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March 27, 2008 10:33 AM PDT

Wolfson snub points to late-summer iPod launch

by Tom Krazit

Expect to see new iPods arrive around the usual time later this year, say around September or so.

A new iPod Touch is expected to arrive in the third quarter.

(Credit: CNET Networks)

Wolfson, a high-end audio chipmaker, notified shareholders Thursday that it "has not been selected by a major Tier 1 customer for inclusion in the next generation of its portable media players, expected to be launched during the third quarter of 2008." Sources told Reuters that "major Tier 1 customer" was Apple, and that the snub came from new versions of the iPod Nano and iPod Touch.

Apple has held a third-quarter iPod event for the last three years, introducing the iPod Nano in September 2005, a revamped iPod Nano in September 2006, and the iPod Touch in September 2007. I've learned not to take vacations in September. The timing allows the company to get the new models out and about just as the holiday season kicks into full gear; Apple tends to sell about twice as many iPods in the fourth quarter as it does in any other single quarter.

It's not clear what direction Apple might be taking with the iPod Nano and iPod Touch as a result of the decision to drop Wolfson. Wolfson said it's not losing Apple as a customer entirely, saying it maintains a relationship with "high growth" products.

If I were a betting man, I'd guess that a third-quarter iPod event will also bring us the 3G iPhone.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register)
Makes no sense
by rahilm March 27, 2008 11:59 AM PDT
"has not been selected by a major Tier 1 customer for inclusion in the next generation of its portable media players, expected to be launched during the third quarter of 2008."

If it has not been selected, then what is the speculation about? I think there is a typo here
Reply to this comment
NVM
by rahilm March 27, 2008 12:01 PM PDT
Just reread the article...it makes sens to me now
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