008 3:57 PM PDT
I've heard this gripe about the iPod for years.

Does anyone actually listen to FM on a portable these days? If
so, why? The only good thing on FM is NPR and I get that on
podcasts. Having AM would be more useful because one could
listen to sports.

I have a small portable FM player I bought at Target years ago
and I haven't used it in years. In fact, if I can find it I'll give it to
you so you can put it in a drawer somewhere.
View reply
Worthless without FLAC support, and shiny white is ugly
by ggordonliddy April 29, 2008 3:57 PM PDT
Why waste your time with a format other than FLAC? Are you going to have all your music encoded in both FLAC (for home listening) and MP3/WMA (for mobile listening)?

And the shiny white garbage has got to go.
Reply to this comment
White?
by hal Summers April 29, 2008 11:47 PM PDT
I don't think there are any white iPods anymore. If you're talking
about the earbuds, I agree, they are junk but so are any included
MP3 buds. Since I got some Ultimate Ears I haven't used my
earbuds at all.
When Would I replace my iPod
by Gromit801 April 29, 2008 4:00 PM PDT
In answer to the poll question...

When my current one breaks down. It's a 2005 Photo iPod and has
never had a problem. I use it everyday, all day.
Reply to this comment
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