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February 5, 2008 6:30 AM PST

Apple doubles iPhone, iPod Touch capacity

by Tom Krazit

Updated at 6:30 a.m. PST with additional details and at 7:30 a.m. with comments from Apple.

Apple doubled the capacity of the iPhone and the iPod Touch on Tuesday for an additional $100.

The iPhone once again comes in two capacities: 8GB for $399 and now 16GB for $499. Apple sold 8GB and 4GB varieties on iPhone Day, but it discontinued the 4GB model after it cut the price of the 8GB model to $399. Something like 90 percent of all early iPhone buyers opted for the 8GB version.

The iPhone and the iPod Touch now come with more storage for $100 more.

(Credit: CNET Networks)

Apple thinks that there's still room for an 8GB iPhone in the mix, said Greg Joswiak, Apple's vice president of worldwide iPod and iPhone product marketing. The first time around, people signaled pretty clearly that they wanted more than 4GB of storage, but he thinks that there's still a "sweet spot" at 8GB of storage.

And the iPod Touch can also store more music and videos now, with 32GB of capacity for $499. That device is now available in three versions, with Apple also selling a 16GB model for $399 and an 8GB model for $299.

The new iPhone and iPod Touch appear to be unchanged from their previous incarnations, though they ship with the new software unveiled at Macworld, which provides the ability to edit the home screen and triangulate your position using Maps.

The release of that software really changed the iPod Touch into a new type of device, Joswiak said, and Apple is now playing up the iPod Touch as a "Wi-Fi mobile device," as opposed to a high-end iPod. "It becomes even more promising, once we enter the world of the SDK," he said, referring to the expected release of the software developer's kit for the iPhone and iPod Touch in late February.

Both are available immediately. This move should give something of a boost to iPhone and iPod Touch sales. Apple shipped fewer iPods than expected during the fourth quarter but still grew iPod revenue at a strong pace, suggesting that the higher-priced iPod Touch is gaining ground against the iPod Nano and Shuffle as a percentage of Apple's iPod mix.

The iPhone story is a little more complicated. The rampant unlocking of the smartphone makes it both harder and easier to understand iPhone demand: On one hand, people want the iPhone so badly, they are willing to take risks to use it on their network or in their country. On the other hand, it's almost impossible to get a true number of how many phones have been unlocked.

This time around, there's no price cut on existing models, which some prognosticators felt was necessary in order to spike iPhone demand during the leaner first and second quarters of the year.

Given the price cut debacle the first time around, I wouldn't expect to see the price of the iPhone change too dramatically any time soon, at least until the 3G model is unveiled.

Still, I'd imagine that most people who intended to spend $399 on an iPhone would be willing to cough up another hundred bucks to get twice as much storage. As might be expected, Joswiak concurred, saying the higher prices for twice as much storage reflects that the "value proposition remains." We'll see if the public agrees.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Add a Comment (Log in or register) Showing 1 of 2 pages (76 Comments)
Boost Sales?
by john55440 February 5, 2008 7:21 AM PST
"This move should give something of a boost to iPhone and iPod Touch sales."

I don't know - with no new features and a +$100 price tag, in this economy, it doesn't sound like a very compelling offering.
Reply to this comment
Time will tell
by Lee in San Diego February 5, 2008 7:30 AM PST
Not everyone is in financial trouble, not yet anyway.
economy..
by DnetMHZ February 5, 2008 7:33 AM PST
I know the economy is bad right now, but you wouldn't be able to tell by looking at my local Apple store. You can barely walk around in there, it is always packed with people many of whom appear to be making purchases.
The economy
by gopnick February 5, 2008 7:54 AM PST
The economy is fine. We aren't even in a recession. We still had
positive GDP growth last quarter... for it to be a recession you need
two consecutive quarters of negative GDP growth. No way is that
the case. The economy is just taking a breather. People still have
tons of money and will spend themselves into oblivion.
View all 2 replies
Sure.
by Penguinisto February 5, 2008 9:56 AM PST
"no new features"? Err, Sixteen Gigabytes of storage is one hell of a nice new feature. Give me a built-in terminal capable of SSH on it, and I can turn it into a 100% portable anywhere/anytime *nix administration tool.

Give me a small but usable Apache service on it, and I can use it as a portable mini-server, from which to install whole desktops or servers with.

Leave it as it is, and I can now store a shedload of documents and files to transfer on a business trip without having to lug around an extra hard disk or laptop with.

You probably don't find such things compelling. That's natural. But please do not presume to dictate what "compelling" is or is not for the rest of us, please.

/P
View all 2 replies
The People of the United States...
by groink_hi February 5, 2008 10:46 AM PST
These are the people who complain about very high gas prices, yet they invest heavily into very large SUVs and Hummers.

US citizens is one group of people who will buy stuff - regardless of the economy's condition. The number-one goal of an American is to be happy. If buying a $500 iPod touch makes him happy, then let him go ahead and splurge.
Boost Sales...No
by brucepet February 5, 2008 11:21 PM PST
You are right that in this economy the lack of new features and a higher price is not compelling.
Just take a look at Apple's stock performance the last month or so. The tech and Wall St. community were not impressed with the offerings at MacWorld.
No Thanks
by celticbrewer February 5, 2008 8:25 AM PST
I wish I took advantage of the 80GB zunes when they were about $120. But even at $250, they're still a much better value than ipods.

My mother recently got an ipod touch and it's just alright. It can be a serious pain in the rear to use. And the iTunes software bites the big one.

But hey, if you want a 32GB MP3 player for $500, I'm not going to stop you. I'm sure there's plenty of brainwashed apple fans willing to hand over their money. Those people should look into scientology as a religion- it's a perfect fit!
Reply to this comment
Is that you Ballmer?
by bommai February 5, 2008 9:32 AM PST
Are you tired of chair throwing? Are you disappointed that all your efforts to come up with an iPod competitor has failed? Just when you could equal the iPod Classic, Apple came out with the uber-sexy Touch. Have you even used a Touch. How does the big bright multi-touch screen compare with the Zune's.

Are you comparing a 80GB Hard drive to a 32GB Flash. What is the highest flash based player the Zune has?

Why is iTunes so good for everyone except you? With Mac market share growing, do you think the Zune even has a chance.
Apples and Oranges
by drhamad February 5, 2008 9:33 AM PST
You're comparing prices of two very different products. If you want to compare to the 80 gig Zune, compare it to the iPod Classic.
LMAO
by Thomas, David February 5, 2008 2:57 PM PST
... i can't even respond because it's such an obvious troll. At least
make it entertaining and make up something that is plausible.
Nice...
by Penguinisto February 5, 2008 9:50 AM PST
I may have to grab one yet, though I'm still holding out for a Skype-like client that I can latch onto WiFi with.

/P
Reply to this comment
This is so obviouse a money grab by Apple
by k2dave February 5, 2008 10:04 AM PST
I'm not saying Apple is wrong for getting as much as they are for their products, just that they are really playing their customers on it, to IMHO a insulting level.
Reply to this comment
Doubling the storage is such a 'scam'... :/
by Penguinisto February 5, 2008 10:07 AM PST
I mean, it's just as bad as those nasty ol' hard disk makers for charging more for terabyte drives than they do for 500GB ones!

(yeah, sarcasm. gotta love it).

/P
old days
by mikeburek February 5, 2008 2:15 PM PST
When will companies return to the old days of making products and giving them away with the motive of making the world a better place and not the motive of income and profit? Charging for products... What's next? People having to go to some centrally located commercial building to get a product instead of having it shipped their house?
Govt. Jobs Report - Worst In 4+ Years
by john55440 February 5, 2008 10:05 AM PST
"The nation?s employers eliminated 17,000 jobs in January, the government reported Friday, the first decline in the work force in more than four years,..."

The media just repeats Government statistics, such as the one shown above. The "shoot the messenger" crowd just don't want to hear the truth.
Reply to this comment
What relevance to article??
by technewsjunkie February 5, 2008 5:56 PM PST
nt
$100 more and still no 3G?
by FuManShoes February 5, 2008 11:32 AM PST
I agree with the guy who calls this a money grab. There is no way some feel-good UI changes and another 8Gb of flash are worth a $100 price hike. Prospective iPhone owners want 3G. That's what we're waiting for. Is it that tough to add a ******* chip that phones half this size have had for 2 years?
Reply to this comment
iPhone 2.0
by Delorean2006 February 5, 2008 4:42 PM PST
Apple couldn't just add everything at once to the iPhone because there would really be nothing else to build on. iPhone 2.0 is going to have it just wait.
What kind of backlash will there be?
by Vegaman_Dan February 7, 2008 8:18 AM PST
I think Apple may be hesitant about releasing a 3G phone after the nasty backlash they got with their loyal customers on the first gen iPhone. If they release a 3G version after Jobs clearly stated they had no intent on doing, calling the technology immature and not reliable, then people would be right to be rather upset.

I have no doubt they will release a 3G phone- they may just want to wait until they have sold off their excess surplus inventory of unsold product first. Look to the announcement of dropping production of the iPod and iPhone by 60% as an indicator of oversupply and not enough demand.
View reply
Allow T-Mobile service in US and I'll get one
by goldstategirl February 5, 2008 12:08 PM PST
Otherwise, I hate AT+T/Cingular service just a little more than I love Apple products...and THAT IS A LOT.

I work on a glorious Mac Book Pro and have been te proud owner of mostly Macs, have Nano and a larger iPod 3G that still kicks ass. An IPhone would sooo compliment my business and personal workflow but NO.

I really do not want to go back to AT+T/Cingular...I don't trust those people even with dumping the Cingular name.

Anyone care to talk me over the ledge on this and promise me AT+T's got a net waiting below?
Reply to this comment
T-Mobile
by vfischer February 10, 2008 11:59 AM PST
I so agree. Ano other T-Mobilers want service for this phone from T-Mobile????
Joswiak, is that a pseudonym
by NewsBiscuit February 5, 2008 12:10 PM PST
Greg Joswiak? Is that a real guy, or have Jobs and Wozniak recombined their DNA into hyrbid clones designed to take over the world, one well designed UI at a time?
Reply to this comment
Haha. Was thinking the same thing reading the article.
by knarfl1 February 5, 2008 4:40 PM PST
I hear Steve Blammer and Bill Tages are working on a WinPhone. :)
Joswiak
by KarraGJ February 6, 2008 7:41 AM PST
Joz as I knew him is a warm, kind very capable person, very much real. He was a joy to work with.
Steve's Outta Touch
by davenyc1 February 5, 2008 12:24 PM PST
Jobs is outta touch. But then again he has always been a hit or miss kinda guy.

He keeps rolling out one high priced item after another. Even the elitist, gotta-have-an-Apple-at-any-price crowd, is wearing thin. His new customers are "Average" Joe & Jane. With Americans losing homes at 7000 per day Steve needs to lower prices and/or offer bundled packages that include free trial movies & songs. Apple has over $15 billion in the bank and can easily afford exciting promotions without denigrating it's pricey, elitist, out-of-the-box-thinking, sex appeal.

He owes it to shareholders to drive sales up. Instead most are scratching their heads in total disbelief. Many are wondering if he's lost his game once again. Or worse, he's tanking the stock intentionally to buy AAPL at a huge discount. The stock keeps sinking from these pathetic over-priced roll-outs.

LOL...Kinda reminds me of Mel Brooks "The Producers" or Pete Rose gambling on his own games. Not so LOL for shareholders.
Reply to this comment
Huh, kinda sounds like another company: MSFT
by knarfl1 February 5, 2008 4:37 PM PST
Apple overprices their stuff, ships products that aren't even on par with existing products but people buy readily pay for it for some reason. Before the software update (let's not call it "upgrade"), iPhone could only send text msgs to one person at a time. Sad but true. True desktop Internet experience? Uh, where's the Flash compatibility?

Pay $300 for designer jeans? I'll stick with my Levis.
Steve's Outta Touch--I think you are right!
by brucepet February 5, 2008 11:35 PM PST
AMEN
The rich mac fans keep buying
by jscott418 February 6, 2008 6:25 AM PST
Of course the richer Mac user's will continue to buy. But the rest
of us are beginning to see how Apple makes its money. They
have frequent product upgrades, their products are designed in
a way to encourage buyer's to buy other Apple products in order
to enjoy all the features. This is a monopoly! How come Apple
gets away with stifling competition but Microsoft takes hits all
the time. Heck Microsoft does not even build computers, they
are a software company! Apple does it all!! I just love how Apple
manages a small user base over the years, yet makes so much
money.
View reply
Double the storage capacity for $100?
by rpkelso February 5, 2008 12:56 PM PST
So the iPhone gets 2x the capacity... that's 8GB more for $100. The Touch gets 2x the capacity... that's 16GB more for $100. Am I missing something?
Reply to this comment
Yes you are missing $100
by k2dave February 5, 2008 1:21 PM PST
The prices that Apple sets really has little to do with their cost, just how much they can get out of people. They sell a premium product and have established a uniqueness in the marketplace, so they can afford a monopolistic pricing model where prices are set quite differently (read higher) then a competitive market where other devices compete.
View reply
outta touch?
by ev61 February 5, 2008 1:01 PM PST
All I have to say, is even at 32GB it will not hold a substantial music and video library. I got my 16GB touch and can hold about a quarter of my music library, a movie and a tv show or two. I am glad I have that extra $100 in my pocket, because even at that number I can't do what I want.

At $500, I would get one of those "one laptop per child" computers and feel good about myself.
Reply to this comment
Still not there
by MadLyb February 5, 2008 1:20 PM PST
OK, we got the capacity to a usuable level, but where is Bluetooth Audio and a usable price?

I really like the design of it, but it is waaayyy overpriced. Maybe if they got the price down to $300 and added Bluetooth Audio.
Reply to this comment
bluetooth badly needed
by dm66 February 5, 2008 3:11 PM PST
Add bluetooth and I'm buying 2 at least...I figure its tech and hence you get screwed on prices anyway as soon as you buy it...it will be superseded
View reply
Flashy Prices
by Starfires February 5, 2008 5:19 PM PST
Wow, you're paying a lot for that flash storage. I know there are problems with hard drives, especially their bulk, but is all this really neccessary? Still, it's good to see the storage increasing, doubling each time. With video playback, 64 Gig and up would be a good amount.
Reply to this comment
If they added GPS
by bboyswoosh87 February 5, 2008 5:30 PM PST
I would only buy the iphone if it upgraded more memory like a 30 gb. I would also like to see faster response time, it is way too slow. Lastly, I would like GPS instead of that crappy Google maps. I think that would be a worthy adversary in phone market place. Well theres more, but it would satisfy me if i saw a phone like this.
Reply to this comment
The new iPhone's here!!! The new iPhone's here!!!
by iBuzz February 5, 2008 5:40 PM PST
Now I can be someone! This is the kind of phone that makes
people! Things are going to start happening to me now!

http://www.youtube.com/watch?v=pt7eLe8RBJQ
Reply to this comment
Too expensive
by jr20079 February 5, 2008 6:36 PM PST
$500? Get a laptop! But then again it is very portable
Reply to this comment
flash support
by Kingofthe440 February 5, 2008 7:47 PM PST
I don't know why the addition of 3G would be so big when there
is still no flash support! There are so many sites that rely on flash
for their core use, why can't they add this? In my opinion this is
what would propell the iPhone and iPod touch into the next
generation.
Reply to this comment
Not the most expensive ipod in real or nominal dollars.
by BigGuns149 February 5, 2008 9:55 PM PST
While the $499 ipod touch is pretty pricey it isn't the most expensive ipod ever in nominal dollars and definitely not real dollars. The ipod photo 60GB originally retailed for $599! In real dollars portable digital audio players in general have become much cheaper while offering more storage and features.


Source:
http://en.wikipedia.org/wiki/Ipod_photo

I think the news in my opinion is that we are starting to see 32GB solid state based players that are profitably being sold for ~$500. In a year the price could easily be half that. For the sake of audio 32GB is essentially infinite for a lot of people. You could store over a day worth of lossless audio on such a player and well over a week to two weeks of lossy audio depending upon the bitrate. Unless you are going to buy $100+ headphones or you are going to hook it up to a high end stereo system lossless doesn't make much sense. People who want a portable device for audio only have virtually no need for a hard disk player with that amount of storage. The only question is how much longer hard disk player will be popular for video?
Reply to this comment
iPhone Capacity
by lrd123 February 5, 2008 10:40 PM PST
I just wanted to say I luv my iphone. Would I like a 16G model yes, but the 8 GB has served me well. Imagine a phone you can actually learn from?
Reply to this comment
then you need to see it
by krosavcheg February 6, 2008 12:36 AM PST
u have to see www.white.in to check this amazing thing that I came across.
Reply to this comment
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