October 22, 2007 1:41 PM PDT

Apple earnings soar, 1.4 million iPhones sold to date

by Tom Krazit
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UPDATED 3:42 p.m.--Added a few more details, numbers, and statements from Apple executives from the conference call.

Apple reported another stellar quarter Monday, exceeding estimates in just about every facet of its business.

For the company's fourth fiscal quarter, which ended September 29, the company reported revenue of $6.22 billion and profit of $904 million, or $1.01 in earnings per share. Wall Street analysts had expected Apple to report revenue of $6.1 billion and earnings per share of 86 cents, according to estimates compiled by Thomson Financial.

Apple has now sold 1.39 million iPhones, and 1.1 million during the quarter, the company reported. Mac shipments were up 34 percent compared to last year, and iPod shipments were up 17 percent.

That iPhone price cut, however controversial among the early adopters, seemed to do the trick. As of September 10, Apple said it had sold 1 million iPhones in total. So after the price was cut from $599 to $399, and the $499 4GB iPhone disappeared, Apple sold almost 400,000 iPhones in 18 days, or more than a quarter of all the iPhones sold to date.

Tim Cook, Apple's chief operating officer, confirmed the company expects to sell 10 million iPhones in the calendar year of 2008, but he didn't set a target for iPhones sales during the holiday quarter. It took Apple 2 years to sell around 1.4 million iPods sales in the early days of that product, he said.

It's also clear that Apple is gaining share on the rest of the PC industry. Last week IDC and Gartner had the worldwide PC market growing at around 15 percent, while Mac shipments are growing more than twice as fast. Apple sold 2.1 million Macs during the quarter, a company record and 400,000 units better than its previous best.

Students helped account for the surge in Mac shipments, during a quarter that Cook called "the most successful back-to-school season we've ever had." Apple introduced new iMacs in August, but it also ran a promotion for students that bundled a free iPod along with the sale of a new notebook.

That might have had something to do with the fact that iPod shipments were actually lower than some Wall Street analysts had anticipated. Shaw Wu of American Technology Research had expected Apple to sell 11 million iPods, but the company shipped a total of 10.2 million units. That was actually right in line, however, with a prediction from Piper Jaffray's Gene Munster, who cited an average analyst estimate of 10.9 million units.

Going into the holiday season, Apple expects to record $9.2 billion in revenue and earnings per share of $1.42, the company said. That's higher than what financial analysts were expecting for Apple's first fiscal quarter, a twist for a company that usually provides conservative guidance.

The holiday quarter is usually huge for the iPod division; last year Apple sold 21 million iPods during its first fiscal quarter. And the that were introduced during in September didn't really have much time to make an impact on the results announced Monday.

Mac shipments are usually flat during the company's first fiscal quarter compared to the back-to-school totals as educational buyers drop off and holiday buying kicks in, said Apple CFO Peter Oppenheimer. When asked to look ahead to the current quarter, he seemed somewhat pessimistic that Apple could duplicate the amazing growth it showed during its fourth quarter. Cook, however, noted that Apple saw strong growth in Europe during the past quarter.

Tom Krazit writes about the ever-expanding world of Internet search, including Google, Yahoo, online advertising, and portals, as well as the evolution of mobile computing. He has written about traditional PC companies, chip manufacturers, and mobile computers, spending the last three years covering Apple. E-mail Tom.
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Going out of business
by boychuk October 22, 2007 2:24 PM PDT
Just another sign that beleaguered Apple will be going out of
business any day now. Any day.
Reply to this comment
Give the money back to shareholders
by ewelch October 22, 2007 3:11 PM PDT
They're doomed, I tell ya!

Enderle, Dvorak and Thurrott are spinning in their graves.

Wait... :-D
View reply
Next stop 3 million
by SpiritWater October 22, 2007 2:32 PM PDT
They sold 400,000 more Macs then last quarter, so it's likely they could hit between 2.5 and 3 million in Mac sales this holiday quarter.

Two things that would boost their sales abroad. 1) A subnotebook to bring the Japanese and Asian sales up. 2) A small form factor tower with enough expandability to satisfy the savvy home computer user.


Break the Wedge!
www.breakthewedge.com
Reply to this comment
No small form factor tower
by Peter Bonte October 22, 2007 3:22 PM PDT
Everybody wants a lowcost tower to upgrade on the cheap to a
Macpro, not going to happen. A cheaper subnotebook on the other
hand ...
Can't wait!
by GGGlen October 22, 2007 3:10 PM PDT
LOL to the "Going out of business" bit, you nailed it!

:-)

I can't even BEGIN to count the times the i hAtOrz teh aPPleZ
crowd has spouted that tripe over the past 25 years, but when I
count the number of computer companies Apple has outlasted...
WOW!!!
Not even the mighty Compaq (bought by HP) or IBM exist in the
PC marketplace anymore.
Life is good in Apple-Land
Reply to this comment
Worldwide Share - Still Not In Top 5
by john55440 October 22, 2007 3:13 PM PDT
Apple/Mac's worldwide market share is still in the Others category, behind at least five other companies.

In contrast, HP has a 19.6% worldwide share, with 33.0% growth. (Source: IDC)
Reply to this comment
ORLY?
by GGGlen October 22, 2007 3:30 PM PDT
And Ferrari commands even less market share globally than Apple.
Enjoy your Yugo.
View reply
And... Loving it!
by billmosby October 22, 2007 3:31 PM PDT
I've enjoyed using their "niche" products for many years now. I
don't give a hoot how many other people discover them, as long as
Apple keeps on trundling and producing great stuff.
Does that really matter?
by groink_hi October 22, 2007 4:11 PM PDT
Although Mac OS X represents single-digit percentages in market share, Apple Inc. right now has 100-percent of the Mac OS X market, making Apple one of the largest computer producers - more than Toshiba, SONY, Gateway...
Actually #3, according to IDC
by Penguinisto October 22, 2007 5:00 PM PDT
...just behind Dell and HP.

Now, what if we removed servers (which Dell and HP sell a LOT of, and, being x86-based, often count as "PeeCees") from the equation?

/P
View reply
Market-Share?
by scweezil October 22, 2007 5:37 PM PDT
Market-share? Apple is eating up the profitable high end. How's
Dell doing profit wise with it's market-share? There is no money on
the low end of computing...it makes your market share numbers
look great though. Look at the money Apple is making with it's
small percentage of the market. Profit is what counts.
Apple and Microsoft
by ServedUp October 22, 2007 3:44 PM PDT
are opposites which inhabit the same coin, Yin and Yang if you
will.

Point in case ? if Apple is doing well and obviously increasing
their marketshare, its logical to assume Microsoft is losing
marketshare (although modest by Microsoft's "gaming OS"
standards, aka Windows '95 ), losing any percentage of the
market can simply mean they aren't reading the market right
with their products. Lets explore these issues:

Is it possible that VISTA isn't all its cracked up to be, considering
most big businesse's refusal on using it? Ever notice how Vista
works exactly how Window's 95 worked back then, jittery and
seemingly incomplete.

Could it be that the vast consumer market sees the ZUNE as
gimmicky and just another iPod copycat and still opt. to buy the
original? Have you ever seen the HALO ZUNE (or for that matter
the brown one)? Or have you ever considered squirting a song to
a friend? It would seem that Microsoft's marketing of the ZUNE,
is actually making fun of its users, rather than glorify them.

Can it also be that by relying on the success of Halo and XBox 2
so much, that Microsoft has spread themselves out so thin they
don't even realize how to keep things simple anymore or for that
matter come up with great ideas? Honestly, have they ever come
up with any great ideas that wasn't theirs' to begin with?
Obviously their recent split with Bungie can only mean that
Bungie is tired of letting Microsoft ride on its coat tails and have
decided the deal that they made, was like giving their soul to the
devil.

Or could it be with all these Microsoft offerings it's just another
cover up for their weaknesses, in not being able to produce a
viable operating system. I can only see the retiring of Jim Allchin
as an attempt for Microsoft and Allchin himself to save face by
avoiding responsibility for Vista's shortcomings.

Considering all these factors, maybe it could simply mean that
Apple is just doing everything right.
Reply to this comment
Amen, We rest our case...
by RompStar_420 October 22, 2007 4:06 PM PDT
Well said :- )
BIG FLAW in your post.
by tundraboy October 22, 2007 4:41 PM PDT
You referred to the 'success' of Xbox 2. Maybe in Bizarro World where losing buckets money makes a product succesful.
WRONG !
by MRC554 October 22, 2007 5:42 PM PDT
Many Apple users runs Windows Vista in their computer thanx to BootCamp. This shows MacOS is incomplete OS - and not Windows (or why MacOS should run Microsoft OS?).

Parallels has more than 600,000 users (and many more using pirated versions) running Windows in VM. Not bad.

The conclusion is obvious: Mac is growing because of Windows :)
View all 3 replies
I predict Apple's holiday season will be enormous...
by technewsjunkie October 22, 2007 5:02 PM PDT
With the reduced price, sexiness and shear functionality (not even
including the coming 3rd party apps!) of the iPhone and the new
iPods, Apple should have a blowout holiday season.

I myself am looking for a new portable and an
iPhone/mediaplayer/internet Browser/e-mail MINI COMPUTER.
Reply to this comment
Nice profit margin / profits....
by jessiethe3rd October 22, 2007 5:05 PM PDT
Not.
Reply to this comment
Microsoft's Rude Awakening
by Xenu7-214951314497503184010868 October 22, 2007 9:02 PM PDT
Quality and innovation will always rise to the top, and junk food buggy cheap imitations will eventually sink to the bottom.
Reply to this comment
Not so
by Seaspray0 October 23, 2007 1:13 PM PDT
I dissagree. Beta was a higher quality video tape format that lost to VHS. It's not always the quality of the product that determines who wins or loses. Other environmental factors will always play their part... advertising, timing, fashion, even sheer luck. How else would you explain the success of the "pet rock"?

Disclaimer: The above comment about the pet rock are those of the writer and in no way reflect real or actual conditions of a dissabled iphone.
Nokia Sold 111.7 million phones last quarter
by john55440 October 27, 2007 7:03 AM PDT
In spite of all the hype, iPhone sales are comparatively miniscule.

Even #5 ranked LG Electronics sold 21.9 million phones last quarter.

Numbers from IDC.
Reply to this comment
...and McDonalds sold a lot of Big Macs. But...
by jmccargar October 27, 2007 8:24 PM PDT
The biggest problem with my iPhone is that I can't pull it out of my
pocket in a public place without someone -- particularly younger
people -- asking "Is that an iPhone??? Can I see it???" Again,
Apple's doing something right. It's actually pretty astounding.
Two Qualitative Tests
by jmccargar October 27, 2007 8:21 PM PDT
First: Go to Amazon and check the list of top selling desktops,
then the laptops. As I write this, the top five selling desktop slots
are all Macs. Five of the top selling laptops are Macbooks or
Macbook Pros. Second: Go to an Apple store and just play around
with a 24 inch iMac for 15 minutes, or have a staff person guide
you through a quick tour of Leopard, iLife, or iWork. Then ask
yourself if you wouldn't really like to walk out the door with one, or
whether a lot of other people like you wouldn't want to as well.
They're doing something right.
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