Apple unlikely to get up and Atom
Apple is an Intel customer. Intel has a new chip. Therefore, Apple will use Intel's new chip.
Such leaps of logic are easy to make when you need to construct an SEO-friendly headline, or to attach a news hook to an announcement of a chip that has already been announced five or six times but still won't appear in any devices for another couple of months. Intel is talking up its Atom processor halfway around the world at its Intel Developer Forum in Shanghai, prompting Forbes to resurrect the "Apple will use Silverthorne" rumor from a few months back.
One of the Atom-based MIDs Intel is showing off in Shanghai. Will Apple really come out with their own version?
(Credit: Intel)Atom, the low-power processor formerly known as Silverthorne, is Intel's latest attempt at cracking the mobile market. It will bring laptop-like performance (at least, your 5-year-old laptop) to handheld devices known as MIDs, which should start appearing from Intel's partners this summer, according to the company's press release.
So, will Apple use Atom in a new multitouch whiz-bang gizmo? Apple is a pretty unique partner for Intel, who until recently was used to shoveling new technology down the eager throats of the PC industry. Apple does whatever the hell it wants, picking and choosing chips from Intel's roadmap with no sense of obligation to support the chipmaker's every single initiative.
I'll go out on a limb: Apple is not going to use this generation of Atom in the iPhone or iPod Touch. Atom is a good stepping stone for Intel's low-power design teams, but it's still an order of magnitude away from the power consumption goals Apple requires for those products. Come Moorestown in 2009 or 2010, maybe that's different, but we're not there yet.
So, if Apple is going to use Atom, it would be for a completely new category of device that would be larger than the iPhone. Perhaps The Return of Newton, or an Eee PC clone, or some type of iTablet. Basically, it would have to be about twice as big as the iPhone to deal with the power consumption.
Call me a skeptic, but doesn't that seem like a lot for Apple's engineers to tackle in a year, adding a whole new device category when iPhone 2.0 (both in software and hardware) is right around the corner? And when new iPod Touches and iPod Nanos are expected in September?
They'd have to port OS X from ARM's chips to Intel's x86 instruction set, for one. Maybe that's not that difficult a task, since Mac OS X, of course, already runs on Intel's chips. While Apple might indeed have a parallel OS X on x86 development path, like they did with Mac OS X in the years before they switched from Power PC to Intel, that's a leap I haven't seen made by many Apple followers as of today.
They'd also have to qualify a totally new hardware platform, at the same time they're likely going through the same process with a 3G iPhone. Is that really worth the effort? Truth be told, few people are going to buy the MIDs Intel and its partners are hawking with Atom. They just aren't that different from the UMPCs that nobody bought the last time around, in looks, capabilities, and price.
If you're Apple, it doesn't seem to make much sense to do a "me-too" product--that could take attention away from the iPhone, iPod Touch, and MacBook rennassiance--when you've got so much else on your plate in 2008. But, believe it or not, Apple doesn't consult me when making road map decisions.
Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom. 
2) Blu-Ray is just one tree in the forest. And one a lot of people really don't care about.
that is one reason HD died. Mouth open, remove foot.
Eye tolled the sexton and the sexton told the belle.
This is pure speculation, but there has long been rumor that Apple might be working on a smaller replacement/compliment for the Mac Mini (Mac Nano or such). This might well be a very good architecture for such an ultra-small non-portable PC.
This would also likely fit the bill nicely for running a cooler (as in actually less heat) AppleTV.
Given Apple's penchant for the tiny in areas other then small portable devices I could see them using this in a few different places.
If you don't believe me, I'll send you back to the 2007 interview of Jobs & Gates. Comes from Jobs himself.
I believe Apple will come out with a MID within the year. And no I'm not an apple fanboy.
- Oh, yes it is
- by electronista April 2, 2008 12:24 PM PDT
- I've got my sources, but that tablet-like device? It's real, and it should use Atom. It may not show up until June, but it's in the works. AppleInsider (who broke the tablet story) is accurate insofar as it can be without blowing cover on its sources.
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- Every year, a tablet rumor
- by Tom Krazit April 2, 2008 1:12 PM PDT
- I'm not saying your sources are incorrect or misinformed, but I wonder if Apple does keep working on a tablet-like device every year, only to hold back from releasing it because they can't quite get it right or because it just doesn't feel ready.
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(16 Comments)Also: up and at them!
Check out this: http://www.businessweek.com/the_thread/techbeat/archives/2008/03/apples_design_p.html